3 tips how to use your personal billboard · i hope that this quick guide have given you some...
TRANSCRIPT
3 Tips How To Use Your Personal BillboardUse your profile headers on Social Media to build and support your Career Branding
Part of the Career Branding process is to streamline your Social Media profiles, so they all support your brand and and creates recognition across your different platforms.
Your profile picture is of cause a given, and it should show who you are from your best side. It’s okay to have different profile pictures as long as visitors to your profile, can tell it’s you in it. I have on picture I use on Facebook and Instagram, which shows me relaxed on a vacation, and on Twitter and LinkedIn I have what I refer to as my signature picture from a keynote I did.
When it comes to your header pictures on your profile, I suggest you take them into use, as your personal billboard across all your social platforms. Now that you’ve got a great opportunity to personalize and make your social profiles stand out even more, why not do it so they support your career brand in the way possible.
On LinkedIn I suggest you create a header, which include your value statement or brand slogan, a long with your website and logo, if you decide to create one. It’s all about recognition, letting the world know what you stand for and what you bring to the table.
Especially your header on linkedIn can give visitors reason to look further into your profile, and who wouldn’t want headhunters, and other visitors on the hunt for new employees to do that?
In this guide you will see my headers on Facebook, LinkedIn and Twitter. You will get the different dimensions for each of them, and my recommend tools to create your billboards.
Even though your headers aren’t the most important on your profiles, they are a great way to show off your skills, statements etc, for the world to see.
Intro
Niels ReibCareer Branding Specialist
LinkedIn Profile Header
On LinkedIn you can upload a your personal header, which will be shown as you can see here. Using a profile header will make your profile stand out a little more, on the otherwise very impersonal profile.
Make a good and quick first impression by having your strengths and value proposition in your header.
Click to connect on LinkedinSize of the header:1400px x 425px
Facebook Profile HeaderMost people choose only to use Facebook for private use, maybe you are one of them? But why not use your profile header to let your Facebook friends know, what it is you do and maybe even can help them with.
If you’re in a situation where you in the hunt for a new job, I’d suggest you create a profile header, that let your network know what you’re capable of doing.
Who knows, maybe they know someone who need someone exactly like you, for a job.
Click and follow me on FacebookHeader size:851px x 315px
Twitter Profile HeaderTo be honest, Twitter isn’t as big in my neck of the woods, as it is in pretty much the rest of the world. I’ve been on Twitter since 2012, but didn’t really begin to use it until last year (2015). I got to say, that I almost feel like I’ve missed out. Since I started using Twitter I’ve connected with a lot of great and inspiring people, and gotten interviews with a few of them, which you can watch on the website.
So, if you’re into twitter and have a following or want to create a following, then help them understand what you do with your personal billboard.
Click and follow me on TwitterHeader size: 1500px x 421px
Content Tips For Your Profile HeadersNow you’ve seen how my headers look, at the moment, and hopefully got a few ideas how to use your personal billboards to build and support your career brand.
Your headers doesn’t necessarily have to be the same, but in order to achieve the recognition across the different platforms, you should keep them similar. Your LinkedIn header should at least be the professional one, then you can make the Facebook and Twitter headers with a little more “friendly” touch.
Just make sure it’s on career brand and there is the recognition in colors and fonts.
Tips & Ideas• Call To Action - Could be your website and/or an invitation to connect with you.
• Write your value proposition and create a powerful statement about what you stand for.
• Write your brand slogan and make visitors curious to know more about you.
• Let visitors know which jobs and fields your interested in, if you're in the hunt.
• Write which skills and strengths makes you shine your.
• Use fonts and colors that catch the visitors attention.
Tips
Work ItCreate Your Visual Brand
Copyright © 2016 by NielsReib.com
I hope that this quick guide have given you some inspiration on how to create your personal billboards on Social Media to build and support your Career Brand.
As I promised, here’s a few tools you can use.
canva.com - Canva i a great creative tool to make everything from social media post’s to infographics.
iPages - I’ve used iPages on my Mac to create some of the layouts, before I’ve combined it with photos in Canva.
pixabay.com - Free photos to use for your headers.
If you’ve got any questions about Career Branding, then don’t hesitate to reach out to me either by mail [email protected] or through the contact form on my website.
Tools
Attract the Career You Want and Deserve and Unleash Your Full Potential
Let’s Get Social!
I want to invite you to connect with me and you can do that in a few different ways.First jump on over to nielsreib.com and sign up to get my career branding updates. That way you’ll get consistent inspiration on how to reach new career highs through your authentic career branding.Next go on over to facebook.com/CareerBrandingSpecialist/ and like my Facebook page and join my Facebook Live broadcasts and get some “1-on-1” time with me.You are also more than welcome to hook up with me on LinkedIn of course.linkedin.com/in/nielsreibJust mention you’ve downloaded this guide, then I’ll accept your invite in a flash.I can’t wait for us to connect!
All the bestNiels
© Copyright 2016