3. typography
TRANSCRIPT
TypographyIt’s not just the font style!
The goal: ReadabilityType has multiple purposes but the most important is readability: The ability for a reader to easily read and understand the text.
Contributors/Distractors
Size, color, texture, light, font, weight, relationship etc.
Type relationships
Concordant Uses one type family with little change in style, size or weight. Communicates a formal situation but can be dull.
Conflicting
Combining type faces that are similar but not the same Makes the page less interesting because it is not
concordant
Times New Roman
Palatino&
ContrastingCombining separate typefaces that are distinct and different from each other.
The best designs have contrast and this includes font.
Type CategoriesRemember them in groups of two:Old/Modern, Serif/Sans, Script/Decorative
OldstyleBased on hard lettering
ModernOften thin
Serif/ Slab SerifGreat readability
Sans SerifNo thick-to-thin transitions
ScriptLike calligraphy or brush strokes
DecorativeUse sparingly!
My RulesAlways be intentional about choosing fonts
Don’t use more than three fonts; two is probably enough
Never use more than one decorative font and only in limited doses
Typically, I choose one serif and one sans serif
Fun
Dafont.com
What the Font
Google Fonts
Font Space
Pinterest!