3 quick and dirty tips for managing a running store
TRANSCRIPT
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1Serious runners and amateurs alike come into a specialty running store because they want a quality experience.
Otherwise, let’s be honest, they’d type “running shoes” into Google and select the most economical option available on Amazon.
The fit process and in-person interactions are your competitive advantages. Use them.
RECOGNIZE YOUR STRENGTHS
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Trying to push the quick sale is guaranteed to turn people off.
Make use of the opportunity to educate your customers about different types of running shoes, as well as which ones work best to correct stride issues like pronation and supination.
Diagnosing and explaining these issues lend credibility to your expertise, giving customers the incentive to trust your judgment and become repeat buyers.
2 DON’T BE PUSHY
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The benefits of this one are endless:• You establish your business as a prominent presence within
the community. • You can associate your name and store with relevant events
like trail runs, pub crawls, and themed races. • You gain recognition for promoting an active society and
get a little marketing in the meantime.
The list goes on…
3 GET INVOLVED IN LOCAL EVENTS
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WANT TO LEARN MORE ABOUT MANAGING A RUNNING STORE? CLICK HERE