Research

Harvey-Hyde

Existing Product• There is no location as it is an animated

image with a blended green and yellow background

• The angles of the character skulls are angled differently from one another showing the unpredictable and chaotic nature of the characters within the team

• The colours show the differences between the characters as the colours are different from one another much like their personality

• The colours of the skulls are all the same other than enchantress suggesting her as an outcast, furthered by the fact she turns out to be an antagonist of the story

Existing Product• This Poster is primarily concentrated on Twenty on

pilots in correlation to their song “heathens”• This product has aspects in the direction I would like

to go in as it contains a band that contributes to the soundtrack, and sticks to he theme of cartoon skulls based on the band/music artist

• The Red and Black is a connotation of the bands theme outside of Suicide Squad e.g. album covers and clothing, beyond the black and red of the central image, the background shows a conventional red, yellow, blue and green blend

• The font is also in relation to the chaotic, maniac and unpredictable nature of the suicide squad as the font (though readable) is very loosely formed and sloppy, like graffiti, commonly associated with criminal activity linking with one of the overall themes of the films (Criminals acting as heroes). This link is also hinted at by the division in the centre of the skull showing the contrast between light and dark (Good v Bad), in relation to the conflict the bottom jaw in the image is lighter which represents the good overweighing the bad in both physical and moral conflict.

Existing ProductThis, as a conventional Suicide Squad Poster, shows the same colour scheme as the previous with pink, blue, green, and yellow as well as a similarly placed logo to the previous page and how I will place my logo but the similarities come to an end as it uses the artists of a song from the album and the song they co-created all the artists look successfully intimidating due to their cartoon skull representations, the Logo is the colours dark in contrast to the light and colourful background to stand out and grab people’s attention

• This Song Poster is a mix between the First and the second as it is an abundance of intimidating cartoon skulls representing people, and the fact they are song artists advertising the song and Suicide Squad

• The colours on the characters are different from each other and there is a lot more space between them showing that other than “Sucker for Pain” they are very separate artists and their colours emphasise that they are unique from one another the Individual Text and font beside their name showing their name reinforces this.

• The Audience may want to buy this product as it may appeal in colour and you may like an artist/artists which may encourage you to buy in hopes the song will be good based on their earlier work. People may also want to listen to the song based on the fact it is related to the suicide squad made evident by the art work, logos and fonts, or by the fact they have heard the song before and this poster made them remember it and how much they enjoyed it.

Existing Product• This poster is similar to previous ones as it shows

different artists in a collage fashion and shows a wacky font showing different personality, where some look serious and passionate other people look wild and crazy showing, much like Suicide Squad, shows how different the people are and their contrasted personalities. The Poster also uses the same colours scheme just in a different balance

• The differences on the other hand, show live action song artists, rather than the animated skulls representing the artists, at a variety of angles and positions as appose to the skulls always facing the audience at different angles. The background depicts an audience with a red filter over them, and this is contrasted as all Suicide Squad have a Red/Pink, Green, Blue, Yellow.

• The audience may wish to buy the bands album or the poster as it may be nostalgic or even visually appealing possibly due to the colours or one of the many personalities or good looking males may appeal to people

Research Analysis• What common features do the researched products have? – Colour scheme– Different personalities– Character skulls– Bands– Suicide squad

• What aspects of the research will you include within your on work?– Different personalities conveyed in cartoon skulls– Bands that have contributed the suicide squad

Questionnaire Analysis

Audience research:What Age group do you belong to?

• Observation: the primary age group associated with the survey 15-19• What this says about my audience: most of the audience in the

survey are 15-19• How will your product appeal to this audience: Using conventions

that would appeal to young adults and teens

Audience research:What is your gender?

• Observation: 65.67% Female• What this says about my audience: More females responded to the

survey• How will your product appeal to this audience: more female

character to be more relatable and appealing

Audience research:In which medium(s) have you seen advertising for Suicide Squad? (Music Counts)

• Observation: TV Advertising 47.76% The 2nd most advertised online advertising 20%• What this says about my audience: My audience watches a lot of TV and internet

based advertised• How will your product appeal to this audience: The Image that is my poster can be

used in all mediums except radio so it can be used at the end of a TV ad, or add a print ad online as you scroll through Facebook, or 9GAG etc.

Audience research:Have you seen Suicide Squad? If yes, did you enjoy it?

• Observation: most people have not seen the film (50%) but most that did enjoyed it (43.97%)

• What this says about my audience: The majority of people enjoy suicide squad• How will your product appeal to this audience: My product is based on the

Suicide Squad film so if people enjoy it they will be reminded of the film by my product

Audience research:Favourite Suicide Squad Member/film Character

• Observation: Most of the Audience chose Harley Quinn(43.75%), 2nd is Deadshot (20.31%) 3rd is The Joker (12.50%)

• What this says about my audience: the Female Majority in the survey chose Harley Quinn as their favourite as it appeals to the feminine nature and a natural attraction towards other women

• How will your product appeal to this audience: my product will contain the top 3 favourites to appeal to the audience’s preference

Audience research:Which of these songs have you heard of?

• Observation: Sucker for pain the most with (58.21%), 2nd was you don’t own me (55.22%) 3rd was Bohemian Rhapsody (53.73%) and 4th was Heathens (52.22%)

• What this says about my audience: These are the songs that appeal to my audience • How will your product appeal to this audience: I will include the top 4 Songs and

their artists in my Product depending on their favourites in a later question this then appeals to the audience

Audience research:Do you like the Suicide Squad Character Skulls?

• Observation: Of the people that have seen the Squad Skull the majority like them• What this says about my audience: they enjoy the cartoon version of the

characters and may want to see more of them in the future• How will your product appeal to this audience: they have enjoy the Animated

Suicide Squad Skulls so if my product were to contain them it would gain a positive reaction from my audience.

Audience research:Which your favourite Suicide Squad Song?

• Observation: “Heathens” had the most votes (16) 2nd is “Sucker for Pain” (9) 3rd is “You don’t own me” (5)

• What this says about my audience: The audience favour these songs and may possibly want to see/hear them referenced more often e.g. in my product

• How will your product appeal to this audience: because they like these songs I will reference these songs and their artists in my product

Heathens 16

Sucker For Pain 9

You don’t own me 5Bohemian Rhapsody 4

Interviews

Interview 11. Should the title be high low or central and why?• I believe that the title should be in the middle because it just seems to look better.2. Who of the 3 should take the spotlight in the final poster? Joker, Harley, Deadshot• I think it should be the joker because he’s kind of the face of the suicide squad and is

the most memorable.3. What little details would you be looking for in a Suicide Squad poster?• I would be most likely looking for some small quotes or images that make me laugh.4. Should the Poster be quite busy with little explosions and whacky icons or quite plain

with the title and the character skulls with their names and song titles? Explain• I think it should be a bit of both because the skulls are cool and the whacky icons can

be used for a bit of humour. 5. Should there be a few lyrics on the screen from the chosen songs (“Heathens”, “Sucker

For Pain”, “You Don’t Own Me”)? If “Yes” Please list a few• I would only have lyrics for songs that are the most recognisable and that represent

the violent nature of the suicide squad.

Interview 1

• Observation: My audience like comedic elements shown by the desire of humorous images and quotes

• What this says about my audience: my audience (15-19) like humour and the aesthetics of the Suicide Squad Skulls

• How will your product appeal to this audience: I will include both comedic and aesthetically pleasing elements

Interview 21. Should the title be high, low or central and why?• Central, because it shows order and professionalism and will look like a real poster2. Who of the 3 should take the spotlight in the final poster? Joker, Harley, Deadshot.• Harley Quinn because she is a major character to the plot3. What little details would you be looking for in a Suicide Squad poster?• The colour scheme and the character expression4. Should the Poster be quite busy with little explosions and whacky icons or quite plain with the title and the character skulls with their names and song titles? Explain • Whacky icons and explosions as it shows more detail and suicide squad convention5. Should there be a few lyrics on the screen from the chosen songs (“Heathens”, “Sucker For Pain”, “You Don’t Own Me”)? If “Yes” Please list a few• Yes, I could include “I’ll torture you” “I tried to warn you just to stay away” “Don’t tell

me what to say” “You don’t own me” “All my friends are heathens” “I’m just a sucker for pain” as these are either main lyrics to the songs so they will be easily recognised or lyrics that express the aggression and violence of the Suicide Squad

Interview 2• Observation: The audience prefer a central title, Harley Quinn

as the highlighted character, song lyrics spread out in different areas of the poster as well as small whacky images

• What this says about my audience: The audience want to see an in depth side to the Suicide Squad through small images and quotes and song lyrics representing the characters and their personalities

• How will your product appeal to this audience: I will include song lyrics on the poster and little images like cartoonish guns to relate to characters like Deadshot or a little lightning bolts and laughing faces to represent Joker and Harleys insanity

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range15-19 • Humour, Violence, Conflict

GenderFemale • Femininity, Harley Quinn

PsychographicComics, Tumblr, • Suicide Squad

Social StatusIn a relationship/single

• Hint the conflict between Harleys Feelings towards Joker and Deadshot (Love Triangle)

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss

the strengths and weaknesses of each method – Product Research

• Strength, This was helpful as it helped gather Conventions and material that can be used in my final product such as logos and Character Skulls

• Weakness, there were not enough sources for the “pre 1990s” section

– Questionnaires• Strength, I had 67 responses that helped my project vastly and the answers brought

my ideas to a faster conclusion • Weakness the Survey monkey tools were far different on smartphone than the PC

– Interviews• Strength, the interviews helped fill in the blank spots I missed in the survey and gave me

new ideas to proceed my project • Weakness, some of the data was irrelevant which caused a bit of digging through the

information to find that that is relevant and useful

Research Evaluation– What sort of a response did you get?My main audience were 15-19 Females that like Suicide Squad who like Harley Quinn the most, followed by Deadshot followed by Joker. This audience also favour the “Heathens” followed by “Sucker for Pain” followed by “you don’t own me” finally followed by “Bohemian Rhapsody (Panic! At the Disco)”

– How did you distribute your survey? Give an advantage and a disadvantage• The survey was released via Facebook through direct message and sharing it on my

Facebook wall and over the course of 24 hours I had over 65 responses