3 keys to creating a consistent & successful social media presence
DESCRIPTION
Discover how DECA chapters and associations can grow their social media presence and followers.TRANSCRIPT
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Making Social Media Work for Your Chapter/Association
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What do we post on our [insert social media site]?
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3 Keys to Creating a Consistent & Successful Social Media Presence
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1) Create Content2) Share Content3) Drive Engagement
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Create Content
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DECA Direct Online
• Social Media Correspondent Program
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Create Content
• Your chapter/association should have at least 1 designated Social Media Correspondent who shares your successful events, program, activities, and chapter/association resources each month.
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What topics could your chapter/association write about for DECA Direct?
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Share Content
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Share Content
• Your chapter should be posting and tweeting every DECA Direct article from your designated social media correspondent(s).
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Share Content
• Your association should be posting and tweeting articles from correspondents in your association officer team and from chapters in your association.
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Who in your chapter/association could be responsible for finding and sharing your DECA Direct content on social media?
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What kind of system or schedule could you create to
make sure new content is being shared regularly?
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Drive Engagement
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DECA’s Twitter Days
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Drive Engagement
• You should be posting something for every Twitter Day on all your social media channels.
• Encourage your members to share your post/post their own
• Encourage your chapters to share your post/post their own
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How can you delegate responsibilities among your chapter/association officers
to make sure content is posted every Twitter Day?
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Hashtag Campaigns
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Drive Engagement
• Participate in all of DECA’s hashtag campaigns
• Create your own hashtag campaign• Participate in other
chapter’s/association’s hashtag campaigns
• Encourage your chapter/association members to participate in all the campaigns mentioned above
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What are 3 ways you can begin to participate more in DECA’s hashtag campaigns?
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What are 3 ways you can encourage your
chapter/association members to participate in
DECA’s hashtag campaigns?
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Brainstorm 3 chapter/association hashtag
campaigns for the 2014-2015 year, ways you’ll promote them and how
you’ll track your success.
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What are 3 ways you can participate more in other chapter’s/association’s hashtag campaigns?
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What’s the final secret to social media success?
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POST ONE TIME EACH DAY, FOUR TIMES A WEEK.
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Janelle ScudderEmail: [email protected]: @jjscudderdeca