3) rfidmit oct 2016v5 final (lululemon)
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lululemon story RFID and beyondJonathan Aitken
Director IT, Store Technology OperationsProgram Director, RFID Program
Intelligent integrated store
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RFID technology in retail
RFID Handheld (backroom & floor)inventory counts, product transfers, exception tagging, mobile restock
RFID Sales Scanner (floor)rfid integrated sales & returns scanner. scans both UPC & EPC on WWMT
RFID Screen (backroom)
use: for accessing restock, transfers & reporting
RFID Pad (backroom)use: transferring all product (restock, destock, shipping
WWMT
RFID Reader (backroom)connects to transfer pad at multi‐purpose station
Future of RFIDOmni channel accuracy drives
– Educators - Back Back Room application (BBR) - now
– Guests – lululemon mobile App – now– Ship from store – now – Buy online pickup in store - coming soon– Online store inventory – coming soon
Shop App for iPhone and Android
• Mobile app• RFID aware
Other devices
• Handheld devices• Linea Pro 5• iOS iPod with barcode scanner
and battery backup• Credit card scanner • For line busting (mobile POS)• For ecommerce sales (BBR)
Educator Mobile device
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Other passive devices
Traffic counter cameras CCTV cameras Guest Wifi
Convergence is coming
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• Guest (customer) facing– Heatmap – where in the store is the customer based on mobile– Traffic patterns – count entry and track movement– Converge cameras and wifi– Anonymous - “cool vs creepy”
• Product analytics – RFID Tags and RFID overhead sensors– Product movement in the store– Fitting room and conversion– EAS (anti theft) use cases
• Big data and integration required