3 time-saving tips to market your store this holiday season

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3 Time-Saving Tips to Market Your Store This Holiday Season A Gift From

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Page 1: 3 Time-Saving Tips to Market Your Store This Holiday Season

3 Time-Saving Tips to Market Your Store

This Holiday Season

 

A Gift From

Page 2: 3 Time-Saving Tips to Market Your Store This Holiday Season

You know the old cliché: The holidays are the most wonderful (and lucrative) time of the year!

Unfortunately, if you’re a retailer, they can also be the most hectic and time-consuming time of year.

SnapRetail understands your busy schedule and we would like to offer some helpful tips to manage your

time and promote your store this holiday season.

Page 3: 3 Time-Saving Tips to Market Your Store This Holiday Season

In a July survey SnapRetail conducted at AmericasMart, retailers told us that the biggest issue they have with

social media is time. But if you have a good plan in place for the holidays, you won’t need to take a lot of time out of your schedule to maintain a good page.

1. Create a Posting Plan

Page 4: 3 Time-Saving Tips to Market Your Store This Holiday Season

We recommend posting every day, but not TOO MUCH. Likers will unlike your page if they see that you are posting too much. It is important to at least log on to social media sites once a day in order to check for any comments or questions. Adding weekly product

photos is also another great way to add great content to your page!

Page 5: 3 Time-Saving Tips to Market Your Store This Holiday Season

• Give a run-down of local events, such as when your town is having Trick-or-Treating, volunteer opportunities, tree lighting ceremonies, etc. Be a local resource and interact within your community by tagging other pages on your Facebook page

• Offer great discounts with coupon codes   

Page 6: 3 Time-Saving Tips to Market Your Store This Holiday Season

• Create an event page for something happening in your store, such as a pumpkin carving contest, caroling party or food drive

• Promote the volunteer efforts of businesses in your area

• Share photos of your holiday displays – Be sure to include keywords in all of your photo captions

   

Page 7: 3 Time-Saving Tips to Market Your Store This Holiday Season

Once you have an idea of what you want to post, it’s smart to create a calendar of how you plan to market your store. This will work well with the e-Marketing

Calendar that SnapRetail provides each month to TrafficBuilder subscribers!

Here are some examples of things you can do:    

Page 8: 3 Time-Saving Tips to Market Your Store This Holiday Season

October 2011

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

Breast Cancer Awareness Month!

2 3 4 5 6 7 8

Head to our FB page and take part in the

one word, $1 campaign!

9 10 11 12 13 14 15

Offer up a yummy Apple Cider recipe!

16 17 18 19 20 21 22

Know of any fun pumpkin patches? Announce them on

your page!

23 24 25 26 27 28 29

First Day of Fall!Ask a holiday question

on Facebook!

Create a Facebook post about last-

minute Halloween products!

30 31

Page 9: 3 Time-Saving Tips to Market Your Store This Holiday Season

November 2011Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5

Send an email in TrafficBuilder using

our Thanksgiving Template!

6 7 8 9 10 11 12

13 14 15 16 17 18 19

Ask customers how they are showing their thanks to their loved

ones!

Search for some volunteer

opportunities and post to your page!

20 21 22 23 24 25 26

Offer coupon codes for Black Friday/Cyber

MondayThanksgiving! Black Friday!

27 28 29 30

Cyber Monday!

Page 10: 3 Time-Saving Tips to Market Your Store This Holiday Season

December 2011Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

Two shopping weekends left before Christmas! Post an in-

store coupon!

11 12 13 14 15 16 17

12 days till Christmas! Give holiday facts

leading up!

18 19 20 21 22 23 24

Hanukkah!

25 26 27 28 29 30

Christmas! Kwanzaa!Share photos from

your store’s holiday party

Create a custom tab with your store’s New

Tears Resolutions.

Page 11: 3 Time-Saving Tips to Market Your Store This Holiday Season

Wouldn’t it be nice if you could be two places at once? That way, you could be at the cash register ringing up holiday purchases AND at your computer monitoring

your social media sites. Luckily, there are tools out there to help you manage your time and marketing

efforts.

2. Schedule!

Page 12: 3 Time-Saving Tips to Market Your Store This Holiday Season

The first is HootSuite.com, a Social Media Dashboard which allows you to manage Facebook, Twitter,

LinkedIn, Foursquare, WordPress and more from one window. Which networks you connect to is completely

up to you, so if you only have a Facebook page, no worries. You can still take advantage of HootSuite’s

handy Publisher tool.

Page 13: 3 Time-Saving Tips to Market Your Store This Holiday Season

Once you’ve created a HootSuite account and connected your desired networks to the dashboard, you

can start scheduling right away. Type your message, keeping in mind that you need to promote holiday

events EARLY! You can then click the calendar button which will allow you to schedule the message for

another day and time. You also have the option to get an email once the message is sent!

Page 14: 3 Time-Saving Tips to Market Your Store This Holiday Season

You have the option to schedule your email campaigns with TrafficBuilder, also. Once you create your custom holiday campaign using our email templates, you can choose to schedule to send the campaign at a later

time.

Page 15: 3 Time-Saving Tips to Market Your Store This Holiday Season

Don’t forget that once you’ve created your campaign in TrafficBuilder you can also send the campaign to

Facebook so that your fans can view the email online.

Page 16: 3 Time-Saving Tips to Market Your Store This Holiday Season

If you’re still not sure what to say to your customers, don’t hesitate to ask them! Customers love to share

their feedback and asking them to share their thoughts, photos, video and more is a great way to add content to

your social media sites and start interesting conversations.

3. Let Customers Bring Content to YOU

Page 17: 3 Time-Saving Tips to Market Your Store This Holiday Season

Try running a contest on a third party application that involves customers adding photos of their best

Halloween costume, favorite holiday dish or their New Year’s resolution.

Page 18: 3 Time-Saving Tips to Market Your Store This Holiday Season

Ask them what their favorite products are to create more targeted sales or ask to provide a great recipe to be added to a cookbook to be sold in your store! This is

a great time of year to get to know your customers a little bit better and improve your marketing efforts!

Page 19: 3 Time-Saving Tips to Market Your Store This Holiday Season

For more helpful marketing tips, one-on-one help and online webinars, visit:

www.snapretail.comwww.snaptasticblog.com

www.facebook.com/snapretail