3 ways a better logo enhances your marketing message
DESCRIPTION
Your logo is important to your overall marketing message. In fact, there are 3 ways to enhance your marketing messages, just by creating a better logo. 1. Better Traction 2. More Relevancy 3. Greater Flexibility When someone looks at your brands logo, they should have to guess what you are all about, or wonder why the heck you chose the logo you did. Take a look at this presentation and leave your branding comments below. What else would you add to this list?TRANSCRIPT
3 Ways A Better Logo
ENHANCESYOUR MARKETING MESSAGE A publication of
In regards to logos (and branding all together,) there are two types of people that tend to fall into one extreme or another:
● Those that overlook the value and importance of their logo● Those that exalt their logo on a pedestal
Neither extreme leads to an effective brand strategy that seamlessly supports your marketing message.
Here are 3 Ways a Better Logo Will Enhance Your Marketing Message -->
INTRO
#1Your logo is traction for your marketing message. Better logo = Better traction
#1Can you imagine having a brand new Corvette with spare tires in place of
the new ones? Ridiculous right? You first need to provide a fantastic
business. The logo and overall brand strategy are simply a megaphone for
your brand promoters to speak your praises.
Your logo is traction for your marketing message. Better logo = Better traction
Streamlined LogoThere were a ton of people who where quite dazed as to why Hootsuite got rid of its cute, playful looking owl and replaced it with a streamlined, stealth-like owl.
Well, it all comes down to traction with their audience. The latest statistic shows that Hootsuite has over 7 million users, with 79 of the Fortune 100 companies using their software.
Knowing those statistics, it seems that the new logo was for better traction with the current status and vision of the company. The new logo is much more sophisticated and looks great in my opinion!
Hootsuite
These guys did the same thing!
#2Your logo should fit your marketing message and industry. If it doesn't, make it better.
#2Picture in your head for a moment (if you will,) a few bank logos. Now, a
few security company logos... Now, a few tech giant logos...Now, a few
hotels... Do you see the pattern here? It isn't that they are copying each
others styles, they are simply fitting within their own unique marketing
messages, which happen to be similar by industry.
Your logo should fit your marketing message and industry. If it doesn't, make it better.
My Old Logo:That was the exact issue with my last logo. I created it thinking it was a clever way to show a lowercase “d” and lowercase “p” together to make a parallel shape. The problem was that it was completely irrelevant to my marketing message and certainly my industry. Not only that, but I was the only one who saw the meaning.
My New Logo:Now my logo fits my marketing message, my vision, and definitely my industry! What do you think?
Here are a few more tips to keep your logo relevant to your marketing message:
● Keep it simple● Use the right colors● Add a relevant, effective tag-line (that's what
makes Dollar Shave Club's logo fit their message better)
Simplicity is Key
Here are a few more tips to keep your logo relevant to your marketing message:
● Keep it simple● Use the right colors● Add a relevant, effective tag-line (that's what
makes Dollar Shave Club's logo fit their message better)
Simplicity is Key
They nailed it -->They nailed it -->
#3Your marketing message fits anywhere, so should your logo. If it doesn't, make it better.
#3Now obviously, with your marketing message I am referring to “virtually”
anywhere, and your actually logo I am talking “physically” anywhere. Your
logo should stand the test of time and the test of size. What does it look
like blown up, and what does it look like small. You may think I am joking
about this one, but watch how these guys enhance their message...
Your marketing message fits anywhere, so should your logo. If it doesn't, make it better.
Message heard...BOOM!
BigBig
Message heard...Of course, you don't have the brand recognition of Nike, but my point is that your logo should align with the vision you do have. Therefore, it should fit anywhere in your marketing message. Whether that's an email, brochure, website, letterhead, or the sign in-front of your store. Or, in Nike's case, a big wall or a pair of shorts.
Trust me when I say that I have literally skipped going into stores because their branding was horrible. They might have had a great message, but I couldn't visually see it, therefore I didn't receive it.
BOOM!
BigBig
Smal
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BY Derek.
@DerekPalizay
That's all FOLKS!
So you have a great business and you want to streamline your marketing message?
can help with that.
SHARE THIS CONTENT & LEAVE A COMMENT!If you have any questions you'd like me to answer in an interactive presentation like this, visit my website or email me: [email protected]
To Your Mad Marketing Success, Derek Palizayhttp://derekpalizay.com