Confidential to Rondavu, Inc. 2009

1

Social commerce for online retailers

PROBLEM: Retailers are not driving significant sales from social media.

B2C communication B2C communication

today …

C2C conversationsC2C conversations

tomorrow …

ExpertiseTechnology

Facebook fan page

or

Twitter page

… these drive < 0.1% incremental sales

< 0.1% incremental sales

1% - 5% incremental sales

Confidential to Rondavu, Inc. 2009

3

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Sociable optimizes the retailer’s viral loop.

QuickTime™ and a decompressor

are needed to see this picture.

opt-in rate: 2%

incremental sales: 0.1%

$340,000 per year

visitors: 1

sales conversion: 5%

QuickTime™ and a decompressor

are needed to see this picture.

2345

5%

incremental sales: 0.25%

$849,000 per year

incremental sales: 2.5%

$8,495,000 per year

incremental sales: 1.25%

$4,247,000 per year

incremental sales: 3%

$10,533,000 per year

incremental sales: 4%

$14,781,000 per year

Order confirmation

page

Event page

E-mail newsletters

Artist page

Confidential to Rondavu, Inc. 2009

4

$27BHome furnishings

$30B

Sociable will expand into other verticals.

Source: Forrester Research, US eCommerce Forecast: 2008 to 2012 (1/08)

Travel$158B

Apparel$42B

Events$10B

Toys/video games

$13B

Music/videos$12B

Books$10B

Baby Products$3B

Movie Tickets$3B

Computers

Consumer Electronics

$30B

$37B

Auto

Food$14B

Sporting goods$14B

Cosmetics$2B

Pet supplies$3B

Jewelry$13B

Flowers and cards$6B

Medicine$4B

$15BGift cards

Market Size (US Online Sales, 2012)Small Big

Not

Very Social

Social Product?

most social

Confidential to Rondavu, Inc. 2009

5

Conclusion

We are generating revenue now; projecting breakeven by end of year

Seeking $1M Series A round

Existing angel investors want to increase their pro-rata (Russ Siegelman, Vince Vannelli - KPG Ventures)

Confidential to Rondavu, Inc. 2009

6

Our solution is already delivering promising results for major retailers like Live Nation.

QuickTime™ and a decompressor

are needed to see this picture.

Example Sociable module

PRODUCT DEMO