3 phase design model - human centred design - content strategy melbourne
TRANSCRIPT
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When I talk about Human Centred Design
Dr. Simon Lawry
What I talk about
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@simonlawry
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Caveat…
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Who am I?
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I’m here to talk to you about human centred design.
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So…. design hey… You design tables? Posters?
Random Person:
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Uh…. No… I’m a human centred designer
Me:
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… Random Person:
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One of the hardest things about design is explaining it to others.
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I help people understand and solve problems.
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I learn.
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I’m a professional learner.I learn
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But, there’s a bit more to it than that…
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3 Phase Design Model
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Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)
The D*School
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Problem Solution
PROBLEM SPACE SOLUTION SPACE
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Solution
PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
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PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
Solution
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So what’s different about what we do then?
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolution
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolutionFixing
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
Take Advantage
SolutionSolution
Opportunity
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityRESEARCH
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity DESIGN
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityEXISTING
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity NEW
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
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Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
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Ok, great.
That’s awesome.
Now what?
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Questions?
Tweet @simonlawry and @contentmelb
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@simonlawry [email protected] au.linkedin.com/in/simonlawry