3 clever ways to measure your company's emotional culture

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EMOTIONALCULTURE

B Y N A N A D O O R E C K

C L E V E R WAY S

Y OUR COMPAN Y ' ST O M E A S U R E3

"WHAT GETSMEASUREDGETSMANAGED . "

PETER DRUCKER

WHY SHOULDWE CAREABOUTEMOTIONALCULTURE?

COMMUNICATION

More than half of human

communication is

conveyed through body

language. We have a

natural tendency to be

transparent in our daily

interactions, making it

difficult to hide how we

feel.

SOCIAL BONDING

Being able to express our emotions, especially in a

work environment, is essential for teamwork and

creating social bonds. It helps us build empathy

towards co-workers. That’s why icebreaker activities

and company retreats are so effective for building

strong teams.

You’ll also notice how taking a break from your day-

to-day tasks to engage in a spontaneous conversation

can often feel rewarding.

Our performance is highly

dependent on the type of

mood we’re in. Research

shows that if we're feeling

happy or optimistic, we’ll

find it easier to get our

work done than if we're

feeling down or anxious.

PERFORMANCE

HOW IS IT

MEASURED?

1 . WEARABLES

HITACHI BUSINESSMICROSCOPE

Device worn around necks

Activates when interacting

with other employees

Helps track happiness and

other emotions

FITNESS TRACKERS

Why is health data important?

Employees who are healthier tend to be

happier and more engaged at work

2 . SOCIAL MEDIA

TWEETS & STATUSES

We'd expect our friends and

family to express themselves

here and show a lot of emotions.

But what about having these

analyzed at work?

The reality is, social media

networks have such valuable

emotional data.

FACEBOOK STUDY

- 555 Users in the

United States

- Facebook updates

examined

- Topics posted tied

to Big 5 personality

types

FINDINGS

Narcissists more likely to

update about their

achievements, diet/exercise.

Extraverts update about social

activities more frequently.

Self-esteem is negatively

associated with updating about

romantic partners.

3 . PULSE SURVEYS

WHAT ARE THEY?

Traditional employee engagement surveys tend

to be long and usually sent out only once or

twice a year.

Pulse surveys have fewer

questions to answer and are

conducted more frequently.

WHY ARE THEY USED?

To create a better culture through

crowdsourcing ideas from employees.

To determine if a new company initiative

is working.

To improve communication by allowing

more real-time feedback.

BENEFITS

Saves time - they are automatically

sent out on a weekly/monthly basis.

Saves money - no analysis needed,

data is shown on a dashboard.

More results - an easier user

experience leads to more responses.