3 g be technologized by dev yusmananda
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3G – Be TechnologizedIdeas for Today and TomorrowBy Dev YusmanandaPresented at G-Motion Seminar 14 May 2005, at Institute Teknologi Bandung, INDONESIA
Dev YusmanandaTechnology Management StrategistRegular Information Technology Columnist at KOMPASSr. Manager at PT Excelcomindo PratamaAssociate at McKinsey&Company (past)Business Representative at METRODATA/Sun Microsystem(past)
3G – Be Technologized… What’s that?
What is Technologized?What is 3G?
What is Technologized?
“be technologized” is a matter of ability to grab the opportunities delivered by the technology
To be able to grab the opportunities …….…… we need to know what are the opportunities avail.To be able to know what are available ….
…… we need to study the TECHNOLOGY
NOW …What is 3G?
G = Generation; 3G is the third generation of the cellular technology developmentIf there is 3G; there should be 1G and 2G.
1G = the first generation of Cellular telecommunication technology, still using the analog technology (NMT technology = Mobisel,AMPS technology = Komselindo)2G = the 2nd generation, using digital technology but still focus in voice (GSM technology = Telkomsel, Indosat, XL)3G = the 3rd generation using digital technology and already focus on data and voice (WCDMA = CAC?, LippoTelcom? And CDMA 20001X EVDO = mobile8, TelkomFlexi?, Star1?)
What about GPRS and EDGE?
Transition Technology >>> 2.5G, 2,75GSome people categorize GPRS and CDMA2000 1X as 2.5GSome people categorize EDGE and CDMA2000 1X EVDO as 2.75GSome people categorize CDMA2000 1X EVDO as 3G, in fact it is 3G in JAPAN
Today’s SituationNobody understand clearly what is 3G technologyCustomer is confusedIncumbent Cellular Operator is waitingNew Comers is scaredVendor is un-patienceGovernment is still in learning mode
Let’s see 3G in more detail …
Let’s see 3G in more detail …
The Technology (Network part) –The vehicle
The Needs (Socio-Technology part) –The Services
The Environment (Business-Technology part) –The business system
The Technology (Network Part)The Vehicle
The Two common approach:
Frequency band ApproachServices Delivered Approach
The Technologyfrequency Band Approach
Telkomsel, Indosat, XL, ESIA, Mobile-8
CAC, LippoTelcom(Natrindo), TelkomFlexy, & WIN
The TechnologyServices Delivered Approach
Generation Technology Services Operator
3G WCDMACDMA20001X EVDOEDGE
GSM GPRSCDMA20001X
GSMCDMA-One, NMT
High SpeedMobile data services
CAC, NAT, WIN, M8? TELKOMSEL? INDOSAT?STARONE?
2.5G Medium Speed Mobile data services
TELKOMSEL,INDOSAT,XL, M8, STARONE, TELKOMFLEXY,ESIA
2G and below
Low or no mobile data services
The Needs (Socio-Technology Part)The Services
goals
Efficient
individual community
Sociable, Humanistic
1. Personal Communicator
3. Traffic optimization
4. Social learning by connecting people and creating a community memory
actor
2. Connecting people & expressing identities
Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001
1. Personal CommunicatorPeople use their device as the mobile front end of the centralized database and applications that they usePeople use their device as the mobile front end to access any services needed available on-linePeople use their mobile devices to integrate their schedule and calendar with the services available on linePeople use their mobile device to control remote equipment
Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001
See video
2. Connecting People & Expressing Identities
People use their mobile devices to present their availability in the surrounding environmentPeople show their preferences to the surrounding environmentPeople state their condition to the surrounding environmentPeople communicate based on their availability , preferences, and their condition by using their mobile devices
Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001
See video
3. Traffic Optimization
People connecting to their society with their mobile devicePeople interact with their communities virtually using their mobile devicePeople get socialized and be more efficient by using their mobile device
See video
Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001
4. Social Learning by Connecting People
People express their community to other community by using their mobile devicesPeople increase their knowledge by connecting their community to other community by using their mobile devicePeople learn new environment by joining new community by using their mobile device
Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001
See video
The Environment (Bus-Tech Part)The Business System
The Environment (Bus-Tech Part)The Business System
ContentOrganization
ApplicationDevelopment
Publishing/Aggregation
WirelessApplication
ServiceProvisioning
PortalProvisioning
MobileDelivery
User Inter-activity Provi-
sioning
Billing &CollectionCustomer
Care
CONTENT PROVIDER
OPERATOR
VENDORhandset
CELLULAR OPERATOR (below 3G)
What should be done to get 3G available properly?
Cellular Operator needs to change their business model by separating the NETWORK provider and SERVICE providerService should be broke down into VOICE&SMS services and CONTENT servicesCONTENT service provider should learn The TECHNOLOGY (the vehicle) and the NEEDS (the services)The NETWORK provider and VENDOR handset need to work together to support the CONTENT service provider delivering the servicesThe NETWORK PROVIDER and CONTENT PROVIDER need to create smooth ENVIRONMENT (the business system)
What you can do to get 3G available properly?
Learn the Java 2 Platform, Micro Edition (J2ME), or BREW, or anyother programming language for mobile application
Learn the NEEDS; the needs for youngsters, businessmen, or etc.
Create business plan for a CONTENT provider to serve the NEEDS
Seeks support from the operators to start the business
… Operators need YOU!!!
