3 growth-hacking strategies to help you succeed with your next product _ madhan raj growth hacker...

12/20/2015 3 Growth-Hacking Strategies To Help You Succeed With Your Next Product | Madhan Raj Growth Hacker and CRO Consu…

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3 GrowthHacking Strategies To Help YouSucceed With Your Next Product20 de dic. de 2015 71 visualizaciones 1 recomendación 0 comentarios

You are almost ready to launch your product. You've spent days and nights working

hard on it.

You are pretty sure it's awesome.

Yet your biggest nightmare is that no one will come on the launch day. No downloads.

Madhan Raj Growth Hacker and CRO ConsultantHelping startup business Viral Growth hacking and Conversion Rate optimizationstrategies

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No purchases. No social media buzz.

These woes sound familiar?

Avoid your personal apocalyptic scenario with the following smart and sassy growth

hacking strategies.

1. Embrace The Power of Social MediaSounds like a bluntly simple advice, right? But it's not Twitter, Facebook, Pinterest

and Goolge+ I'd like to talk about.

There are two commonly overlooked social platforms that can yield massive results

without any advertising investment or a huge fan base Reddit and Stumbleupon.

Both social platforms rarely deserve the marketers' attention, however, they often

become the secret sauce of the most successful launch campaigns.

Here are two quick case studies to illustrate their substantial power.

Stumbleupon

https://www.reddit.com/

http://www.stumbleupon.com/



According to this case study on Backlinko, one Stumbleupon post resulted into:

• 17,584 unique visitors to a brand new website in one (!!!) day;

• over 204,000 total visitors from the last four months;

• consistent traffic growth for the whole website;

• top ten rankings for highly competitive keywords in Google and a subsequent overall

457% organic traffic increase in only 30days.

• a lucrative share of income of course.

You want these results, right? Here's how you can use Stumbleupon to your

advantage.

Create the right type of content.

This includes both the form and the contents.

No, you cannot publish a mediocre post and reap the massive rewards from

Stumbleupon.

Yes, there is a formula to create a great piece of content that is likely to perform well

on the platform.

• Longform (1200+ words), practical howto posts and tutorials usually work best. As

well as, lengthy helpful listicles and roundup posts.

http://backlinko.com/viral-marketing



• Brainstorm a catchy creative title as you have just 5 seconds to grab user's attention

before they hit Stumble.

• Make the content scanable clear big font, short paragraphs, bulletin points and

bolded subheads. Again, you have just a few seconds to impress.

• Big clear visuals are the key elements towards winning the audience on

Stumbleupon.

Obviously, not all content receive a massive buzz from the first try, so test and try

different posts. Browse the content in different categories to see what types of posts

are trending. Follow relevant threads and users; be sure to stumble some other posts as

well, apart from yours.

The last, but not least method is paid discovery that is said to bring great results with

relatively low costs involved 60.000+ users for less than $129.

Reddit

According to this case study by Attentive, hitting the front page of Reddit attracted

over 280,000 unique visitors to their newly launched website; a mention by the

Washington Post and over 600 new referring domains in their backlink profile.

http://www.copyblogger.com/magnetic-headlines/

http://www.stefanmaescher.com/stumbleupon-ads/

http://attentiv.com/front-page-of-reddit/



When it comes to using Reddit as a growthhacking tool, the primary rule you should

remember is that don't let anyone suspect that you are marketing or growth

hacking.

The community is ruthless when it comes to selfpromotion and you can generate a

huge negative buzz around your product, rather than gain any profit.

Some essential rules to follow include becoming part of the community in the first

place through participating in discussion, learning Reddiquette and analyzing which

type of content get shared most. Be relevant and find specific subreddits to target.

Always read the rules before posting and bring value over quality (ideally your profile

should have one link to your business for ten other submissions).

Growth Hacking with Reddit

Start a discussion/ask a question

While Reddit is most commonly used to submit links; starting a relevant discussion

and mentioning your product (company) briefly among the lines could be a much

http://marketingland.com/want-market-reddit-144396

https://www.reddit.com/wiki/reddiquette

https://www.reddit.com/subreddits/



better practice.

Say, you are a startup planning to attract some early beta users. Start a discussion

at/r/statups about a problem your company is trying to solve and if the interest gauges

throw in a link to your website.

Take advantage of images

Reddit loves good visuals. /r/pics, /r/dataisbeautiful/, /r/art are among the top

subreddits.

If your product is visually appealing or you've got some thrilling visual data to share

take advantage of those.

Now the rule of thumb is follow the community guidelines and don't selfpromote

too bluntly. Here's a good example:

2. Find Good Partners

https://www.reddit.com/r/startups/



Finding good partners for crosspromotion can be an instrumental part of your growth.

This can be broken down to the next separate areas: integration, syndication, API and

affiliate partners. Let's focus on the first two.

Integration partners

Creating integrations between your product and others on the market is a double win.

You bring extra value to your customers and you piggyback ride on the other's

product success. The later includes:

Getting listed in the partner directory. Mailchimp has one and so does Basecamp.

This gives you more opportunities to target the product users and elevate your product

authority by being associated with other popular products.

Tapping into adjacent new market. For instance, if you are a project management

tool geared towards nonproject managers and people dealing with repetitive tasks

teaming up with a Property Management Company CRM tool can be a perfect match,

as you'll bring extra value to their product and gain access to the absolutely new

3 GrowthHacking StrategiesTo Help You Succeed WithYour Next ProductMadhan Raj Growth Hacker...

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Pulse

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Avanzada

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Buscar gente, empleos, empresas y demás

https://connect.mailchimp.com/

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strategic market. An extra win if you manage to be the first one to offer a similar type

of integration among your competitors.

Syndication Partners

These are the partners that can compliment each other by crosspromoting their

product to the combined audience. Syndication partnerships can take many forms.

For instance, crosspromotion on each other blogs and social media in form of guest

post. Bplans created a separate massively popular blog with tons of valuable content

and often invite guest contributors.

InventHelp organizes annual events for inventors like their INPEX invention trade

show. Additionally, you can get valuable insights on intellectual property patents from

the experts in these events.

StackCommerce built a readytouse branded store that publishers can addon to their

website and generate revenue. It's a winwin partnership as StackCommerce gets more

exposure and the publisher earns a commission.

Influence marketing a.k.a. sponsoring bloggers, vloggers and other online influencers

is on the rise for a good reason. A lot of them agree to publish a review of your

product in exchange for a sample and some exposure if it's relevant to their audience.

3. Build your email list from day 1 to retain and attractcustomers on a permanent basis.The average email marketing ROI is $40 for every $1 spent leaving banner ads ($2)

and keyword ads ($17) far behind. Email lists are one of the best communication tools

a business can use these days and not only moneywise:

• Launch your product beta to a warmedup audience.

How to Survive Financially AfterQuitting Your Job andBecoming an EntrepreneurDaniel Jacobs

So why is politics a bad word inorganizations?Sanjay Handu

http://articles.bplans.com/

https://inventhelp.com/

https://stackcommerce.com/



• Gain immediate attention and increase the virility of the product launch.

• Retain customers with special offers, smart product positioning, useful content (e.g.

tutorials) and regular product updates.

You realize the power of an email list only when you have one. And here are some

clever hacks to help you build an email list fast.

Use Facebook Ads

Mary Fernandez managed to gain nearly 530+ email subscribers within a short time

span by using cheap Facebook ads for list building.

Here are the key elements of irresistibly attractive Facebook ads.

• An attractive incentive (and a landing page to showcase it)

• Eyecatching image

• Intimate ad copy

The incentive should directly target your client's biggest challenge in life. It should be

a quick, effective solution to their problem. Package it into the simplest form possible

and offer them a quick win in exchange of an email address.

Next, create an attractive squeeze page where your Facebook fans will land, add a

cute, personalized image and an ad copy under 90 words to avoid Facebook for

cutting down your text under "more" tab on small screens.

Now, set up Facebook ad campaign and choose the audience to target.

http://boostblogtraffic.com/facebook-ads/

https://blog.kissmetrics.com/5-squeeze-page-tricks/


https://www.linkedin.com/pulse/3-growth-hacking-strategies-help-you-succeed-your-madhan-raj-6084240380386099200?trk… 10/57

The easiest way is to identify your ideal customer, for instance, college students that

like traveling, is to find the fan pages they already liked on Facebook (a.k.a. travel

blogs with budget tips, travel communities etc).

Make a list of 10 specific Facebook pages where you think your ideal customers

spend a lot of time.

Make sure each page has a good among of likes (at least few thousands) and decent

engagement rates.

Choose 3 pages from your list to target in the ad campaign.

Run a Contest

Contests, when well planned and executed, can drastically boost the numbers on your

email list. While contests may take many shapes and forms trivia, content

submission, user voting etc. the main point is to ask all the participants to join with

an email address. Obviously, you will have to offer some value in exchange for your

user's email, so make sure the prize is worth it.

Basecamp used this strategy to achieve massive growth at the early stages with a Tell

a Friend contest. Users were asked to sign up for an account and share a referral code

via email or social media. Everyone who participated automatically gotten a $10

discount for Basecamp account and got a chance to win an iPad and MacBook Air,

plus a grand prize of $5.000.

Results: Basecamp managed to double their user base within the short time span and

relatively lowcosts involved. Traditional advertising would have stretched their

budgets much, much more.

https://signalvnoise.com/posts/3009-tell-friends-about-basecamp-save-them-10-you-might-win-great-prizes



Escrito por

Madhan Raj Growth Hacker and CRO Consultant

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The MustRead SlideShares of 201519 de dic. de 2015

92.099 visualizaciones 1.311 recomendaciones 52 comentarios

2015 was a record year for SlideShare. We reached more than 4 billion views to our

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