Working Title:Coca Cola radio advert

Target Platform:Spotify, radio, You Tube

Genre:Mild horror, advertising, marketing, brand promotion.Language / TerritoriesOur advert is not suitable for some country’s as they don’t celebrate the theme or event we have included.

Synopsis / Treatment / Story / How the game plays:Tick tock doctor whoSpeech about Halloween and coca colaBottles being openedBest served with a chillJoker laugh

One Line Sales Pitch:This radio advert will make people do anything for the taste of coca whilst getting people in the festive mood for Halloween

Style (similar products and graphical style):During our project we heard ads but one was old and it wasn’t relevant. Some were seasonal and we liked that idea so we gathered and discussed ideas and wrote them down.

Audience:Any age from 6-60Any genderOur advert should appeal to anyone in the community or any social status

Legal & Ethical Considerations:Younger listeners may find it frightening so the ad will have to be played during midday and latter on in the day when they are in school or be.Think about any offensive material you will include? We will not include any language or audio which could offend the listeners.Will you restrict younger audiences engaging with it?No, as we will not make it too scary.Will it offend any social groups/religions/ethnicities?No we won’t represent any.How will you ensure you do not offend anyone?By keeping to the ASA codes and by moderating our content.Is your product using characters/names/logos of existing ones? Yes, coca cola with permission.Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this? Yes, as they have never done a Halloween radio advert before.