1 | salesforce.com/connections

From May 10–12, Atlanta will be the center of the marketing universe —and we’ve created the perfect three-day agenda of insights, inspiration,and fun for social marketers like you.

As you arrive, you’ll find yourself surrounded by the latest technology, newest ideas, and brightest talents of the digital marketing community. The three most connected days of the year begin in this moment. And just in case you caught a very late (or very early) flight in, we’ll bring the coffee.

Did you know?

+300%

revenue associated with social

media marketing.

“2016 State of Marketing”Salesforce Research, March 2016

Social Marketer

3 Perfect Days at the Digital Marketing Event of the Year

ROBIN ROBERTS SCOTT KELLY DANIELLE WEISBERG AND CARLY ZAKINHistory-Making U.S. Astronaut

& Retired U.S. Navy CaptainCo-Anchor for ABC’s

Good Morning America Co-Founders & Co-CEOs, theSkimm

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Be inspired by an all-star lineup of keynote speakers.

#65

2 | salesforce.com/connections

Breakout Session Hug Your Haters1:00 p.m.—1:40 p.m.

In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer discusses why you need to hug your haters and embrace complaints. Baer will teach you how to keep your customers and grow your business.

Breakout Session Our Social Vision: Social Studio Roadmap2:00 p.m.—2:40 p.m.

Discover key trends in social media, and see how Social Studio will help you build deeper relationships with customers and prospects. Get insights into the Social Studio roadmap from Luke Ball and Patrick Stokes (Salesforce), and share feedback with the product team during this interactive session.

MAY 10: Refine Your Social Vision

Did you know?

High-performing marketing teams are 7.7x more likely to agree they’re leading customer experience

initiatives across their business.

“2016 State of Marketing”Salesforce Research, March 2016

Opening Keynote: Join Your Customers on a 1-to-1 Journey10:00 a.m.—11:30 a.m.

Marketing Cloud CEO Scott McCorkle has been instrumental in creating a better digital customer experience since 2000. Join Scott and special guests for inspiring insights, customer success stories, and a glimpse of the latest Marketing Cloud technology.

Connections Music Festival7:30 p.m.

Check out a night of world-class live music and entertainment at the Georgia Dome. Cut loose while A-list DJ and entertainer Casey Connor spin records, and stick around as a legendary musical guest takes the stage.

3 | salesforce.com/connections

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Cloud Expo8:00 a.m.—10:00 a.m.11:30 a.m.—6:00 p.m.

Explore the Expo Hall. See the latest social marketing technology up close, meet thought leaders, and discover new ways to reach prospects and existing customers.

Did you know?

Listen in — and learn a lot — on social.#93

Breakout Session Bacon-Flavored Connected Media: Combining Owned and Paid Social for Tastier ROI1:00 p.m.—1:40 p.m.

See how DocuSign uses owned and paid social media to boost audience engagement. Find out proven rules using real-time analytics in Social Studio to track and optimize your social media marketing investments.

Breakout Session How Salesforce Activates Connections and Other Events with Social 3:00 p.m.—3:40 p.m.

Join Dawn DeVirgilio (Senior Manager, Digital Communications), Kristen Cobb (Social Media Analyst), and Katie Blair (Senior Manager, Online Marketing) as they reveal how they use social to activate Connections.

MAY 11: Tweet Your Way to the Top

High performers are 8.6x more likely to use social listening tools extensively.

“2016 State of Marketing”Salesforce Research, March 2016

4 | salesforce.com/connections

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Connections … was easily one of the most engaging, beautifully curated, and well-attended digital marketing events of the year.

“Yeva Roberts Technology Evangelist

Did you know? “

You only need 140 characters to prove how great you are.

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Hands-on Training Engage and Analyze your Social Media 4:00 p.m.—5:00 p.m.

Learn how to engage and analyze your social media content in one place using Social Studio. (Note: We recommend that you have working knowledge of Social Studio prior to attending this course. All Hands-on Training sessions are bring your own device.)

MAY 11: Tweet Your Way to the Top

82%of marketers agree that

social media marketing is core to their business.

Customer Panel5:00 p.m.

Join Barb Agoglia from American Express and Jason Kirchheimer of L’Oréal for a live, in-depth discussion of the best practices and Marketing Cloud use cases of these global leading brands.

Inspirational Speakers and Expo8:00 a.m.—12:00 p.m.

The conference isn’t over yet. Visit the Expo Hall for exclusive product demos, hands-on workshops, and inspirational viewing at the Innovation Theater. Learn how to become a Marketing Cloud Ambassador, or cheer on your favorite brand and team at the Fanatics customer showcase. Finally, round out your morning by attending an inspirational keynote to head back to work with renewed enthusiasm.

Listening is the foundation of everything we do. It’s about truly engaging with every fan, building relationships, and looking at it as more than just a one-off interaction. We believe that about 75% of our customers touch social at some point in their journey.

“

Jessica Latimer Senior Manager, Social Media and Customer Engagement Alex and Ani

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

It’s where your success story begins.

Did you know?

Register for the Digital Marketing Event of the Year, and prepare to transform your business in just three days.

salesforce.com/connections

#97

“

MAY 12: More Inspiration Awaits

Marketing Cloud customer (and Social Studio user) Bombardier publishes, monitors, and responds in real time to social media content for a customer base in over 60 countries.