Idea Development 3

Idea Where did this idea come from?

What facts andfigures can you find to support this idea

What companieswould be helpful to contact/research

How will this idea meet the brief?

Who will this ideaappeal to?Target audience

Have your Say-the power of the vote

I found out that I could use this from Ms Molynuex page.

In 2010, only 44% of 18- to 24-year-olds voted, while 76% of those aged 65+ cast their vote.Groups with the lowest turnout rates – the youngest and the poorest – faced cuts of 20% in their annual household income, while those who were more likely to vote – older and richer voters –saw their budgets fall by 12%. Students tuition fees may rise to £27000. for a three year course.

Bite the BallotContact local governmentPetitions to change the voting age

A recent campaign, appealing to the target audienceFits under the topic of current affairs.

16-18 yr olds Male and female those interested in young people having a voice and encouraging change. As it shows the governments way of gaining more money from the people.

Idea Where did this idea come from?

What facts and figures can you find to support this idea

What companieswould be helpful to contact/

research

How will this idea meet the brief?

Who will this ideaappeal to?Target audience

Does Prolonged Periods of time on social networking site affect your social skills?

When I was watching free speech.

24% of people that use Smartphone missed something important to their life.The total amount of media use by youth

ages 12 to 18 averages 6-plus hours a day—more than any other activityOf particular concern is the amount of TV kids consume. From 2004 to 2009, television and video use averaged three to five hours per day, peaking between the ages of 11 and 14, a crucial period for kids' social development. Fifty-four percent of teens send text messages, and one third of teens send more than 100 text messages per day.One third talk face-to-face with friends, around the same percentage that talk on cell phones (38 percent) and land lines (30 percent).Twenty-four percent communicate with friends via instant messages.Twenty-five percent contact friends via social networking sites.Eleven percent use e-mail.

Source from The child Study centerFrom NYU LangoneMedical Center

The fact that the youth of now is spendingmore time on social media networking site fits under the topic of current affairs.

The target audience for this would be 14-19 this is because its around 14 that the youths time on the internet increases.

Idea Where did this idea come from?

What facts and figures can you find to support this idea

What companieswould be helpful to contact/research

How will this idea meet the brief?

Who will this idea appeal to?Target audience

How does pop culture affect youth of now.

I just thought of it on the spot.

600 films were watched by 5000 students and these films played a major role in their decision making. For example it made them drink at a young age. MTV and various musical channels act as medium to reach out to teenagers. Business companies exploit the popularity of music to sell products to teenagers, but not everyone exploits music for profit. Some teenagers use music as outlet for expression and creativity. Music, in a general view, has been a large part of popular culture. According to MinTheCap website "This [pop culture] music appeals to the flesh because teens like to hear it" Music can be abused by artists or used as a medium to reach out for positive causes.

You can research the institute that has conducted this research.

This will meet the brief as it appeals to “how pop culture affect the youth of now” meets my brief of topic of current affairs.

This will appeal to 16-18 as it may get them to realize as they may be victim to pop culture.