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3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying 3D Capability to Improve Prototyping, Sampling and Decision-Making around New Product Lines Oktober 2016 Roland Schuler President IACDE, International Association of Clothing Designers Director Technical Product Management, IB Company /Peek & Cloppenburg KG.. @PITVtweets #PIApparel @SchulerRoland

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Page 1: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

3-D Simulation

The idea to simplify decision processeswith 3-D. simulations

Deploying 3D Capability to Improve Prototyping, Sampling and Decision-Making

around New Product Lines

Oktober 2016

Roland Schuler

President IACDE, International Association of Clothing Designers

Director Technical Product Management, IB Company /Peek & Cloppenburg KG..

@PITVtweets #PIApparel

@SchulerRoland

Page 2: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Introduction

09/2012 – today Director Technical Product Management

11/2010 – 08/2012 Vice President, Global Technical Development

11/2005 – 10/2010 Technical Product Director

01/2004 – 10/2005 Head of Technical Product Development

03/2002 – 12/2003 Teamleader Model Development

09/1997 – 02/2002 Leader Pattern Design Menswear

01/1993 – 08/1997 Pattern Design Menswear

09/2014 – today President Intern. Association of Clothing Designers(voluntary base)

Roland Schuler

Page 3: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

IACDE International Association of Clothing Designers and Executives

- supported by famous fashion houses

http://iacde.net/

- A global Network of the Fashion Industry leaders in all terms of Pattern Design & Technical Engineering.

- Knowledge Exchange Platform.• World Conventions on a yearly base, • frequently Local Events.

- A Base for Young Talent Sponsorship

- Members are : Technical Designers, Pattern Makers, Product Developers, Suppliers, Supply chain Executives, Entrepreneurs, Technology and Educational leaders.

- More than 445 International members in USA, Canada, Germany, Italy, Japan, Scandinavia.

Page 4: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

• Business Models

• Target Group Definitions

• Elaboration of Fits

• Fit Models

• Fit Archive

• Sketches vs. 3D-Simulations

Content:

• Benefits of using 3 D-Simulations

The idea to simplify decision processes with 3-D. simulations

• Body Measurement Analyses

• The wheel of Development

Page 5: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Business Models

The pure Buying approach

- No/or minimal Technical interaction from client side

- Based on ready developed goods, from different suppliers around the globe

- more than 90% of Design & Technical related skills coming from suppliers end

Pro´s: Con´s:

• Fast

• lower personnel costs

• focus on creative buying

• less equiment, software & IT.-Systems

• No common Fit Philosophy

• No common Product Quality Standards

• No own Product Skills

• Dependency on suppliers

Page 6: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Business Models

The Interaction approach

• Own Internal Sourcing Dept.

Pro´s: Con´s:

• Common Fit Philosophy

• Own Quality Standards

• Own Product Skills

• Independence on suppliers

• higher personell costs

• costs on equipment and IT.-Systems

• complex processes

• Own Sourcing Offices around the globe

• Own Creative Design

• Own Technical Engineering

• multiple skills needed

• Own Pattern Design

Page 7: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Lifestyle

Age

Habits

Living Environment

Family Status

Hobbies

Target Group Definitions: Interaction approach

Brand A

Brand B

Brand C

Brand DBrand E

Page 8: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Body Measurement Analyses

Markt: 30.972.986 MenschenMarktanteil: 3,79 %Menschen: 1.162.250

Target Group: e.g. Ladies with the age of 20-49

Page 9: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Determination Fit Models

Page 10: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Elaboration of a Fit Base

Blockpattern Gradings

Workmanship

New Silhouettes

Modular System

....

Page 11: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Fit Archive

Page 12: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Wheel of Development

November Dezember Januar Februar März April Mai Juni Juli August Sept. October November

Planning

Designers Day

Feasibility Check

Tech Pack Preparation

Proto Order

Prototyping

Proto Presentation

Comments PROTO

SMS Order

Sampling

SALES Period

Comments SMS

Order

Production Release

Final Inspection Production

In-house Delivery

1. Sample

2. Sample

3. Sample

Decision: … what ideas are getting used for prototyping?

Page 13: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Decision Base • Earlier vs. Today

Page 14: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulations of Print Dimensions

Page 15: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation of fabric combinations, embroidery and patches

Page 16: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation of various Fabrics from a different perspective

Page 17: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation of different versions to increase Creativity

Page 18: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation of new Interpretation for Basics

Page 19: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation of new Interpretation & Colorways for Basics

Page 20: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Creative Design Pattern Design

Simulation creates Creativity & Interaction

Page 21: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Simulation Creates Speed

Earlier

Today

Design Proto1st.Sample

2nd.Sample 3rd.Sample Prod. Release

Design + Simulation

Simulation Presentation

Fit Sample1st. Sample

Prod. Release

Pattern

2nd.Sample

Simplifiying decision processes with 3-D. simulations plus increaseing speed and creativity !

Page 22: 3-D Simulation - PIcontent.pi.tv/events/PI Apparel Berlin 2016/presentations/1046_1425... · 3-D Simulation The idea to simplify decision processes with 3-D. simulations Deploying

Thank You !

Oktober 2016

Roland Schuler

President IACDE, International Association of Clothing Designers

Director Technical Product Management, IB Company /Peek & Cloppenburg KG..