3 secrets of productivity

3SecretsOfProductivity 1

Russ MackDouble Your Business Today

*aka The “Less is More” Productivity Paradox

Power of

Priorities

Worksheet

Including:

3 Amazing Secrets for a Truly Wonderful Life (and Business)*


If you . . . Are fed up with putting in too many hours with not enough to show for all your hard work

Despair about getting some of your life goals done, even when you have worked towards them for years

Struggle with finding enough time in the day to “do it all”

Wonder how some people are phenomenally successful but work much less than you do and still have plenty of time for fun


Imagine what it would feel like if you could . . .Wake every morning knowing

that you were getting what you needed done

Have a simple formula for deciding on the best use of your time

Uncover mistakes that cost you untold wasted time and effort

Work from a simple, one-page document that will keep you on track


What’s it worthto move from here . . .. . . t

o here?


Where are you?


Can We Take This Huge Bestseller . . .and Soup It Up?

• Timothy Ferriss had an astounding big idea: What if we are just working on the wrong ideas? What if we truly focused on the right idea? Something we really care about. Something the world really wants. Something that takes maximum advantage of our special gifts.

• And how was this all going to work? Ferriss showed how to apply the Pareto’s Principle’s famous 80/20 rule -- making the most of your strengths, delegating the rest.

• Simple idea that made the book a huge international bestseller.

• Focus. Focus. Focus. Are those our 3 amazing “secrets?”


What’s the purpose?

We are faced with extraordinary opportunities that challenge each of us to be better, more energetic, more innovative, more productive . . . better leaders . . . than ever before

Nobody explains these post-industrial challenge sand opportunities better than Seth Godin (“Tribes,” “Poke the Box,” etc. all hugely influential books)

Technology is giving us tremendous opportunities Yet that same technology is distracting us beyond belief (ever notice

how the most productive people limit their email exposure, time limit their work on social media?)

Why me?

Thought I was a pretty good consultant for many years. And I was. But those skills and experiences barely prepared me for life-and-

death challenges. Super Bowl Sunday five years ago my wife collapsed and was

eventually diagnosed with a rare but terminal illness. For my wife to stay alive (she is doing fine, thank you) my skills

would have to rise to another level.

Why now?

The goal of this Special Report, and everything I do, is to bring world-class skills to everyone . . . And add a sense of urgency


The “Less is More”Productivity Paradox

A Special Report


What you will get in this Special Report:1. Case Studies: Examples of the 3

“secrets” in action, powerful stories of results achieved, sometimes in minutes.

2. Powerful Principles . . . Souped Up: How you can take the key idea behind a huge and influential bestselling book . . . and take it a step further!

3. A Simple, Step-by-Step Practical Worksheet: Look at an example, then do it yourself. How tough?!

Power of

Priorities

Worksheet


1. Case Studies• Can things happen quickly and

powerfully?• Absolutely!• Does it take forever to get results? Nah!• What follows are results that were

achieved . . .– Sometimes with extraordinary effort, with

large and talented teams– Other times it was little more than a

conversation– Sometimes just over the phone

Can you tell what the threads are in the following stories . . .?


“A year ago I started off with a blank sheet of paper, a big mandate, plenty of capital, and 700 unassigned engineers. But no road map. A year later a billion dollars plus in cost reductions were achieved through major engineering design changes. And it all came off flawlessly, with minimal disruption, and a year ahead of schedule! Couldn’t have done it, Russ, without your help in strategic planning, excellent communication skills, and day-to-day wisdom in project management and implementation. Thanks.” John J. Viera, Director of Sustainable Business Strategies, Ford Motor Company

“Russ is flat out amazing! My earliest memories of Russ are reviewing a proposal in my office he had put together for a book we had self published. Russ dreamed bigger and said this book, Launching A Leadership Revolution, was so good that it should be published by a NY publisher and it could be a best seller. Russ took the ball and ran with it and within a few months with his contacts in the publishing industry had landed a book deal with a major New York Publisher. The rest is history. Launching A Leadership Revolution went on to sell over 200,000 copies and was recognizing on all the major publications as a best seller for non-fiction book which included the Wall Street Journal, USA Today, and Business Week. It is a rare individual who has the ability to dream big AND then the ability to deliver! Russ is a great friend and business partner and I am honored to recommend him.” Robert Dickie III, Co-owner at ConRadical, LLC


“Russ is one of the most intelligent people I have ever met. We had breakfast last fall and talked about my business. I was struggling for a tag line that described my business well. After about an hour and a half he looked at me and uttered these words, "Nobody ever went broke supplying what the customer was willing to pay for." It was a stroke of genius and is my tag line to this day. Russ is a good friend, a trusted advisor and a true servant. Should you get an opportunity to sit with him for a few minutes do not pass up the privilege.” Daniel Walker President River's End Consulting

“Russ, Wow! You are an amazing marketer! You even marketed me to...me! I LOVE the idea about which you wrote me! Thanks for your encouragement. You are a great uplifter! God bless,” Terri Brady, Owner, multimillion dollar leadership development company

I really want them to succeed as companies, to keep the jobs they have, and to stabilize ... more of a turn-around manager role, but as an attorney ... that last resort is bankruptcy, which I can do, of course, and which will potentially reorganize debts to be successful later, but the preferred alternative is success without bankruptcy. That just seemed like a strange approach for a bankruptcy attorney to take, yet it makes a lot of sense if purposed correctly.

From Doug Koenig, esq:What a great call! Thanks for your insights and thoughts. I'm excited to think about how I can help people, and even since we talked, it occurred to me that I don't really want my business customers to file bankruptcy ...


“Russ: You are a stud. The work you did for Orrin and I has been priceless in terms of outreach and influence. I get so fired up hearing all this stuff from you. Thank you for continuing to teach us about the ramifications of our writing, speaking, etc. This is absolutely tremendous! You are the man! I think we are going to promote the LLR brand, as well as the new book we will write soon called We The People. This is our moment. Thanks for all of this, you are awesome!” Chris Brady, New York Times and Wall Street Journal bestselling author of Launching a Leadership Revolution

“Russ is an outstanding consultant, with excellent customer focus. He pays attention to the details, resolves problems in the most creative way, builds consensus and always has the job done! I worked with him for almost 5 years supporting CIS Business Development projects at General Motors. Russ was very sensitive and always responsive to the requirements of the Russian partners and GM. He is a great professional and I strongly recommend him for any consulting projects that require an A class entrepreneurial consultant!” Olga Purington National Sales Manager, eVox Productions, Los Angeles

“Russ has the innate ability to size up a situation and immediately identify the weak spots. Further, he provides realistic and achievable goals for improvement. With Russ, what you see is what you get. No fluff- just intuitive, caring, honest guidance.” Dan Grajek, Internal Project Manager, DotSign


“I have had the unique privilege to receive Russ Mack’s coaching. All I can say is “Wow!” This guy not only thinks outside the box, he thinks outside of “outside the box.” His creativity, his light-hearted fun style is infectious, but, more importantly, helps you to catch the vision of your "best self" and map out how you can attain your dream. I wholehearted recommend Russ Mack and Double Your Business Today.” Mark Calcaterra , Partner, Littlestone Partners,LLC

“I have met Russ in a couple of different capacities at Ford. In his capacity as the designer of the competency models for Chief Engineers at Ford, I was struck by his deep understanding of the technical and managerial skills needed to succeed in that position. His talent lies in his ability to listen, absorb and feedback his understanding of what has been found, but more importantly his credibility because of his accuracy.” Joan Florian, Chief Program Engineer, Ford Motor Company

“I had the great fortune to work with Russ outside of Ford. His ability to not only teach leadership was only surpassed by the actual leadership traits and characteristics he displayed in every effort he made. For someone looking for a straight forward leader willing to do anything to bring a team to a successful result they cannot do any better than Russ Mack.” Robert McNulty Owner, Guidon Associates, LLC , a graduate of West Point and an expert on leadership


What Do the Case Studies Teach Us1. Possiblilities

2. Perspective

3. PactSSION

John Viera was not all that happy at first to be tapped for what Ford was calling “Mega Projects.” Thought it might want to be a kiss of death for his career. 700 engineers were assigned to him. And they were not a happy lot, since it was not a career-builder to be assigned to “cost reduction.” But John framed things differently for his troops. “We are not just saving money, “ he said, “we are doing nothing less than saving the company!” Attitudes and energies changed immediately. Mega Projects hit its target. And then some. It was all in perspective, re-framing the challenge.

Chris Brady and Orrin Woodward had sold 100,000 books, extraordinary for any book (self-published or published by a NY powerhouse). Would it be worth it to be published by a traditional publisher? Once that idea was in their head it was only about 3 months before they had a contract in their hands from one of the largest publishers in the world. The book was a New York Times, Wall Street Journal bestseller and was published in five languages. One idea opened up new possibilities and changed their lives forever, they will always be “New York Times bestselling authors.”

Doug Koenigs likes to help people but he was in a tough spot. He was a bankrupsy attorney. But he didn’t believe people should file bankrupsies. Once he positioned his business as “success without bankrupsy” he was excited again. It all made sense.


It’s Not About Doing Things . . .

It’s Doing the Right Things!

Bottom line:


3 Good Ways to Find the Right ThingsI have found these three “secrets” a great way

of getting at what the right things are:1. Possibilities – Ask yourself: Are you

exploring all your opportunities, then focusing in on the ones with the highest payoffs?

2. Perspective – Can you “re-frame” your current focus in a way to make sure that you are working on what’s really important?

3. PactSSION – It’s all about massive action. Passion is the fuel. So are you focusing on the passions that will drive your action?


2. Powerful Principles . . . Souped Up:

Now let’s take the key idea behind a huge and influential bestselling book . . .

The classic “Pareto Principle” or “80/20 Rule” concept

. . . and take it a step further!


Pareto Principle says that 80% of your efforts produce only 20% of your results.

It looks like this . . .

A Powerful Idea . . .

A Powerful Tool . . .But 20% of your effort produces

80% of your results.


Efforts =====˃ ResultsPareto Principle:80 percent of your efforts produce 20 percent of your results

20 percent of your effort produces 80 percent of your results.

C

D

• “80% Mass”• Unleveraged,

wasteful time• 80% efforts

only produce 20% of results

• “Leveraged Time”• 20% efforts produce

80% of results


Pareto Principle . . . Idea . . . to Toolo Italian economist Vilfredo Pareto observed in 1906 that 80% of the land

in Italy was owned by 20% of the population; he developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas

o Microsoft found that fixing the top 20% of the most reported bugs eliminated 80% of the errors and crashes.

o In US health care 20% of patients use 80% of health care resources.o 80% of crimes are committed by 20% of criminals.o A financial services company found that less than 20% of a company's

customers generate positive income while more than 80% cost the company money

o The 2007 bestseller The 4-Hour Workweek by Timothy Ferriss recommends focusing one's attention on those 20% that contribute to 80% of the income. More notably, Ferriss also recommends firing those 20% of customers who take up the majority of one's time and cause the most trouble.


The “80/20 Rule” Rules!• The numbers keep bearing up:– In horse racing, 20% of the horses win 80% of the races.– We wear 20% of our clothes 80% of the time.– 80% of crime is caused by 20% of the criminal population,

and so on.• The 80/20 rule means that in any sector, a few—the 20%—

are absolutely vital, and the many—the 80 %—are less so.• Observe the Pareto Principle in your own business:– 80% of your sales come from 20% of your customers. – 80% of profits come from 20% of your products. – 80% of the profits made in your industry come from 20%

of the companies—and hey, if you’re not one of those companies, why not?

– 80% of the complaints come from 20% of your customers.


• Selling Who’s the highest performing salesperson in your organization? Could

they be helped to achieve even better results? Encourage your other sales people to adopt the best performer’s

methods. Focus your attention on the 20% of products and services that are

generating the most sales and profits.• Customers

Rank your customers to find out which ones are in the profitable top 20%.

Increase services to the most valuable clients. On the opposite side . . . Reduce the amount of time and effort spent with customers that are producing little revenue.

• Markets Apply the 80/20 rule to the markets that you serve. If you sell multiple

products to different markets, evaluate and rank them.

Focus on the 20% That Matters


Let’s take it a step further . . .


What if we leveraged the top 20 percent of the top 20 percent. . .

. . . And then did that again . . . looked at the top 20% of those

efforts . . .

80/20 x 80/20 x 80/20 = 3


Let’s 80/20 the Top 20%• The 80/20 Rule is pretty powerful on its own. Now let's

apply this concept more rigorously. • Take the 20% of your actions that generate 80% of your

results, then take 20% of that 20%. That means that 4% of your effort (the 20% of 20%) generates 64% of your results.

• Now let’s racket it up another level. . . Apply the 80/20 rule again . . .

• The math would mean that 1% (20% of 20% of 20%) generates 50% of your results! Think about it – 1% of your highest leverage work produces 50% of all your results!

This is what it looks like . . .


Efforts =====˃ ResultsPareto Principle:80 percent of your efforts produce 20 percent of your results

20 percent of your effort produces 80 percent of your results.

C

D




• “Leveraged Time”

• 20% efforts produce 80% of results

BA • “4 Percent

Sweet Spot”• Highly

focused 4% of efforts generates 64% of results

• “Magic 1 Percent”

• 50% of our results come from these activities


3. A Simple, Step-by-Step Practical Worksheet: Look at an example, then do it yourself. How

tough?!

Power of

Priorities

Worksheet


More Leverage = Higher Payoffs

C

D




BA

“D time” is the 80 percent of unleveraged, wasteful time that only produces 20 percent of your total return. We could call this time the "80 Percent Mass.“ Or maybe the “80% Mess” since it eats up so much of our time.

Next there is “B time.” This is the highly focused 4 percent that generates 64 percent of your results. It’s the "4 percent Sweet Spot."

What would your "C time" activities be? Anything that earns money for you. This could include working on a contracted job or delivering a service.

And finally, there is the top of the pyramid — ”A time” - -the "Magic 1 Percent." Fully 50 percent of your results comes from these activities.


The Power of Priorities

• Most people have never examined their activities in terms of what produces the most results.

• When you really get this distinction and shift your focus from "putting in hours" to upgrading the type of work you do in the hours you do work, the results are amazing.

• Imagine you are an attorney who charges $300 an hour. What would your least productive activities be? Things like fixing a computer glitch, or making copies, or sorting out mail, or any of the things you do that you cannot bill a client for! What should you do with these activities? Delay them, delegate them, or dump them. You simply cannot afford to do them yourself.

• How about the 20% activities, the ones getting 80% of your results? Anything that is a billable time for you. This could include working on a legal brief, or reviewing a contract, or updating a client. Understand this: earning money can provide you with a great income, but you will always have to work exceptionally hard to earn it. This is the trap that catches a lot of high income professionals. They seek to increase their earnings by cranking out more hours. MISTAKE! More hours will only take you so far. Plus when you get there you'll be exhausted from all that work, and you'll be a stranger to your family!


Power of Priorities WorksheetTime Results Activities Strategy

A 50% Speaking at large conference where new client relationships can be generated. Writing a book that might be used to generate new business.

Fundamentally alter the way you structure your day and weekStep out of the doingness of the work and do things that improves your capacity to create results.

B 64% Building relationships with other professionals who might refer over business. Or putting systems in place so that others can do things. Creating an accounts receivable system that increases billings by 10%. Etc.

Get additional leverage on your time.Focus on upgrading your use of time instead of increasing your hours worked. Passive residual income.

C 80% Things that are billable or generate moneyWorking on a legal brief, reviewing a contract, updating a client

Understand: C time can provide great income but you will always have to work exceptionally hard to earn it.A trap that catches most high income professionals who seek to increase income by cranking out more hours.

D 20% Fixing a computer glitch, aking copies, sorting mailAnything we do that cannot be billed to a client or will directly generate income

Delay these activitiesDelegate themOr dump themYou cannot afford to do these yourself

example attorney


Now Do Your Own Worksheet• Nothing worse than a blank sheet of

paper, so to make your life easier I have included some strategies for each of the activities areas.

• Strongly suggest you fine tune these strategies for your own situation.

• Now fill in the blanks: where would you bin each of your activities?

• Trust me: this is an uncomfortable but powerful and valuable exercise

Power of

Priorities

Worksheet


Power of Priorities WorksheetTime Results Activities StrategyA 50% Fundamentally alter the way you

structure your day and weekStep out of the doingness of the work and do things that improves your capacity to create results.

B 64% Get additional leverage on your time.Focus on upgrading your use of time instead of increasing your hours worked. Passive residual income.

C 80% Understand: C time can provide great income but you will always have to work exceptionally hard to earn it.A trap that catches most high income professionals who eek to increase income by cranking out more hours.

D 20% Delay these activitiesDelegate themOr dump themYou cannot afford to do these yourself


Priorities are Powerful!Results-by-volume went away

with the industrial ageBeing busy is a form of

laziness – lazy thinking and indiscriminate action

Simplicity requires ruthlessness

The key to having more is doing less


To wrap it up . . .Having faced a couple of near-death experiences myself and having helped my wife survive a few of her own (and they are on-going), I’ve learned

it is far too easy to lose track of what is most important in this life.


Nope!

Time is everything!


Figure out what is most important, to you and/or your business or organization* . . .

Then . . .

*Far too much to cover in this special report

First. . .


3 Amazing Secrets for a Truly Wonderful Life (and Business)

1. Possibilities – Ask yourself: Are you exploring all your opportunities, then focusing in on the ones with the highest payoffs?

2. Perspective – Can you “re-frame” your current focus in a way to make sure that you are working on what’s really important?

3. PactSSION – It’s all about massive action. Passion is the fuel. So are you focusing on the passions that will drive your action?

Take advantage of these . . .


The Bottom Line, and Where to Go From Here

To experience BIG results in your business (and your life), you’ve got to make BIG changes in your business. Massive results require massive action.

If you are ready to seriously consider how you can leverage your skills, talents, experience. . . and have a truly wonderful life, take advantage of this complementary:

“The 10 Minute Business Diagnostic”In this no-nonsense phone conversation, we'll work together to... Create a crystal clear vision for your 'ultimate business success‘ and the

"perfect lifestyle" you'd like your business to provide Uncover hidden challenges that may be sabotaging the growth of your

business and keeping you working too many hours Leave this session renewed, re-energized, and inspired to turn your

business into a highly profitable, revenue-generating machine that practically runs itself...

If you'd like to take advantage of this very special, very limited, and totally FREE “10 Minute Business Diagnostic" session, send an email to:

[email protected] a couple of dates and times (also your time zone).

mailto:[email protected]


Hope this has been helpful. Please send any comments, thoughts, ideas, feedback to my email below. Or call. There is also a free copy of the audio tape (mpg format) that accompanies this Special Report.

Hope to get the chance to help YOU create the business of YOUR dreams

Let's connect in LinkedIn http://www.LinkedIn.com/in/RussMackFollow me on Twitter http://Twitter.com/RussMack Friend me up on Facebook http://Facebook.com/RussMack

Sincerely, Russ MackDouble Your Business [email protected] Rochester Hills, Michigan & Panama City Beach, Florida248 687-8409 or 248 [email protected]


About the author (an immodest tale): A published author (Bantam Books) Russ first started coaching and consulting as a speechwriter for top execs at General Motors. His reputation and experiences have lead to the firm being called upon for leadership in major organizational challenges, from turnarounds to business launches. Russ brings a focus and urgency (“Business as if your life depended on it”) that comes from personal experience. His wife has a terminal illness, and he has had to bring all his considerable skills to bear just to keep her alive. Son of a prominent book publisher, he followed his father’s footsteps right out of college working at both Doubleday and HarperCollins in New York. As an editor he was fortunate to have worked with such people as Malcolm Forbes, Zubin Mehta, Jack Dempsey and others. He had his own book published by Bantam. And he helped some successful self-published authors get published by one of the top business publishers in the world. That leadership book was a huge Wall Street Journal and New York Times bestseller (published in five languages).

Could a breakthrough teaching method be applied worldwide? That was the challenge that took Russ out of the publishing world . . .into coaching and counseling one of his former college professors at Dartmouth. The Rassias Language Method was first brought to attention by The New York Times. Subsequent coverage included 60 Minutes, Time magazine, the Smithsonian, even The Tonight Show. And today the method has been adopted at more than 600 colleges and universities worldwide.

Russ is perhaps best known for his work helping organizations achieve dramatic results. On the big organization level that has meant turning around divisions, billion dollar cost initiatives, a multi-billion dollar technology rollout, and more. More recently, Russ has helped smaller organizations and entrepreneurs achieve massive success (doubling and tripling income) in 90 days.

Russ earned his undergraduate degree from Dartmouth College where he was Deans List and worked at the medical school to develop a successful cure for stuttering. He studied abroad in France, and has completed additional studies at Columbia University, New York University and University of Michigan.

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