3 sp media kit tbs p5 12 low
TRANSCRIPT
MEDIA SALES TOOLKITMay 2012
3SP Media |
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INTRODUCTION | YOUR BRAND AND THE BEER STORE
With a well researched and defined target market, a wide range of media spaces, and programs both in and out of store, The Beer Store is sure to give your brand the attention it deserves. So for hard-working creative brand impression opportunities read on…
All demographic information regarding The Beer Store was independently collected and verified by the Print Measurement Bureau (PMB) in 2008.
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MEDIA OVERVIEW | OUR ONTARIO
40% of Canada’s population
440 locations across Ontario
8MOVERtransactions per month
North America’s
5th largest market
OVER
90M TRANSACTIONS
PER YEAR
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MEDIA OVERVIEW | OUR MEN
Watch / participate in
sportsEnjoy entertainment
ENJOY outdoor activities
Above average household income
$88,088
AFFLUENT
PROFESSIONAL
ACTIVE
LIKE ENTERTAINING FRIENDS at HOME
70% of The Beer Store shoppers are men ages 19+
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MEDIA OVERVIEW | THE BEER STORE SHOPPER
The Family Man Mrs. Family Man The Free Man
Married with childrenunder 12
Owns his own home
Owns her own home
Loves to make home improvements
Loves to make home improvements
Enjoys entertainingfriends at home
Principal grocery shopper
Does a pick-up at TBS along with the rest of her errands
35-49 35-49 19-34
Has travelled both for business and pleasure in the last year
Enjoys to both watch + participate in sports
LOVES hockey – over index by 90%
Married with childrenunder 12
Frequency of visits to TBS is the highest of all age groups Single or living with
partner with no kids
Enjoys team sports and staying active
Technology and media savvy
Active in social media
Attends concerts and entertainment events
+
+
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PROGRAM DETAILS | GET MORE FOR YOUR MEDIA
The Beer Store’s in-store programs and outdoor activations consist of both signage and sampling opportunities and ensure great brand presence and exposure with every transaction made. Great outdoor media spaces and experiential solutions are available to catch the consumer’s eye, on the way in or out, and what’s more we offer great sampling and experiential activities in-store too, allowing you to get closer and impress your consumer. Which means that from the very first moment the customer walks up to and into The Beer Store you’ll have multiple opportunities to engage and impress them throughout their path to purchase.
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PROGRAM DETAILS | IN-STORE PROMO PROGRAM
A POS Communication Centre B POS Counter Sign C POS Dangler D On-counter Sampling E Cart Sign F Floor Decal G Window/Wall Poster
A BD
E F
C
G
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PROGRAM DETAILS | IN-STORE PROMO PROGRAM
l media and mobile integration (to be developed on a case by case basis)
PRIME POS PROGRAM EXIT POS PROGRAM PATH TO PURCHASE PROGRAM
Corein-store
Sampling
Digital
Co-brandingextensions
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THE BEER STORE | IN-STORE PROMO PROGRAM RATES
$110,000+ $28,000+ Included+ Quote based on activity
January, February, March, April, May, September, October, November.
June, July, August, December.
$140,000+ $28,000+ Included+ Quote based on activity
Core in-store program+ On-counter sampling+ TheBeerStore.ca/promotions+ Social and mobile integration
Core in-store program+ Merchandised sampling+ TheBeerStore.ca/promotions+ Social and mobile integration
Core in-store program+ On-counter sampling+ TheBeerStore.ca/promotions+ Social and mobile integration
$85,000+ $28,000+ Included+ Quote based on activity
$65,000+ $28,000+ Included+ Quote based on activity
$115,000+ $28,000+ Included+ Quote based on activity
$71,500+ $28,000+ Included+ Quote based on activity
Co-branded gift card program
Branded 8 pack carrier program
Branded ice bag carrier program
STANDARD
PROGRAM
PRIME POSPROGRAM
EXIT POSPROGRAM
PATH TO PURCHASEPROGRAM
CO-BRANDINGEXTENSIONS
PREMIUM
Request Quote
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PROGRAM DETAILS | INDOOR EXPERIENTIAL ACTIVATION
A POS Counter Sign* B Window/Wall Poster* C Sampling/Interactive Program *A and B purchased with In-Store Promo Program.
A
B
C
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PROGRAM DETAILS | OUTDOOR EXPERIENTIAL ACTIVATION
A Window/Wall Poster* B Cart Sign* C Full Experiential Program *A and B purchased with In-Store Promo Program.
A
B
C
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General Inquiries:[email protected] www.3spmedia.com
Andrew [email protected]
Julia [email protected]
Alan [email protected]
Katie [email protected]
CONTACT INFORMATION