3 brands established in terms of quality
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8/3/2019 3 Brands Established in Terms of Quality
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3 brands established in terms of Quality, convenience, status and image, branding and
distribution
1. Cocacola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in
more than 200 countries. It is produced by The Coca-Cola Company ofAtlanta, Georgia,
and is often referred to simply as Coke (a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944). Originally intended as a patent
medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola
was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to
its dominance of the world soft-drink market throughout the 20th century.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold territorially exclusive contracts with the
company, produce finished product in cans and bottles from the concentrate in
combination with filtered water and sweeteners. The bottlers then sell, distribute and
merchandise Coca-Cola to retail stores and vending machines. Such bottlers
include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North
America and western Europe. The Coca-Cola Company also sells concentrate for soda
fountains to major restaurants and food servicedistributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke
brand name. The most common of these is Diet Coke, with others including Caffeine-
Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero,Coca-Cola
Vanilla, and special versions with lemon, lime or coffee.
2. Toyata
The Toyota Company is a leader in the car manufacture, assembly and distribution the
world over. A very efficient management style that the company uses has been one of the
reasons for the firms good performance. There are many other salient factors that have
made the company achieve the niche of market leader. The market structure the company
operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due
to the fact that the company is a dominant market player in car exportation. In fact, its
differentiation strategy has made it enjoy an almost monopolistic presence especially in
the developing nations of the world. On the other hand, the market structure can be seenas an oligopoly. Toyota Motor Corporation employed 317,734 people worldwide, and
was the world's largest automobile manufacturer by production.
3. Apple
Apple is an American multinational corporation that designs and markets consumer
electronics, computer software, and personal computers. The company's best-known
http://en.wikipedia.org/wiki/Carbonationhttp://en.wikipedia.org/wiki/Soft_drinkhttp://en.wikipedia.org/wiki/Vending_machinehttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Atlantahttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/Patent_medicinehttp://en.wikipedia.org/wiki/Patent_medicinehttp://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Concentratehttp://en.wikipedia.org/wiki/Coca-Cola_Enterpriseshttp://en.wikipedia.org/wiki/Soda_fountainhttp://en.wikipedia.org/wiki/Soda_fountainhttp://en.wikipedia.org/wiki/Food_servicehttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Caffeine-Free_Coca-Colahttp://en.wikipedia.org/wiki/Caffeine-Free_Coca-Colahttp://en.wikipedia.org/wiki/Coca-Cola_Cherryhttp://en.wikipedia.org/wiki/Coca-Cola_Zerohttp://en.wikipedia.org/wiki/Coca-Cola_Vanillahttp://en.wikipedia.org/wiki/Coca-Cola_Vanillahttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Coca-Cola_Vanillahttp://en.wikipedia.org/wiki/Coca-Cola_Vanillahttp://en.wikipedia.org/wiki/Coca-Cola_Zerohttp://en.wikipedia.org/wiki/Coca-Cola_Cherryhttp://en.wikipedia.org/wiki/Caffeine-Free_Coca-Colahttp://en.wikipedia.org/wiki/Caffeine-Free_Coca-Colahttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Food_servicehttp://en.wikipedia.org/wiki/Soda_fountainhttp://en.wikipedia.org/wiki/Soda_fountainhttp://en.wikipedia.org/wiki/Coca-Cola_Enterpriseshttp://en.wikipedia.org/wiki/Concentratehttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/Patent_medicinehttp://en.wikipedia.org/wiki/Patent_medicinehttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/Atlantahttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Vending_machinehttp://en.wikipedia.org/wiki/Soft_drinkhttp://en.wikipedia.org/wiki/Carbonation -
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hardware products include the Macintoshline of computers, the iPod, the iPhone and
the iPad. Apple software includes the Mac OS X operating system; the iTunes media
browser; the iLife suite of multimedia and creativity software; the iWork suite of
productivity software; Aperture, a professional photography package; Final Cut Studio, a
suite of professional audio and film-industry software products; Logic Studio, a suite of
music production tools; theSafari web browser; and iOS, a mobile operating system. Asof July 2011, the company operates 357 retail stores in ten countries, and an online
store where hardware and software products are sold. As of September 2011, Apple has
recently been the largest publicly traded company in the world by market capitalization,
and the largest technology company in the world by revenue and profit.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3,
1977, the company was previously named Apple Computer, Inc., for its first 30 years,
but removed the word "Computer" on January 9, 2007, to reflect the company's
ongoing expansion into the consumer electronics market in addition to its traditional
focus on personal computers.
As of September 2010, Apple had 46,600 full time
employees and 2,800 temporary full time employees worldwide[3]
and had worldwideannual sales of $65.23 billion.
For reasons as various as its philosophy of comprehensive aesthetic design to
its distinctive advertising campaigns, Apple has established a unique reputation in the
consumer electronics industry. This includes a customer base that is devoted to the
company and its brand, particularly in the United States.Fortunemagazine named
Apple the most admired company in the United States in 2008, and in the world in 2008,
2009, 2010, 2011.
http://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Mac_OS_Xhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/ILifehttp://en.wikipedia.org/wiki/IWorkhttp://en.wikipedia.org/wiki/Aperture_(software)http://en.wikipedia.org/wiki/Final_Cut_Studiohttp://en.wikipedia.org/wiki/Logic_Studiohttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/Apple_Storehttp://en.wikipedia.org/wiki/Apple_Store_(online)http://en.wikipedia.org/wiki/Apple_Store_(online)http://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Apple_Inc.#cite_note-10-K-2http://en.wikipedia.org/wiki/Apple_Inc.#cite_note-10-K-2http://en.wikipedia.org/wiki/Apple_Inc.#cite_note-10-K-2http://en.wikipedia.org/wiki/Apple_Inc._advertisinghttp://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Apple_Inc._advertisinghttp://en.wikipedia.org/wiki/Apple_Inc.#cite_note-10-K-2http://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/Apple_Store_(online)http://en.wikipedia.org/wiki/Apple_Store_(online)http://en.wikipedia.org/wiki/Apple_Storehttp://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/Logic_Studiohttp://en.wikipedia.org/wiki/Final_Cut_Studiohttp://en.wikipedia.org/wiki/Aperture_(software)http://en.wikipedia.org/wiki/IWorkhttp://en.wikipedia.org/wiki/ILifehttp://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Mac_OS_Xhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Macintosh