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3 Tips to Optimize Social Presence ofYour Brand and Develop Business

By Financial-way Feb-3-2015 Social Media

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Social media is probably the hallmark of 21st century where we

are connecting people from various corners of the world without

any care for the boundaries and other limitations. This

borderless world is indeed the most dynamic and vibrant

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borderless world is indeed the most dynamic and vibrant

market, which not a single business entity can ignore to follow

and attract. That’s why, over 92% adults in United States are on

Facebook and the site has over 1 billion members. Looking at few

other names, we see that Twitter is about to reach 400 million

users while LinkedIn has around 200 million active users.

As this market has different dynamics and characteristics, there

is a different way of marketing on social networks.

Many people just stick to making profiles and fan-pages on these

websites. However, fan-pages alone cannot work anymore

unless you develop and adopt some strategic approach. In the

following, we have shared 3 important suggestions that will help

you obtain significant results from these networks.

# 1: Customize Your Social Page:

Social media is a great tool for managing online presence.

However, a better approach is not to just follow standard tools

alone. Instead, customizing the platforms according to the needs

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and requirements of your business/industry is very important.

For example, Facebook fan-pages are the most successful media

management tool; however, you can increase your success rate

by customizing your fan-page. A custom background, layout and

logo placement can make the Facebook page a real brand

promoter. The same goes for Twitter and Google plus as a

personalized page is equivalent to thousand tweets and status

updates. It can tell your customers a lot about you, your services

and increase brand value. Market is replete with quality design

studios that can help you get innovative designs and customized

pages.

#2: Adopt A Unique Approach on Diversified Platforms:

Though the fundamental objectives of the marketing on various

platforms is building online identity and managing electronic

presence. However, the tactics and approaches on numerous

platforms have to be unique. You cannot attract visitors to your

Facebook page with the tactics that you use on Twitter. Yes,

Google Plus and Facebook are somehow similar in terms of

media management. However, LinkedIn and Twitter have to be

managed in an entirely different manner. In addition to this, your

official blog is another important element that can make your

social presence more powerful. You can elaborate your tweets,

announcements and status updates in your official blog posts.

#3: Use Smart Technology to Your Advantage:

We are living in the smartphone era, where over 1 billion people

possess smartphones and tablets. If you are able to design your

own social media application and engage users through it, your

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online presence can be much rewarding. There are many social

apps for Facebook alone, which can enrich user experience of

your Facebook pages.

In this regard, you can contact some reliable app developer who

could understand your needs and provide a reliable digital media

solution. Your app development might involve a little

investment but the rewards are higher for sure.

Finally, if you are able to develop your relationship with some

design studio, your long-term corporate needs are fulfilled and

business development prospects increase. Just make sure that

you get right service provider that could give you social media

solutions as per your needs and budgetary limitations.

By Robert Holiday

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