3 PRIMARY VALUES OF INNOVATIVE CREATIVE

AGENCIES

IS EVERYONE’S RESPONSIBILITY

VISION

FROM A SERVICE PROVIDER TO AN INNOVATIVE

MARKETING PARTNER

IDEAS THAT MOVE AT THE SPEED OF CULTURE

& INNOVATION

THREE WAYS TO MAKE THIS YOUR DAILY REALITY

START-UP MENTALITYTo keep your competitors awake at night we need to empower people to think differently, encourage proactivity and be comfortable

with failure. It’s not about turning into Facebook, it’s a mindset. Traditional businesses fear start-ups and start-up thinking. According to accounting giant KPMG, 74 per cent of chief execs are concerned about new entrants disrupting their business model.

START-UP MENTALITYACTION PLANS:

1. Demand ‘Upstart Ideas’ to briefs: any lateral business/tech/cultural/media-neutral idea2. Look for and create “Proactive Briefs”

3. Fund great proactive ideas

ORGANIC STRUCTURE Behave like an organism and less like an organisation. Organisations reproduce structure. Organisms reproduce life. Behaving

organisationally is great for checks and balances, and that’s important of course, but we need to work in a way that’s more conducive to serendipity--fluid and ‘lighter’ structures do lead to amazing ideas.

ORGANIC STRUCTURE ACTION PLANS:

1. Smaller teams (‘pizza rule’) and more collaboration on projects2. More ownership and autonomy i.e. believe in your idea, make it happen

3. Take advantage of specialists outside of typical creative to benefit from an ‘outsider POV’

BRILLIANT PARTNERS Harness innovative thinking and high-quality production in bringing ideas to life. A wealth of capability is an email and phone call away.

Great ideas need to be executed the best they can be. In award shows, the difference between bronze and gold is craft.Brilliant partners know that craft can mean subtraction or addition.

BRILLIANT PARTNERS ACTION PLANS:

1. Bring in top digital/tech/production companies for presentations2. Begin networking and collaborating with best-in-class production companies

IDEAS THAT MOVE AT THE SPEED OF CULTURE & INNOVATION

START-UP MENTALITY

ORGANIC STRUCTURE

BRILLIANT PARTNERS