3. nike by jeevan - copy
TRANSCRIPT
-
7/30/2019 3. Nike by Jeevan - Copy
1/21
-
7/30/2019 3. Nike by Jeevan - Copy
2/21
Company Profile
American multinational manufacturing Co.
Core products include footwear & apparel
Unwavering commitment to advertising Key Marketing Initiative
Use of high profile athletic endorsements
Nikes brand portfolio
Nike, Cole Haan, Converse, Hurley, Nike Golfand Umbro.
75% of the growth is expected from the Nikebrand.
-
7/30/2019 3. Nike by Jeevan - Copy
3/21
History
Nike, originally known as Blue Ribbon Sports (BRS),
was founded by University of Oregon track athlete
Philip Knight and his coach Bill Bowerman in January1964
In 1966, BRS opened its first retail store, located at
3107 Pico Boulevard in Santa Monica, California. By
1971, the relationship between BRS and Onitsuka
Tiger was nearing an end. BRS prepared to launch its
own line of footwear, which would bear
the Swoosh newly designed by Carolyn Davidson
Throughout the 1980s, Nike expanded its product line
to encompass many sports and regions throughoutthe world
-
7/30/2019 3. Nike by Jeevan - Copy
4/21
Headquarters
Washington County, Oregon, United States
-
7/30/2019 3. Nike by Jeevan - Copy
5/21
Mission Statement
To bring inspiration and innovation to everyathlete in the world.
Vision StatementTo carry legacy of innovative thinking,whether to develop products that help athletes
of every level of ability reach their potential, or
to create business opportunities that set Nikeapart from the competition and provide value for
our shareholders.
-
7/30/2019 3. Nike by Jeevan - Copy
6/21
Products
Nike Air Max
Nike 6.0
Nike NYX
Nike SB
Air Zoom Yorker
Air Jordan XX3
SPARQ Training
Program
Nike+
-
7/30/2019 3. Nike by Jeevan - Copy
7/21
5 force model Threat of new competition
Threat of substitute productsor services
Bargaining power ofcustomers
Bargaining power of suppliers
Intensity of competitive rivalry
-
7/30/2019 3. Nike by Jeevan - Copy
8/21
Threat of new entrants (low)Capital Intensive
Strong Brand Following
Economies of scale
High R & D Costs
Industry in consolidation phase
-
7/30/2019 3. Nike by Jeevan - Copy
9/21
Substitute products (low)Other types of shoes
Other sport apparel
-
7/30/2019 3. Nike by Jeevan - Copy
10/21
Supplier Power (low)Raw Materials are abundantly available
Cheap resources, commodity items
-
7/30/2019 3. Nike by Jeevan - Copy
11/21
Buyer Power (high) Everything depends on Customer Preferences
Price sensitivity issues
Brand following
Retail and vendor consolidations
Growing power of retail chains e.g.Walmart
-
7/30/2019 3. Nike by Jeevan - Copy
12/21
Internal Rivalry (high) Fierce Competition- Adidas, Reebok, New Balance
Mature Industry
Mostly Non-Price competition
Differentiation strategy
Industry in Consolidation phase
-
7/30/2019 3. Nike by Jeevan - Copy
13/21
Competitorso Adidas
o Reebok
o Puma
o New Balanceo ASICS
o Converse
o K-Swiss
o Sketchers
o Others
SWOT l i
-
7/30/2019 3. Nike by Jeevan - Copy
14/21
Brand image
Market leader in most of the world
Diverse product portfolio Strong advertising
Experienced Management team
Strengths
Under constant scanner of Human rights companies due to its history of unethical
labor practices Premium player in price sensitive sector
Weakness
Emerging markets
Can be a leader in developing environmentally sustainable business
Opportunity
Mature industry susceptible to recessions
Dependence on contracted suppliers compliance issues
Ever Changing customer preferences
Dependence on endorse athletes
Seasonal business
Threats
SWOT analysis
-
7/30/2019 3. Nike by Jeevan - Copy
15/21
AD Strategies
Endorsing Athletes
Sponsoring Sports events
City based advertisements
Banners & Billboards
Themes on bringing inspiration and innovation to
every athlete in world
-
7/30/2019 3. Nike by Jeevan - Copy
16/21
Athletic, Influential, Outgoing,
Aggressive, hi tech, futuristic, retro cool
American way of living
Associated with Athletes at top of their
sport
To bring inspiration and innovation toevery athlete in world
Branding message and strategy
-
7/30/2019 3. Nike by Jeevan - Copy
17/21
Technology &
InnovationStrategies
Nike fields some of the
best in class
technological practices
and has a few patents to
its credit. Nike
emphasizes on theseand has developed a
lot of new products with
use of high technology
and sophistication
-
7/30/2019 3. Nike by Jeevan - Copy
18/21
Manufacturing Strategies
Nike manufactures all of its footwear
from outside United States. Nike has
contract suppliers in China, Vietnam,Indonesia and Thailand
Nike also has manufacturing
agreements with independent factories
in Argentina, Brazil, India, and Mexicoto manufacture footwear for sale
primarily within these countries.
Primary reason for this is that it
is cheaper to manufacture in South
East Asia
-
7/30/2019 3. Nike by Jeevan - Copy
19/21
NIKEy Success Factors
Marketing Activities
Extensive Research & Development
Production and Manufacturing Facilities
Extensive Distribution Facilities Wide Range of Relative Products
Capable Workforce
Innovative Activities
-
7/30/2019 3. Nike by Jeevan - Copy
20/21
ConclusionWal-Mart must adopt a friendlier corporate attitude
It needs to relax anti-unionization policy
Improve public perception that Wal-Mart can destroy
communities
International expansion should be done with the
help of Local retailers
-
7/30/2019 3. Nike by Jeevan - Copy
21/21
Thank you!