3 tips to help you create an effective social media campaign that won’t blow your spend
Post on 17-Oct-2014
721 views
DESCRIPTION
WEBINAR 3 tips to help you create an effective social media campaign that won’t blow your spend Brisbane training dates Session One, 18-19 March 2013 North Sydney training dates Session One, 29-30 April 2013 The how much Session One: $800 Non-members, $720 Members* Full qualification: $4,000 Non-members, $3,600 CCIQ Members and NSW Business Chamber members.* For further information on Social Media Mastery or to book please call 1300 572 349, or visit www.abtraining.com.auTRANSCRIPT
![Page 1: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/1.jpg)
with LISA HARRISON
DIGITAL MEDIA STRATEGIST
WEBINAR
3 tips to help you create an
effective social media campaign that won’t blow
your spend
![Page 2: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/2.jpg)
Connect with me@secretstomedia
#smm
![Page 3: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/3.jpg)
Passionate about media + internet + relationships
= DIGITAL MEDIA STRATEGIST!
MY mission “Create safe, supportive and structured social communities online.”
A little about Lisa.
![Page 4: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/4.jpg)
![Page 5: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/5.jpg)
Todays Slides
http://www.slideshare.net/Pomocreative
![Page 6: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/6.jpg)
What is Social Media? Social - a two-way communicationMedia - a one-way communication
=
Turning communication into interactive dialogues.
![Page 7: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/7.jpg)
Develop and Maintain Social Media Networks
Content + Context +
Connection + Community
=
Social Media Marketing
![Page 8: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/8.jpg)
SOCIAL MEDIA is NOT an ATM.
![Page 9: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/9.jpg)
![Page 10: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/10.jpg)
Why should I CARE about SOCIAL MEDIA?
The future of marketing integrates traditional and social tools, connected by successful, ongoing relationships with media, influencers, and people.
That’s right…it’s about relationships and it’s about people.
Relationships serve as the foundation for everything, whether its traditional or new media, and the constant reminder that we’re reaching people, and not audiences, will keep us on a path to relevance.
Brian Solis 2007 International publisher in new media.
![Page 11: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/11.jpg)
Why is SOCIAL MEDIA GOOD for business?
• Accessibility
• Range
• Low Cost
• Marketing opportunities
• SEO
• Research
• Collaboration
• Instant communication
• Measurability
• Increased traffic and subscriber rates
![Page 12: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/12.jpg)
Evolution
![Page 13: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/13.jpg)
Todays Social Media landscape
• Right now Facebook has global dominance in the social networking realm.
• Web 3.0 will mature
• Reputation Management
• The influencer will become more influencing
• Social Media ROI
• Video
![Page 14: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/14.jpg)
Rethink Marketing.
OUTBOUND MARKETING. Interrupt consumers
• Telemarketing
• Trade Shows
• Direct mail
• Email Blasts
• Print ads
• TV/Radio ads
![Page 15: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/15.jpg)
OUTBOUND MARKETING. Interrupt consumers
• Telemarketing
• Trade Shows
• Direct mail
• Email Blasts
• Print ads
• TV/Radio ads
V’S
INBOUND MARKETING.Permission to communicate
• SEO/SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
Rethink Marketing.
![Page 16: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/16.jpg)
Tip 1Know your target.
![Page 17: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/17.jpg)
![Page 18: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/18.jpg)
DemographicsGenderAgeEducation levelIncome levelMarital status Occupation Religion Size of a familyGeographicetc.
![Page 19: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/19.jpg)
Psychographics
![Page 20: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/20.jpg)
Tip 2. Plan your media strategically.
![Page 21: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/21.jpg)
SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.
Here are some examples of social media websites:
• Social Bookmarking. (Del.icio.us)
• Social News. (Digg, Reddit)
• Social Networking. (Facebook)
• Social Photo and Video Sharing. (YouTube, Flickr, Pinterest, Instagram, Vine)
![Page 22: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/22.jpg)
• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
• Blogs (Wordpress, blogger)
• Microblogging (Twitter)
• RSS (Google Reader)
• Podcasts, Vodcasts (itunes)
• Geo-location (Foursquare)
SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN. cont’d
![Page 23: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/23.jpg)
1. PUBLISH
Everyone can publish anything for everyone
• publish everything you have anywhere you can,
• monitor what others publish, promote it
3 Ways we use SOCIAL Networking.
![Page 24: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/24.jpg)
2. SHARE
Anyone can promote anything to everyone
• monitor what’s being shared about you
• find where your audience hangs out
• promote your content and other content
• share content your audience with love
![Page 25: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/25.jpg)
3. NETWORK
Anyone can connect with everyone from anywhere
• find your existing connections
• network through groups
• be helpful - answer questions, share interesting content
• make new connections
![Page 26: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/26.jpg)
TIP 3Get your creative right.
![Page 27: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/27.jpg)
WHAT does YOUR PROFILE Picture SAY about YOU?
![Page 28: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/28.jpg)
The Modified Cartoon Portrait
I’m A Photographer
JUST MARRIED!!
I’ve Got a Mac, or the Photo
Booth Warhol I’m a
Family Man
WHAT does YOUR PROFILE Picture SAY about YOU?
Tourist Shot
![Page 29: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/29.jpg)
Social Media Campaign strategies.
![Page 30: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/30.jpg)
Ideas / Solve a problem
![Page 31: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/31.jpg)
Value
![Page 32: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/32.jpg)
Credibility
![Page 33: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/33.jpg)
Personalisation
![Page 34: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/34.jpg)
Entertain and Compel
![Page 35: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/35.jpg)
Integrated Campaigns
![Page 36: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/36.jpg)
Community-Focused.
![Page 37: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/37.jpg)
Intimacy And Gratitude.
![Page 38: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/38.jpg)
Social Media Campaign
• Lorna Jane. Facebook Fan page received over 25,000 new Likes during the promotion timeline that ran for two months.
• The integrated share tools, brought 40%+ increase in visits to their promotion site.
• The competition entries provided valuable data capture that they could use to better understand their audience.
![Page 39: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/39.jpg)
BONUS TIP
Obtaining feedback to improve Social media campaign activitesAnalytics
Subscribers, Customers
Colleagues
In person
Competitors
![Page 40: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/40.jpg)
THE “AGE OF STRATEGY”
![Page 41: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/41.jpg)
Social Media Mastery is starting SOON
Complete as a short course for professional development, or the start of your Nationally Recognised Qualification – Certificate IV in Business (BSB40207).
LEARN MORE with Lisa
![Page 42: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/42.jpg)
Join me at Social Media Mastery Certificate IV in BusinessBSB40207 The training is fully accredited
![Page 43: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/43.jpg)
Brisbane training datesSession One, 18-19 March 2013
North Sydney training datesSession One, 29-30 April 2013
The how muchSession One: $800 Non-members, $720 Members*
Full qualification: $4,000 Non-members, $3,600 CCIQ Members and NSW Business Chamber members.*
For further information on Social Media Mastery or to book please call 1300 572 349, or visit www.abtraining.com.au
Where, when, how and how much
![Page 44: 3 tips to help you create an effective social media campaign that won’t blow your spend](https://reader034.vdocuments.us/reader034/viewer/2022051411/544123fcb1af9ff74b8b4646/html5/thumbnails/44.jpg)
THANK YOU!
Email: [email protected]
Subscribe to our newsletter at www.pomo.com.au www.secretstosocialmediamastery.com.au
Blog: www.pomo.com.au/blog/
www.abtraining.com.au