3 things about integrated marketing that your agency doesn't want you to know
TRANSCRIPT
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#1: Traditional & Digital Work Well Together
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Example: Mobile + Direct Mail
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• 289% ROI
• Over 17 Million Customer Connections each year using Direct Mail
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Use technology and data to understand the right…
• Timing
• Message
• Person
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#2:Integrated Marketing at the
Local Level is Complex
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IMC is complex, but not impossible.
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Important: Make integrated marketing strategies translatable from the national level all the way down to the local franchisees.
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77%
* Source: Balihoo
of brands are investing more in local marketing*
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If you can’t do integrated marketing yourself, find a partner.
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• Outperformed 3 other shops
• 30% more total invoices
• 19.4% higher average invoice amount
• 1.3x more invoices per day
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#3:Agencies Can’t Provide
Local Marketing Support
to Franchisees
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Don’t expect franchisees
to be marketing experts.
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Example: Anytime Fitness has an entire internal team dedicated to local franchisee support.
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Mix Traditional and Digital Channels to Create Powerful Integrated Marketing.
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Create a Strategy that is Adaptable to the Local Level.
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Provide a Strong Support System for Your Franchisees.
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Get the Infographic!
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3 Keys to Local Integrated Marketing for Franchises
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Watch the Video!
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Bonnie HarrisIMC Expert
MaK* WangsnessDigital Marketing Expert
Tha
nk
yo
u!
@MaKBirch
@waxgirl333
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@BluewaterBrand
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