3 reasons you can no longer ignore social marketing
TRANSCRIPT
3 reasons you can no longer ignore social marketing
Before, we get into why you can’t ignore social marketing, let’s look at some reasons why you might want to ignore it:
“I don’t know where to start”
“I don’t know which communities to focus on”
“I don’t know who in my organization should be responsible for what”
Plus…
I’ve created profiles on Twitter, Facebook, and 7 other communities to generate awareness.
And is it working?
One big problem with social media
I don’t know. I’m too busy managing all my profiles
One big problem with social media
But can you afford to just pretend social media doesn’t exist?
3 reasons you can no longer ignore social marketing
Social media has become a key way to:
1. Improve your search engine results
2. Spread your message
3. Motivate your audience
1. Better search results
Increasing your social influence has become a key way to turn on the SEO juice.
Better search results
Search results: How influential are you?
Like it or not, you’re being graded.
Your level of influence is now part of Google and Bings’ algorithms.
Movin’ on up the Search page
Active communication on social media pushes you up the Search Engine Results Page (SERP) ladder
Search engine influencer ratings are based on factors like:
• Ratio of response to amount of content shared
• Recommendations• Retweets, Repins, Shares, etc.• Number of comments• Number of followers• Number of Likes
Stand out from the crowd on Google and Bing
And your SERP results look a lot better, tooIntegrate the Google+ profiles of the influencers at your company with your company blog, website, YouTube channel, etc. to move up and stand out.
Say CheeseIntegrated G+ profiles stand out in SERPs with, among other things, photos
Social media makes business pages stand out on search engines too
2. Your audience will help spread your message
Community members are
extremely active –Sharing, liking, favoriting, following, tagging, and so on
Social communities have become part of people’s lives
It’s become really easy to share content
From toddlers to teens and all in between, everyone is tweeting, pinning and posting
• Instagram: 4000 comments per second
• Twitter: Average of 5,700 tweets-per-second
• Facebook: One billion+ pieces of content shared each month
So, will your audience spread your message for you?
Maybe. People can be active on behalf of your brand.
Did you know every one image top brands share on Pinterest is repinnedan average of 45 times by users?
An emotionally-charged atmosphere
But of course, just because it’s easy to share doesn’t necessarily mean people willshare for you when their image and identity is at stake.
People feel strongly about their social communities
What type of content does get shared?
Studies indicate that if content is of immediate, practical value and both conveys and evokes emotion
People will be more motivated to share it.
3. You can reach a highly motivated audience
And isn’t a highly motivated audience the stuff of every marketer’s dreams?
But in order to motivate, you need to strike a chord with your audience.
Motivate people with the right content for the right community
Site Predominant user type/interest Key usage
Google+ Male technology-oriented Share and discover professional content
Facebook Trend of teens leaving and older user groups growing
Share social content that makes one respond in terms of personalidentity
Linkedin Career-aged professionals Ongoing communication with your professional network/job recruiting
Twitter Savvy, educated professional Fast sharing/monitoring of latestindustry/professional news
Pinterest Predominantly female, rapidly growing network
Show off brand/product aesthetics
Motivate people with the right tone-of-voice
Effective content matches the style of the type of content on the given community.
Communicate in an honest, enthusiastic voice, and don’t be afraid to express a strong opinion.
“People read what interests them. Sometimes it’s an ad”Howard Gossage
Make the most of social
1. Better search engine results
Turn on the SEO juice with social communities, and focus especially on the most relevant ones to your business
2. Spread your message
Communicate in an honest tone of voice, and don’t be afraid let your opinions and emotions show
3. Motivate your audience
Focus more on select communities that fit your brand/industry matching the tone-of-voice to the social community.
Learn more about social marketing
Contact
Oren Shafir, Creative director, concept and text
Zoom Digital
www.zoomdigital.dk
Social media guide
Making sense of social media for your business
Overview of top communities
• Hidden features you may not know about
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