3 biggest myths about facebook contests

36
Biggest Myths About Facebook Contests 3 Facebook Contest 101

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presented by Chris Bird of Bulbstorm

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Page 1: 3 Biggest Myths about Facebook Contests

Biggest Myths About

Facebook Contests3Facebook Contest 101

Page 2: 3 Biggest Myths about Facebook Contests

Who is Chris Bird and why is he talking to us?

Page 3: 3 Biggest Myths about Facebook Contests

Chris Bird

VP of Client Solutions

Page 4: 3 Biggest Myths about Facebook Contests

why run a contest?

3 myths

i get it – now what?

O V E R V I E W

Page 5: 3 Biggest Myths about Facebook Contests

increase fan count

increase engagement

data capture

crowdsource ideas

W H Y C O N T E S T S ?

Page 6: 3 Biggest Myths about Facebook Contests

W H Y C O N T E S T S ?

your customers are already there!

leverage native functions

Page 7: 3 Biggest Myths about Facebook Contests

“Like”

Share

Buy

Ambassador

a “Like” is the first step to a fan!

I N C R E A S E F A N C O U N T

difficult to market to people unless they’ve already “Liked” your page

Page 8: 3 Biggest Myths about Facebook Contests

Getting a “Like” is not enough“the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.”

SocialMediaExaminer.com on August 2, 2010

Engagement directly linked to financial success (ENGAGEMENTdb.com)+18% vs. -6% growth

I N C R E A S E E N G A G E M E N T

Page 9: 3 Biggest Myths about Facebook Contests

D A T A C A P T U R E

Page 10: 3 Biggest Myths about Facebook Contests

Your fans have ideas – listen to them!

C R O W D S O U R C I N G

Intel gathered more than 5,000 unique ideas for “the phone of tomorrow”

VitaminWater gathered “thousands” of new flavor ideas and took the flavor Connect to market

Page 11: 3 Biggest Myths about Facebook Contests

myths3

Page 12: 3 Biggest Myths about Facebook Contests

YOU NEED A HUGE GRAND PRIZE1

Page 13: 3 Biggest Myths about Facebook Contests

make it relevant: if you’re holding a recipe contest, make the grand prize relative to cooking!

YOU NEED A HUGE GRAND PRIZE1

Page 14: 3 Biggest Myths about Facebook Contests

make it worth their while: the more hoops they have to jump through, the bigger the prize should be.

YOU NEED A HUGE GRAND PRIZE1

Page 15: 3 Biggest Myths about Facebook Contests

remember your audience: think about what THEY want

YOU NEED A HUGE GRAND PRIZE1

Page 16: 3 Biggest Myths about Facebook Contests

everyone wins: avoid the “lottery syndrome”

YOU NEED A HUGE GRAND PRIZE1

Page 17: 3 Biggest Myths about Facebook Contests

YOUR CONTEST WILL GO “VIRAL”

ON ITS OWN2

Page 18: 3 Biggest Myths about Facebook Contests

tell your existing fans: status updates and the little used “send an update to fans” feature are two no-brainers

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

Page 19: 3 Biggest Myths about Facebook Contests

use other marketing channels: think both ON and OFF line like e-newsletters, the brand’s website, POP, print, TV, radio.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

Page 20: 3 Biggest Myths about Facebook Contests

Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

Page 21: 3 Biggest Myths about Facebook Contests

post-contest promotion: this UGC is GOLD! Use it.

YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2

Page 22: 3 Biggest Myths about Facebook Contests

FANS CAN ENTER A CONTEST BY

“LIKING” YOUR PAGE3

Page 23: 3 Biggest Myths about Facebook Contests

3cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places

FANS CAN ENTER A CONTEST BY

“LIKING” YOUR PAGE

Page 24: 3 Biggest Myths about Facebook Contests
Page 25: 3 Biggest Myths about Facebook Contests

asking Fans to “Suggest to Friends” and “Post”

Page 26: 3 Biggest Myths about Facebook Contests
Page 27: 3 Biggest Myths about Facebook Contests

FACEBOOK MAKES CONTESTS A PAIN4

Page 28: 3 Biggest Myths about Facebook Contests

4 FACEBOOK MAKES CONTESTS A PAIN

no longer have to spend $10,000 in Facebook ads and get preapproval of rules

Page 29: 3 Biggest Myths about Facebook Contests

4 FACEBOOK MAKES CONTESTS A PAIN

you still need rules!

Page 30: 3 Biggest Myths about Facebook Contests

define goals

budget accordingly

get creative

I G E T I T . . . N O W W H A T ?

find a partner

Page 31: 3 Biggest Myths about Facebook Contests

three options

1. widget

2. custom built app

3. customizable ‘white label’ app

F I N D A P A R T N E R

Page 32: 3 Biggest Myths about Facebook Contests

simple & quick to setup

price range: $50 - $3,000

North Social, Wildfire, Fan Appz

W I D G E T

provide a very brief interaction

Page 33: 3 Biggest Myths about Facebook Contests

built to spec

price range: $100,000 +

launch time can be months

C U S T O M B U I L T A P P

unproven

Page 34: 3 Biggest Myths about Facebook Contests

customizable yet turnkey

price range: $10,000 +

Bulbstorm, Wildfire, Votigo

C U S T O M I Z A B L E A P P

wide variations of features

Page 35: 3 Biggest Myths about Facebook Contests

bulbstorm.com/blog

facebook.com/promotions_guidelines.php

Basics of Social Media ROIby Olivier Blanchard of Brand

Builder

R E S O U R C E S

Page 36: 3 Biggest Myths about Facebook Contests

Want to learn more?

Chris BirdVP of Client Solutions

[email protected] office

@Chris_BirdLinkedIn.com/in/ChrisABird

www.bulbstorm.com