2nd year graphics assignment

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THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOUREDPAPER AND VIATHE COURSE TUMBLER SITE

Internally verified by: Marie McGovan

Advertising design studios tender or pitch for all forms of design and printrelated promotional material, from new books to films or stage production. Theywill compete against other design studios by presenting visual ideas to promotethe new material having received a brief as to what is required.

Each design studio will demonstrate the areas of creative strength within their in-house production team, from illustrations and typesetting to graphic art anddesign with other specialist links to print houses and photographers which giving

the graphic studio an all-round skill set to be able to handle the job efficiently. Adate (known as a deadline) is given by the client at which time they will want toundertake a review of the initial ideas submitted by the selected design studios.

Representatives from the studios will return on the agreed date allocated by thepotential new client to present/ pitch their ideas.

The client will decide which of the ideas, presented in visual format or mock, itconsiders portrays the best image for its brand or that will ensure it maximises allmarketing opportunities. When the client selects its preferred design ideas, the

tender is awarded to the selected graphic design studio who will be given thecontract to complete all the design work.

Brief: Create promotional material for anevent

Choice of Promotional Material:

Local magazine

Comic book, Story book

Specialist Magazine (ie music or cars)

Film or theatre promotion

Department project (at North West Kent College)

All the above to include posters and associated advertising material suchas leaflets or flyers.

You are required to design promotional material for one of the subjects listedabove.It could be a comic promoting a new super hero or a childrens book withillustrations that are suitable for the story line or a promotion for a new play orfilm.


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The scope for the subject matter is wide ranging from news in and around yourhome town or village to events that are being planned by one of the departmentsat North West College.

The brief is to promote and enhance your chosen idea to make it visually appealingand attract interest. If you choose to promote a book, comic or magazine, you willbe required to create and design a suitable title. If you are promoting a new film

or theatre event you will create and design the type style along with a leaflet andposter which best represents the production.

Please note:If you are creating promotional material for a NWK College department, a

representative of the college or main lecturer for your chosen design project willattend an initial meeting with you as the junior designers so that you can askquestions and understand the requirements of the brief. This will give you thechance to gain real knowledge and experience on how real time industryrelated design briefs are put together and delivered from both viewpoints; clientand designers.

Presentation skills will be gained by you as the junior designer.This will require an understanding of how to conduct a meeting with potentialclients, for example, the types of questions that should be asked and to listen and

interpret the clients requirements accurately. On completion of the project,you will be required to present your work to a representative relative tothe chosen brief.

Your project is required to cover the areas listed below:

Themed promotional graphic material(ie, banners, posters, advertisements, tickets, information panels etc)

Signage showing the project name

Promotional leaflets

Themed design for the website home page

Title and logo for the North West Kent College art department of your choice(if you select the option of designing for a college department).

Commercial Considerations:

Costing of materials

Printing

Cost of design and artwork creation

Quantities of printed items and storage

Timescale for completion

TASK ONE: Research and begin your creative development

Your first step it to choose a project that you find exciting and where you canconfidently use your skills.


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Consider ways that you will conduct your research and exploration. Thisshould include using the internet, library and magazines and also theliterature and imagery that is given to you by the lecturer.

Look at materials that could be used to create the overall feel to your projectand also give a visual impact. Look at the technology methods.Experiment and explore with different materials, such as foam board andcard, to consider the best form of presentation.

Try to produce imaginative effects using type and images.

Explores typefaces and letterforms in promotional material such asposters and book jackets (covers).

Outline different ways to promote art and design, also revieweffectiveness of the materials used of your own and other designers andillustrators, then lead on to evaluate your own design and print material.

Research and referencing is essential and should include investigationinto other promotional designs relative to your chosen project.

Consider promotional literature from around the world to give diverseappeal, ie, colours, designs and materials and visual effects.

Obtain appropriate information from the lecturer or representative of chosenproject.

Consider types of imagery; paintings, illustrations, pencil drawings,photography etc. collecting examples to place in your sketch book or folderas reference. Using traditional and digital methods create and explore inyour sketch book/folder ideas for logos and possible themes for viewing.

Describe how typeface and letterforms communicate a message, leadingonto being able to describe the correct terminology for typefaces and letterforms

Reviewing of your exploration and experimentation is essential at every

stage of your project. It is also important to record these findings in yoursketchbook or folder.

Unit 6:p1,p2,p3,p4,p5 m1,m2 Unit 41:p1,p2,p3 m1,m2,m3 d1,d2,d3 Unit42: p1,p2,p3,p4,p5 m1Unit46: p1,p2,p3,p4 m1,m2,m3,m4 Unit 48:p1,p2,p3,p4 m1,m2,m3Unit 50:p1,p2,p3 m1 Unit 75:p1,p2,p3,p4 m1,m2


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TASK TWO: Design StageFrom initial pencil sketching and rough layouts this should then lead to moredetailed plans as the ideas develop. . You should agree a design or a theme foryour project choice in which you have considered all your ideas and start to createa style and design image. You should review the list of items that need to beprepared. You will need to consider how to plan out the advertising requirements.Along with your chosen subject matter; leaflet, comic book or childrens book youwill create a title and associated promotional print material such as leaflets,

posters, signage and tickets, where appropriate. This will give you a wider varietyof concepts to show to potential clients and strengthen your ability for the finalpresentation.Unit 6:p1,p2,p3,p4,p5 m1,m2,m3,m4 d1,d2 Unit 7:p1,p2,p3,p4 m1,m2, d1Unit 41:p1,p2,p3 m1,m2,m3 d1,d2,d3 Unit 42: p1,p2,p3,p4,p5 m1,m2,m3


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d1,d2 Unit46: p1,p2,p3,p4 m1,m2,m3,m4 d1,d2,d3 d4Unit 48:p1,p2,p3,p4m1,m2,m3,m4 d1,d2 Unit 50:p1,p2,p3 m1,m2,m3,m4 d1,d2Unit 75:p1,p2,p3,p4 m1,m2,m3,m4 d1,d2,d3,d4

TASK THREE: CostingThe cost of materials should be a consideration to ensure you remain competitive.Cost of materials can be obtained from the internet and you can request printing

quotes from local printers for the various items of printed work that are needed.Unit 6: m1,m2,m3,m4 d1,d2 Unit 7: m1,m2 d1 Unit 41: m1,m2,m3 d1,d2,d3Unit 42: m1,m2,m3 d1,d2 d3 Unit 50: m1,m2,m3 d1,d2

TASK FOUR: Preparing for the PitchAssemble the samples of the printed work into a suitable presentation format andensuring costings are available to present during the meeting. Decide how you aregoing to present your project work, ie, using Power point, and ensure you are fullyprepared.Produce print based media products using appropriate technology and processes.Remember that you are presenting/pitching to representatives related toyour work.Your work must be to a high standard, accompanied by a professional

presentation.Review and evaluate all areas of your work in your sketchbookUnit 6:p1,p2,p3,p4,p5 m1,m2,m3,m4 d1,d2 Unit 7:p1,p2,p3,p4 m1,m2, d1Unit 41:p1,p2,p3 m1,m2,m3 d1,d2,d3 Unit 42: p1,p2,p3,p4,p5 m1,m2,m3d1,d2 Unit46: p1,p2,p3,p4 m1,m2,m3,m4 d1,d2,d3 d4Unit 48:p1,p2,p3,p4m1,m2,m3,m4 d1,d2 Unit 50:p1,p2,p3 m1,m2,m3,m4 d1,d2Unit 75:p1,p2,p3,p4 m1,m2,m3,m4 d1,d2,d3,d4

Participate in a critique sessionPresent your presentation to a representative related to your project or studentsduring a critique session so your ideas and theme can be discussed.

In summary:

Book meetings with college tutor or representative related to your chosenproject

Create a theme for your chosen theme

Design a title and image

Carry out research using literature and imagery from the chosen project Use the internet, library etc to gather wider information

Using traditional and digital methods, create layouts showing ideas

Create artworks for advertisements/signage and obtain costings for materialsand printing

Prepare for presentation to client lecturer and students of chosen project

Assessment Evidence ListA4 or A3 sketchbook Record your ideas using traditional methods anddigital

technology as well as detailing the college staffmeetingswith your own feedback including reviews and

evaluationFinal artwork images Place set of designs and artworks into a suitablefolder.


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Include details of costing and research methods inyour

sketchbook.

PLEASE NOTE:

DIGITAL EVALUATION THROUGH THE SECURE INTERNET TUMBLR INTERACTIVE SYSTEM

Digital Interactivity is becoming an increasingly important part of the graphicsdesign industry and the same can also now be said for other industries as it is avital global communication tool. It is an exciting way of approaching visualopportunities that can be explored which enable us to relay messages simply buteffectively.

From i-phones and computer tablets that give us up-to-date software to producesmall movies and the ability to communicate the written word, to the Appsprogrammes that have really played a significant and effective way ofadvertising, we now have a world of new and imaginative ways to play, explore orcommunicate at low cost.

There is a need to be competitive within the graphic design industry and software,such as Tumblr, has been designed to give you the choice of both traditionalgraphic making and the opportunity to digitally design your artworks.

It is important that your initial ideas and thoughts are placed within yoursketchbook. You can also use the Tumblr digital software to place all your work

into along with your homework and work from the 2 year course. The Tumblrsoftware is a great way to show and promote your work to possible clients andfriends as well as being accessible by your lecturer and fellow students on thecourse.

It is important to both lecturers and students that you enjoy the graphic designcourse and this will give you the best start in your career once you leave college.

PLEASE take note: English and Maths: This project will include functional

skills in English and Maths. Please bear in mind, your industry requires

eloquent use of English and accurate use of figures, to which end, the

continuing development of these skills are firmly embedded inside all your

work.

WEBSITES FOR GAPHIC NOVEL ARTWORKS

Research and reference areas on graphic illustrated artworks and styles mainly

in digital format using illustrator and photoshop. listed below:


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http://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-

stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-

qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl

2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-

artists.com/41/subject/Comic 7C Graphic Novel50 Top Comic Book Artists -

Exceptional Quality - Every Style

www.kja-artists.com

This website has a wide range of traditional artworks created in paint and pen

and ink and also computer

Comic Art Fans :: The Original Comic Art Gallery for Collectors

www.comicartfans.com

This website has a great mix of old and new comic artworks from famous and up

and coming artists

Illustration Art Gallery (IAG)

www.illustrationartgallery.com

This website has original comic strip artworks from the newpaper daily Express

James Bond 007 | Original Strip Cartoon Art John McLusky Daily ...

www.jamesbondcomicart.co.uk/

This is the famous artwork site for French Cowboy Lucky Luke

cartoonshttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-

Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&

w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky

%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo

%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68

q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQ

Original comic art from LUCKY LUKE Issue 56 original comic page 11

www.galerienapoleon.com/planches- originales-et-couvertures-de-lucky-l

The Belgium comic artist and his work

Tintin | The Adventures ofTintin

www.tintin.com

This website is an adult graphic comic website

Viz Artwork
http://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.google.co.uk/aclk?sa=L&ai=CxiD_AZILUqXDLceX0wWfqYHIAf-stLYF_5qS7WSjjouEEAgAEAFQ06G8rvn_____AWC7vq6D0ArIAQGpAiRsYZUQBbo-qgQiT9B_cDOoHf5XH8ehu61PIw5r5Sya27xoStmLUj3loAEkSYAH96HmGw&sig=AOD64_2acl2TUaAS-bhI0VztmIoDhbEkfg&ved=0CC8Q0Qw&adurl=http://www.kja-artists.com/41/subject/Comic%25207C%2520Graphic%2520Novelhttp://www.kja-artists.com/http://www.kja-artists.com/http://www.kja-artists.com/http://www.kja-artists.com/http://www.kja-artists.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.comicartfans.com/http://www.illustrationartgallery.com/http://www.illustrationartgallery.com/http://www.illustrationartgallery.com/http://www.jamesbondcomicart.co.uk/http://www.jamesbondcomicart.co.uk/http://www.jamesbondcomicart.co.uk/http://www.jamesbondcomicart.co.uk/http://www.jamesbondcomicart.co.uk/http://www.jamesbondcomicart.co.uk/http://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQhttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQhttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQhttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQhttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz=58&tbnid=TicufSPBbQYvnM:&tbnh=90&tbnw=84&prev=/search%3Fq%3Dlucky%2Bluke%2Bcomic%2Boriginal%2Bartworks%26tbm%3Disch%26tbo%3Du&zoom=1&q=lucky+luke+comic+original+artworks&usg=__xU7w6JLEamLNouLuExfx68q-NjY=&docid=TYpARVQR-m6isM&sa=X&ei=5aILUoTUA4a00QXHlYDADg&ved=0CFYQ9QEwBQhttp://www.google.co.uk/imgres?imgurl=http://www.actuabd.com/IMG/jpg/Morris-Bob-Dalton.jpg&imgrefurl=http://tvtropes.org/pmwiki/pmwiki.php/Comicbook/LuckyLuke&h=480&w=450&sz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www.vizartwork.co.uk/

This site is the main web site for marvel comics and memorabilia

Marvel.com: The Official Site | Iron Man, Spider-Man, Hulk, X-Men ...

marvel.com/

This is an Indian website where the artworks are varied and colourful

Indian Artwork - Gold Jewelry Paintings and Buddha Statues - Exotic ...

www.exoticindiaart.com/

Manga art is very popular with the younger generation these are a few good

websites to view:

Sketching in Manga Studio EX (Hiyoshi fanart) - YouTube

2:45 2:45

www.youtube.com/watch?v=y3p4bA9I-CI

Jamie Hewlett

www.jamiehewlett.com
http://www.vizartwork.co.uk/http://www.vizartwork.co.uk/http://www.vizartwork.co.uk/http://www.vizartwork.co.uk/http://www.vizartwork.co.uk/http://marvel.com/http://marvel.com/http://marvel.com/http://marvel.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.jamiehewlett.com/http://www.vizartwork.co.uk/http://marvel.com/http://www.exoticindiaart.com/http://www.exoticindiaart.com/http://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.youtube.com/watch?v=y3p4bA9I-CIhttp://www.jamiehewlett.com/


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2nd year graphics assignment

Documents