3 5 minutes of fame
DESCRIPTION
Examples of successful Web 2.0 initiatives from various museumsTRANSCRIPT
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5, 5 Minute Presenations
Nina SimonWayne Lebar
Deb HackathornKevin Von AppenJim Spadaccini
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Nina Simon
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www.ncmls.org and www.ncmls.org/dinosaurs
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Wayne LeBar
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Deb Hackathorn
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COSI Case StudyCEO BLOG
www.chezsez.wordpress.com
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COSI’s use of current social media tools is part of a long-term two-way communication strategy to Build Relationships.
COSI’s Social Media Strategy
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We are transparent
We are real
We are empowering
COSI’s Social Media Strategy
Cultivate significant community
Enhance our brand
Create evangelists
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www.chezsez.wordpress.com•Launched July 2008
•Average 1,014 unique views per month
•Top referrer of all time: http://www.cosi.org/share/
•2nd referrer of all time: Twitter
•Topics •personal •science news •science museum news•@COSI •random thoughts •very little promotion
•Average 2 posts per week
•Unique to market & field
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Blog Feedback
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Blog Feedback via Twitter
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Blog Feedback via Facebook
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Stop thinking about what you can get from social media. And start thinking about what your institution can CONTRIBUTE.
The more VALUE science museums can create for the community, the more value they will create for us.
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Kevin Von Appen
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Jim Spadaccini
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http://www.kqed.org/quest
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Take 5