3 Home Improvement

Websites Beautifully Remodeled for

Success

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Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website...

Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the

last time you took

a critical look at

your own Home Improvement site?

Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the

last time you took

a critical look at

your own Home Improvement site?

At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.

Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the

last time you took

a critical look at

your own Home Improvement site?

At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.

We also complement the websites we create with rock solid marketing plans & individualized attention.

Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the

last time you took

a critical look at

your own Home Improvement site?

At Spectrum , we m a k e w e b s i t e s better, faster & more effective every day.

We also complement the websites we create with rock solid marketing plans & individualized attention.

Here are 3 notable before & after examples every H o m e I m p r o v e m e n t professional can learn from:

1.

BEFORE

Window Works’ homepage looked like this:

Window Works’ homepage looked like this:

Window Works’ homepage looked like this:

Here is what’s wrong with this picture:

Too  much  

white  space  

+

Too  little  

branding  

=

CONFUSION.

Tons  of  copy...

Too  much  to  

throw  at  

visitors  right  

away.

Visitors  

couldn’t  click  

these  services  

to  learn  more.

A  call-­‐to-­‐

action  is  

supposed  to  

stand  out,  not  

blend  in.  

AFTER

Window Works’ homepage looks like this:

Window Works’ homepage looks like this:

As you can see, we’ve made some improvements...

Clear,  

well-­‐positioned  

branding.

The  right  amount  of  

concise  and  

compelling  copy.  

A  call-­‐t0-­‐action  that  

commands  attention  

as  well  as  Live  Chat  to  

secure  more  leads.

A  clickable  main  navigation  as  well  as  

beautiful  images  that  scroll  to  keep  

visitors  interested  and  engaged.

Window Works’ website is also in

Responsive Design:

Tablet View Phone View

With Responsive Design, WindowWorks never misses a lead because prospects can submit a quote request from any

device in the world.

2.

BEFORE

HomeWerks’ homepage looked like this:

HomeWerks’ homepage looked like this:

Here’s what went wrong:

Too  much  

small,  hard-­‐

to-­‐read  copy...  

again.

Talk  about  an  

unappealing,  

hard-­‐to-­‐see  quote  

form.  If  only  it  

generated  leads  as  

well  as  it  blended  

in  with  the  GREY  

background.

Way  to  many  

items  in  the  main  

navigation  

(decision  

paralysis  is  a  

serious  

conversion  

killer).

It’s  hard  to  make  

an  impression  

when  your  

pictures  are  this  

small.  

AFTER

HomeWerks’ homepage looks like this:

HomeWerks’ homepage looks like this:

Much better. Here’s why:

Larger,  more  

appealing  

pictures  that  

come  with  

copy  (they  

also  rotate).

A  quote  form  

that’s  clear,  

visible,  and  

asks  questions,  

which  engages  

visitors.

A  call-­‐to-­‐action  

button  that  is  very  

hard  to  miss,  

thanks  to  it’s  

unique  color.

A  much  more  

manageable  

navigation  

with  fewer  

items.

Credibility.

Tablet View Phone View

Here’s what HomeWerks’

homepage looks like in Responsive:

3.

BEFORE

PowerHouse Green’s homepage looked like this:

PowerHouse Green’s homepage looked like this:

This is where it fell short:

Small  text  

galore!

The  color  of  this  

call-­‐to-­‐action  

matches  the  site’s  

color  scheme.  How  

is  it  supposed  to  

stand  out?

This  CTA  blends  

right  in!

X

A  banner  that  

doesn’t  

rotate,  

doesn’t  

engage.

AFTER

PowerHouse Green’s homepage looks like this:

PowerHouse Green’s homepage looks like this:

A BIG step up, because of:

You  can  

actually  

make  out  

the  call-­‐to-­‐

action.

Beautiful,  

rotating  

images  

that  

captivate  

and  

intrigue  

visitors.

Optional  

appointment  

setting  (which  

people  love).

Clear,  concise,  

and  compelling  

copy  (just  like  it  

ought  to  be).

Tablet View Phone View

And, of course, Spectrum made

PowerHouse Green Responsive:

Combined, these design changes helped generate millions

in additional annual revenue.

Key Takeaway:

Key Takeaway:design matters.

Click here to make yours count with