3 free tools to boost your sem/seo performance!since 2005, netelixir team has managed sem and seo...
TRANSCRIPT
3 Free Tools to Boost yourSEM/SEO Performance!
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About NetElixir
• Incorporated in 2005. Headquartered in Princeton, NJ.
• We offer campaign management service, multi-channel technology and web analytics consulting solutions to retailers.
• Our ongoing research has been featured in NYTimes, Time and Forbes.
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LinkedIn Group:NetElixir University
www.LXRMarketplace.com
About Udayan
• Founder & CEO, NetElixir,Inc.
• Founded PartyBingo.com (PartyGaming, Plc).
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• Guest Lecturer: • Johnson School of Management, Cornell University• City University of New York, Baruch• Indian School of Business
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
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The Basis of this Presentation
� Since 2005, NetElixir team has managed SEM and SEOcampaigns for 200+ search marketers in 11 countries.
� The 3 tools presented here can be used by any searchmarketers. They have been used by our team for running
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marketers. They have been used by our team for runningsuccessful search marketing campaigns.
� The tools validate our fundamental belief regarding digitalmarketing: Simple is Powerful.
The 3 Search Marketing Tools
SEO Competitor Analysis Keyword Combinator
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Keyword Performance AnalyzerOne Key Metric thatEvery Search MarketerShould Use
How SEO friendly is your website vs. competitor?
http://www.lxrmarketplace.com/seo-competitor-analysis-tool.html
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2 Simple Keyword Tools for Search Marketers
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Generate new
keywords
Test Keywords
Fine tune keyword list
Rapid Keyword Testing: Formula for Paid Search Succ ess
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Keywords for 15 days-
30 days
Analyze keyword
performance
keyword list to improve efficiency
2 Free Keywords Tools – LXRMarketplace.com
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Keyword Combinator :Generate thousands of keyword phrases,in seconds
Keyword Performance Analyzer:Analyze and fine tune keywords portfolio, in seconds
Generate new
keywords
http://www.lxrmarketplace.com/ppc-keyword-combination-tool.html
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http://www.lxrmarketplace.com/ppc-keyword-performan ce-analyzer-tool.html
Proven Results
5%-7% reduction in Cost Per Conversion in 90 days!
Your Investment:� 15 minutes every 15 days. � Total time invested (90 days) = 90 minutes.
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� Total time invested (90 days) = 90 minutes.� LXRMarketplace Tool Cost = $0.
The Value of 90 minutes for Joe the Retail Search M arketer
� Monthly PPC Spend = $10,000.
� Average Cost Per Order = $100.
� Orders (3 months)= 300.
� Monthly PPC Spend = $10,000.
� Average Cost Per Order = $93.
� Orders (3 months)= 323.
Today After 90 Days
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� Orders (3 months)= 300.� @AOV of $200, Sales =
$200 x 300 orders = $60,000.
� Orders (3 months)= 323.� @AOV of $200, Sales =
$200 x 323 orders = $64,600.
Incremental Sales = $4600
90 minutes vs. $4600
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Your Choice
An Essential Metric for Every Search Marketer
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(Last Click Revenue – Cost)Number of Clicks
Value Per Click*
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Number of Clicks
Disclaimer: - Applicable for ROI focused online marketers.- Last Click Revenue is the toughest measure of performance.
Analyze Value/Click Across Geos – Differential Biddin g Strategy
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Analyze Value/Click Across Day-Parts for Optimal Bi dding Strategy
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Analyze Value/Click Across Promotions
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Your SEO/SEM Tool Kit(for smarter search marketing)
1. LXRMarketplace’s SEO Competitor Analysis Tool.
2. LXRMarketplace’s Keyword tools: Keyword Combinator & Keyword Analyzer.
3. The Essential Key Metric for All Search Marketers: Value/Click.
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www.LXRMarketplace.com
If you found today’s session to be useful, help us share knowledge by tweeting about this session:
@NetElixir
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#NetElixirSEMTools
Questions Please
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Thank You!
• Join our LinkedIn Group: NetElixir University
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• Access free SEM & SEO tools:www.LXRMarketplace.com
Udayan BoseFounder & [email protected]
Marinn HershSales [email protected] x107