3 creative briefs to drive creative agency success
TRANSCRIPT
![Page 1: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/1.jpg)
Creative Briefs To Fuel Creative Agency Success3
![Page 2: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/2.jpg)
Creative briefs are a critical part of design project best practices There’s no debate about that.
But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates
But first…
Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
![Page 3: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/3.jpg)
Creative briefs are a critical part of design project best practices There’s no debate about that.
But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates
But first…To simplify
your agency life, I’ll be sharing
3 brief templates But first…
Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.
![Page 4: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/4.jpg)
My name is Chris. I’m President and CEO at Function Point, and when I’m not in the office, I’m shredding some mountain pow!
Hi!
![Page 5: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/5.jpg)
Now,let’s get to those briefs templates
so you can get to
more bright ideas
![Page 6: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/6.jpg)
1The Classic(a.k.a. the dark roast cup of joe)
![Page 7: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/7.jpg)
facts and views required for the scope of the job
Covers:
![Page 8: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/8.jpg)
• definition of audience segmentation• input of key messaging by segment • insights around broader competitive market
this enables:
![Page 9: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/9.jpg)
2Intake Form
The Classic+(a.k.a. the latte, no foam)
![Page 10: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/10.jpg)
• everything in The Classic• required assets,
style guides, examples of old work
Covers:
![Page 11: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/11.jpg)
This allows clients to start the briefing process by:
• initiating work• transferring
relevant files to the creative department
![Page 12: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/12.jpg)
3The Strategic(a.k.a. venti low fat no whip iced cap)
![Page 13: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/13.jpg)
• overview of the client’s operating reality • requirements for
developing a broader brand strategy
Covers:
![Page 14: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/14.jpg)
• competitive landscape• innovation• regulation• product• agency culture
Asks questions about:
![Page 15: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/15.jpg)
Get these 3 free creative brief templates
![Page 16: 3 Creative Briefs To Drive Creative Agency Success](https://reader035.vdocuments.us/reader035/viewer/2022081521/5873a3fc1a28aba3548b4797/html5/thumbnails/16.jpg)
streamline processes simplify collaboration centralize information get real-time business data
Visit functionpoint.com to learn what fp. can do for your agency