3 simple steps for improving seo
TRANSCRIPT
Follow these three simple steps for quick and easy
search engine optimisation (SEO) results to increase
your search engine rankings and gain more traffic to
your website.
Research how your website is getting foundIt’s simple to monitor your digital presence thanks to
freely available software like Google Analytics.
Use keywords that are short, sharp and simple to
improve your chances of being discovered. This can
be achieved with a variety of free tools and services
provided by Google such as Google Keyword or
Google Trends.
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2 Focus on content for your target audienceFocus on trends and keywords to connect your
business with more people. If you’re after genuine
engagement and market penetration, research
specific keywords to target the right demographic.
Ensure the content is easy and interesting to read.
Visitors to your website shouldn’t be confused about
what you’re offering or how to engage – call a phone
number, purchase a product, complete a form, etc.
Keep content short and engaging to convey a
message and move users to take action.
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3 Be AccessibleDon’t forget the power of social media. Your website
should be easily accessible via social media
channels so that customers looking for more
information about your business can find it easily.
Maintain a presence on major social networks such
as Instagram, Facebook or Twitter.
Remember, accessibility is good digital marketing
practice. Ensure that your business can be
accessed through the digital channels your target
market is using.
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