3 killer ways to grow your remodeling business today! · 2013. 7. 3. · no local remodeling...

3 Killer Ways to Grow Your Remodeling Business Today!

www.RyanPaulAdams.com

Prior to founding PME 360, Ryan was involved in several start-ups in the real estate, home building and remodeling industry. He has gone on to help businesses in a wide variety of remodeling based markets grow their local businesses, dramatically improve their marketing and sales funnels, improve overall branding, reputation, and local search presence. Ryan is quickly becoming one of the most sought after marketing consultants for local and national service remodeling companies looking to increase their local presence in online search. He has consulted with hundreds of companies including national franchises, Fortune 100 and 500 companies with thousands of locations, and direct with local business owners. Some might consider him a "Local Marketing Nut" and he has spent thousands of hours deciphering and testing the best online marketing strategies for local and national remodeling businesses.

AUTHOR Ryan Paul Adams Ryan has been active in internet marketing for the past decade, and founded PME 360 in Portland, Maine with the goal of delivering affordable online marketing solutions, systems, and software to help small-medium sized remodeling businesses grow.


http://www.ryanpauladams.com/

http://www.pme360.com/

https://twitter.com/PME360

https://www.facebook.com/PME360

http://www.linkedin.com/company/pme-360

KILLER STRATEGY #1 Be Everywhere Your Clients Are!..............................5 KILLER STRATEGY #2 Get a Reputation Online .......................................12 KILLER STRATEGY #3 Get Focused so You Can Grow.................................19 What’s Next? Free Strategy Session and Local Search Audit..........23

TABLE OF CONTENTS:


You're busy running your business, so let's jump right in to help you begin growing your home improvement business online...

KILLER STRATEGY #1 Be Everywhere Your Clients Are

Page 5


You may or may NOT have a website. At this point it doesn't really matter.

This strategy can work with or without a website so don't stress. Ideally, any local business that is serious about growing and dominating their local market should at least have a nice 1-3 page website that they can drive traffic to, but it is not a requirement for this to work. Your customers are everywhere online and they don't rely on one search site, local listing site, or online yellow book to find a local business or to make their final “choice” on who to hire. Google is the #1 search engine on the planet and is where 80% of your market will start their research, but it’s not necessarily where or how they make the final buying decision. “At the very least, you need great information online to validate to your prospects that you exist, are reputable, and that you are a “real” business!”


Page 6


Try this right now: Do a search for your company name on Google


Page 7

What would a prospect see? What do you see? Is there enough good information about your business to have the prospect want to take the next step and contact you? Is your business information appearing correctly in the search results? Does your company look like it could be out of business? Are competitors listed on page 1 for your company name? Could doubt about the validity of your business creep into the prospects mind?





Use our Local Search Listing Scan tool to save you a bunch of time with your research:

http://www.pme360.com/local-search-listing-scan or check out the free tool at http://getlisted.org

Both tools are great and both can help you determine very quickly how your business appears online.


Page 8

You should be dominating page 1-3 of Google, Yahoo, and Bing for your business name.

You should see your business’s information in lots of different search results... from local listings, updated social profiles, vertical directories, good content, quality reviews (that are user generated) and your website should appear (if you have one).


http://www.pme360.com/local-search-listing-scan

http://getlisted.org/




Before I get into the specifics of what you need to do exactly, I want to clear something up for all the business owners reading this that say "But my business is 100% generated by referrals, I don't need this stuff!" NO local remodeling service business should rely 100% on referrals. It's not scale-able and it's a very difficult business model to predict. If you have any dreams of selling what you created someday, you better start generating leads from other sources outside of the people you already know.


"But My Business is 100% Generated by Referrals!"

Page 9





Citations are your Business Name, Address, and Phone number written out on a webpage other than your own (local directory, social site, review site, vertical directory, etc). These may or may not include a link to your website. If you have a website and can get a link back to your site, these citations also become powerful link building strategies.


Page 10

The more often your business has proper and consistent citations throughout the web, the more likely you are to appear in search and local search sites.

Citations are Vital Online!





Establish a consistent NAP (Name, Address, Phone) that you will use to represent your business. Be consistent and accurate. Pay close attention to your business name and make sure that you use the same exact name and punctuation EVERYWHERE. Identify the top 100 local directories and local business review sites and start verifying your listing. If no listing appears for your business yet, set one up. Since 100 is overwhelming, start with Google.

• Go to www.google.com/places to setup account. • Fill out the info with your NAP mentioned earlier. • FYI - DO NOT take their offer to use AdWords

Express. It is a waste of money at this point.


Page 11

Be EVERYWHERE & How to Do Your Citations Properly


http://www.google.com/places




If you followed the first strategy I suggested, the results from this one will be even more powerful as it builds upon getting your info listed and cited correctly.

KILLER STRATEGY #2 Get a Reputation Online

Page 12


You need an online reputation! You cannot afford NOT to have one for even one second longer.

You want a competitive edge over your remodeling competitors right? One of the best ways to gain that edge is to have lots of positive, authentic online reviews at a variety of review sites.


Page 13

Your offline customers may know how great you are, but your new prospects have NO CLUE who you are or what you have done. Getting a reputation online is one of the biggest areas small-medium sized local businesses struggle with.

It's not always easy to generate authentic reviews but I’ll share some tips with you here that you can put into action.





It's not always easy to generate authentic reviews but I’ll share some tips with you here that you can put into action.


Page 14

6 Important Steps to Getting a Reputation Online

*Photo courtesy of F Delventhal and Tom Rydquist





1) Set up and Claim your Review Site Profiles Focus on the top 3-4 review sites for now: Yelp, Google + Local, Yahoo, CitySearch, InsiderPages, YellowPages, , SuperPages, and Angies List. Set up a complete profile with all your business information (again be consistent), images, videos, etc. If you have multiple locations, setup profiles for each location.


Page 15

2) Link to Your Review Sites: Encourage reviews by putting your links to your top review profiles on your website, social profiles, and local listings (if that option is available). Sometimes it's as simple as letting people know that you’d love to hear what their experience was and making it simple to do so. You have to make reviews a focal point of your online marketing campaign.

Claim your

Review Sites

Link to Your

Review Sites

Ask for Reviews

Develop Review

Page

Promote Existing Reviews

3rd Party Review

Collecting





3) Ask for Reviews

Did you just finish a job that went well? Setup a process for emailing your past clients and asking for a testimonial or review. Give the client some options as to where they can leave that review.


Page 16

4) Develop a Review Page

You should offer the ability for clients to also leave reviews directly on your site. A quality programmer or designer can integrate this feature into your site. This doesn't hold as much weight as a review on a review site, but it’s still valuable.

5) Promote Your Existing Reviews

Do you have some reviews online? Try promoting and sharing those full reviews on your Facebook Fan Page, Twitter, and in your monthly email campaign. There are tons of other options here to promote those, so get creative! You never know who is reading your content and it might just be the reminder your past client needs to post their review.

Claim your

Review Sites

Link to Your

Review Sites

Ask for Reviews

Develop a Review

Page

Promote Your

Existing Reviews

3rd Party Review

Collecting






Page 17

6) 3rd Party Review Collecting

Hire a 3rd Party to call some of your past prospects who have not left reviews. I would not do this yourself as it becomes a little suspect if you are the one gathering the reviews and posting online. Find a 3rd party service that can transcribe and verify the quality and accuracy of the reviews and post online. Do not risk your online reputation by trying to post these yourself to fake Google or Yelp accounts! I recommend Customer Lobby and Guild Quality; both are tremendous. If you can figure out a way to do this, you will be rolling in reviews! This list is seriously comprehensive, so break it down to just doing the first three steps for Google since you’ve set that account up by this point.

Claim your

Review Sites

Link to Your

Review Sites

Ask for Reviews

Develop a Review

Page

Promote Your

Existing Reviews

3rd Party Review

Collecting

“ “If you can figure out a way to do this, you will be rolling in reviews!”





This strategy, along with getting listed and making sure your company info is correct will certainly help interested prospects find your home improvement and remodeling company online. It should also get your phone ringing a bit more, but if it isn't yet, give it some time. The last step of starting to build a reputation online should start making a difference rapidly. Once you get all this set up, expect a few extra calls over the next weekend, since that's when most people are searching for contractors to help them with their home improvement projects.


Page 18





This final strategy will show you how to put the icing on the cake with your marketing and your overall business growth.

KILLER STRATEGY #3 Get Focused So You Can Grow

Page 19


The biggest mistake most remodeling businesses make is that they try to be too many things to too many people. You are probably offering more services than you can be truly be great at delivering in your local market. Simple businesses make money, and complicated ones drive themselves into the ground...or drive the owners and employees insane. Now, if you are a 30 year old remodeling company that offers 20 different product lines you may have a large team of extremely talented A-Players. You are the exception to what I am talking about. These types of companies are not the norm so don't try to replicate what they have done until you perfect one thing at a time.


Page 20

“

“Simple businesses make money, and complicated ones drive themselves into the ground...or drive the owners and employees insane.”- Ryan Paul Adams





What Can You Be The Best in World At?

Ask yourself, "What can I be the best in the world at?" If you are a general contractor, can you be the best in the world at everything you are offering, or can you be the best at delivering just bathroom remodeling, or just roofing? If you are making a lot of mistakes in your business, my guess is that your business is too complicated and you haven’t developed systems for you and your team to succeed. Repeated mistakes are made when complexity exists and ONE remodeling service is hard enough to deliver and streamline, never mind trying to deliver 10! Once you get clear about what you can be the best at, your online and offline marketing will take off much faster and you stand a chance of reducing the chaos that exists in your business. Instead of spreading yourself too thin and trying to get new leads for all of your different services, you now are trying to get leads for 1 or 2 services. Isn't that much easier? Wouldn't that take a big weight off your shoulders? The problem is that as a small business owner, we are so afraid to give up business and say NO to prospects. You fear giving up this money, but once you do start saying NO, and start focusing in on one service to master, you become "THE GUY" or "THE GAL" in your area for that service. Your entire marketing strategy becomes laser focused, your business processes improve, and your sales process becomes much easier.


Page 21 www.RyanPaulAdams.com




When you actually get this key strategy about "focusing" you will start to see real success in your business...unlock the door to more profits...and unleash a feeling of success and control over your business that you've been missing. Once you've selected the primary focus of your remodeling business, then start using that in developing your marketing message, unique guarantee, web site, online listings, print ads, direct mail, etc.

Now that you have identified a need that you can fill in your market you can start identifying your ideal target. This is much easier to do when you are very specific about the service you want to deliver and you can start building targeted marketing around this service.

Already Have a Focus? ….Great! But I Bet You Don’t Have This…

Honing in on Your Services Focus


Page 22 www.RyanPaulAdams.com




Build a Competition Crushing USP and Unique Guarantee to Grow and Dominate Your Market

If you have already identified that you are an exterior remodeling specialist only and just deliver roofing and siding services in Portland, you are more likely to succeed than those that are still “generalists”.

But I bet you haven’t thought about what makes your business unique? What makes you better? What do you stand behind that no one else is willing to do?

And guess what….it isn’t about QUALITY or CRAFTSMANSHIP. Everyone says that. You need to develop a competition crushing Unique Selling Proposition and a Unique Guarantee that will instantly position you as the clear choice in your market.

• Can you stand behind your services for 10 years?

• Will you come back in 60 or 90 days and inspect your work and fix and issues without the homeowner having to ask?

• Do you go above and beyond to make sure that you don’t make a mess and do some crazy preparation to ensure that your crew is the neatest on the planet?

And if you don’t do anything unique it is time you start! Click Here to Learn More About Building a USP



http://www.ryanpauladams.com/blog/your-uniqueness-is-lost-when-you-arent-focused




Don’t Waste Another Dollar $$$ Marketing Your Remodeling Business the Wrong Way Until You Talk to Me!

In Only 30-Minutes, I Can Show You How to Turn an Ordinary Remodeling Business Into a Booming Business....Without Any Extra Work On Your Part for FREE.

What’s Next? Free Strategy Session and Marketing Report



If you are like most of my clients, ONE new remodeling client is worth A LOT! $5,000, $10,000, $50,000 and even $500k or more. Now imagine if you could find a way to drive tons of hot leads and new clients into your business in the next 30-60 days, and that you could do this over again, creating a systematic way to drive a constant stream of referral deals that practically close themselves. Now ask yourself "What would that be worth to you and your business?" You and I both know it isn’t getting easier to compete, it’s getting tougher by the day to grow and profit. You need a proven, systematic way to generate more jobs today or you put your business at great risk. Now imagine every prospect being pre-sold to hire you before you even talk to them, and you being positioned as the business in your area that your prospects can’t live without....and you suddenly have the ability to charge a premium for your services and no longer compete on price alone. "How much time would this save you from doing estimates that go nowhere or driving all over town trying to land your next job?“

First, I need to ask you an important question..."How much is ONE new remodeling client worth to you?"

“You need a proven, systematic way to generate more jobs today or you put your business at great risk.” – Ryan Paul Adams “






Well, it isn’t if you have the right “systems” in place. You see, most remodeling businesses have ZERO marketing systems in place and when they do try and hire someone to help them or try doing it themselves, they fail miserably. Why? Because developing an awesome marketing system that does what I listed above is extremely hard work and most of you don’t have the time to do this yourself or lack the knowledge.

Well....Here is where I can help you...

…I Can Help You Unlock the 5 Key Areas of Your Business to Focus On to Turn On a Flood of New Clients and Crush Your Competitors in the Process.

All For Free + Get Access to Two Special Bonuses.

Sound Too Good to be True?






1) Strategy We dive deep into your overall business strategy and unlock 2 or 3 power strategies that can help you start making more money today.

Here’s what we focus on in our strategy session to help you unlock the hidden profit centers in your remodeling business.

2) Marketing Once you have a strategy, we find the strengths and weaknesses in your marketing to help you grow.

3) Acquisition We help you determine what your cost is to acquire a new client in your business for those of you who aren’t sure. We use our special formula, which is 95% accurate!

4) Retention Want to double sales in the next 12 months? Let us help you brainstorm some powerful retention marketing strategies that will blow away your competition and help you grow fast.

5) Measurement You can’t systematically grow a remodeling business without measuring. We help you strategize and focus on the important things to measure in your marketing, and how to implement them.






1) Free Autographed Copy of My New Book “7 Secrets to Achieving Rapid Growth in Your Remodeling Business” This book is packed with over 70+ pages of many of the strategies and systems that we use everyday to kill it for our clients. This isn't a book with "fluff" and wish-washy concepts. If you read this book and put it into action, you will grow your business.

Plus – Here are the Two Bonuses I Mentioned

2) Custom 17-Page Local Marketing Report My team and I have developed some awesome tools over the past decade and my favorite is our Local SEO Audit Report. We will run your existing website through our tool and give you access to a custom 17-Page Local SEO Audit. This report will show you how well your website is optimized, current keyword rankings, and your overall web presence. Don't have a web site yet? No problem. Send us your top competitor and we will run the scan for them so you can see what you are up against.

Again, I am dead serious about helping you if you have the desire to make more money and get more freedom in your business. I’m giving you all this and expect absolutely nothing in return. All I ask is that you approach this with an open mind and the willingness to share some information about your business as honestly as possible.





“


Reason #1: I’ve been in the remodeling and marketing industry my entire working life and none of my competitors can compete with my unique knowledge and experience. And frankly, I am really tired of the sleazy salespeople and telemarketers loosely disguised as "marketing experts" promising honest business owners the world and not delivering. It's repulsive and I want to help enough remodeling companies recover all the wasted time and energy from these crooks. The people you have hired in the past to help you market your business online don’t know what I know. I am so confident in this that I need to prove it to you before we do anything else together. It's the right thing to do. If you are serious about growing your remodeling business into a thriving company, I can definitely help. If you are serious about getting more freedom and making more money, I can help. If you want to grow fast, I can help.

If you WANT to grow your Remodeling Business you can’t live without this FREE Strategy Session. I typically charge over $1,000.00 to do this, but for a limited time, I am giving this away....but why?

3 Reasons Why I’m Giving This Away

The people you have hired in the past to help you market your business online don’t know what I know. “


http://www.ryanpauladams.com/3KillerOffer





Reason #2: The Marketing Systems that I offer are extremely valuable to my clients and my business. They are not something I can just put online or sell like a book. You and I need to at least have a conversation because what I offer is NOT for everyone. There is no one size fits all “marketing kit” for your business. Every business is unique and has unique challenges. I need to know what you are up against to be able to determine if I can help you or not. The strategy session will dive deep to help us both determine what you need to focus right now.

3 Reasons Why I’m Giving This Away

Reason #3: I need to be very honest with you. I don’t work with everyone. In fact, I CAN’T! While I have built an awesome team, we can’t possibly work with everyone at our exclusive levels. I can only help a handful of highly motivated remodeling contractors absolutely crush it! The strategy session will quickly reveal to me what type of person you are and what type of business you want to become. These are the reasons I offer a Free Marketing Strategy Session with Bonuses. I need to weed out the tire kickers, time wasters, and unmotivated business owners. I would much rather invest 30-Minutes now and find out we are not a good fit to work together than invest hundreds of hours down the road only to get frustrated and worn out by a grinder or someone who just doesn’t listen, or simply isn’t willing to invest in their future. www.RyanPaulAdams.com/3KillerOffer








I would also like to think that I am doing this because it’s the right thing to do. I think it is, and I have already been able to help quite a few people with the free strategy session and bonuses alone. Giving back is always personally rewarding for me. But....ultimately, I want to add 10 New Clients in the next 30-60 days and I want to help them dominate their local remodeling market. This all starts with a strategy session and conversation and then I will be selecting the best 10 businesses from there. Once I get new 10 clients, I will be shutting down all new business for a long time, maybe forever. I know the limitations of myself and my team and this is all we can handle and ensure that we deliver the best service in the world.

Only 10 Remodeling Businesses Will Be Selected to Be My Next Clients






Taking the Next Step is Easy. Simply Fill Out the Form at the bottom of the page once you click on the link above. Provide as Much Information as Possible or Call Our Toll Free 24/7 Hotline at 1-888-997-6336 Ext 711 and We Will Setup a Time to do the Strategy Session + Local Search Audit + Send You a Free Copy of My New Book. We will NOT sell you anything. Period. End of Sentence. You can take my consulting and information and implement, or you can ask us to apply to get access to our marketing systems. Other consultants think I am crazy for doing this, but I feel this is the only way to start a great relationship is to give you all that I've got and see where it takes us.

Free Strategy Session

www.RyanPaulAdams.com/3KillerOffer

No Pressure. No Sales. Just Good Information and Free Consulting.







3 killer ways to grow your remodeling business today! · 2013. 7. 3. · no local remodeling...

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