3 Tips for App Store Optimization for your App

If you’re an internet marketer worth your salt, you know that SEO standsfor Search Engine Optimization - but do you know what ASO is? AppStore Optimization is the art and science of making sure that your app isas visible as possible to app store search engines in order to maximizeexposure for downloads. Here are three top tips for ASO:

1. Keywords in title and body.This idea is very similar to SEO, which is to make sure that you haverelevant and strong keywords for your app in the title anddescription of the app. For instance, if you create a driving game andcall it “Move It,” that may not be helpful in finding your app.However, if you use a name like “Desert Driving Simulator”, peopleare more likely to search for “driving” if they are looking for a drivinggame, thus matching their keyword with your app.

2. Positive reviews.Make sure that you’re putting a quality product out into the world,because positive reviews matter. Apps with a certain number of reviewshave the ratings displayed and it will not reflect well on your app if theratings are low. Take a moment to consider how you shop for apps -you’ll realize how much ratings matter. Be sure to engage with yourusers on social media and ask them to leave honest reviews on iTunes.

3. Make sure your app icon is relevant, aesthetically pleasing, andlinked to your company.

Ugly, cluttered icons are off-putting, as are icons that don’t seem tohave anything to do with what the app’s function. For example, usingthe scenario from above there are a couple app icon ideas that youcould go with. These include a landscape icon, or maybe a tire icon.Something more detailed would be better. A car on a dune icon wouldcatch a users eye and stand out against other icons.

If those seem too complicated, perhaps a hubcap with your company’slogo in the middle. Also make sure you match the prevailing design ofapp icons - standing out is good, except when it makes you look like anamateur.

Colure Media can provide complete guidance on all of these importantpillars that influence the success of your mobile application.

Please contact us for more app store optimization strategies tomaximize the success of your app.

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