2nd champions meeting beta version

Launching a Community of Practice for Market Engagement

Second MeetingJanuary 19, 2012

No 1: Accelerat

e our internal learning

cycle

No 2: Make it easier to access and apply lessons

from across CARE

No 3: Improve project and programming impact

No 4: Expand

our professio

nal develop

ment opportunities

Outcomes

What do we want to accomplish?

Agenda

•Review outcomes from last meeting

1

•Present and discuss draft plan for core admin team roles and responsibilities

2

•Agree on admin team membership

3

•Agree on admin team next steps

4

•Present and discuss preliminary CoP activity options

5

Recapping Last Meeting• Great attendance: 17 Participants. 5 COs, 4 CI Lead members, 1 RMU.

Asia, ECA, SA, LAC all represented.

• Opened with a presentation on, “Why a CoP and why now?” Access that here: http://www.slideshare.net/cpennotti

• Gathered input from participants. Brainstormed ideas a bit. • Identified Next Steps including:

– Convene a follow up meeting early in January to keep the momentum going – Identify a core administrative team to be responsible for:

• Outline an activity plan based on priorities voiced by other champions• Define clear roles and responsibilities for themselves and others • Continue to build the CoP infrastructure and support use of various technologies• Facilitate the development of a market engagement learning agenda

– Start to develop a learning agenda / identify champions to lead thematic discussions

Recapping Last Meeting

http://www.slideshare.net/cpennotti



• Currently 266 SEAD subscribers. 24 survey respondents

• Country Office:– Ethiopia, Tanzania, Indonesia, Zambia, Bolivia, Rwanda, Burundi,

Malawi, India

• Regional Office: – ARMU, LACRMU, ECARMU, SARMU

• Lead Member:– CUSA, CIUK, CCanada, CFrance

SEAD Chat Survey Summary

• How often respondents read SEAD Chat– 89% of respondents “always” or “sometimes” read emails from SEAD

Chat (appox 50/50 split)

• Topics of greatest interest for learning: – #1: Market Facilitation / Value Chain Approach – 78%– #2: M&E / Program Impact – 63.2%– #3: Gender & Economic Empowerment – 57.9%

(VSLA, microfinance, etc all below 40%)

• Where respondents already have a web presence:– 86% are members of LinkedIn– 71% are members of Facebook– 56% are members of Twitter

SEAD Chat Survey Summary

• “Always getting actual information, like the one about VSLA in Ghana.”

• “Organize the annual event on Value Chain and BDS where the people from different countries can share and exchange experiences.”

• “If possible, use more than one language in order to facilitate access to several readers even outside of SEAD chat.”

• “Please include more on market linkages.”• “Organizing some ad hoc activities like online discussions or webinars

around specific themes.”• “Increase the market development / livelihoods content.”• “Summarize anything you send with 2-3 lines stating why it is

important and who might be interested.”

SEAD Chat Survey Summary: Recommendations

Agenda


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5

CoP Roles & Responsibilities

Listeners

CoP Members

Technical Champions

Admin Team

Listeners

CARE staff interested in market engagement but not

necessarily working on it and/or not willing to commit

to CoP membership. They engage through SEAD Chat.

CoP Members

CARE staff interested in and working on market

engagement. They bring knowledge to the network

and commit to contribute to collective learning.

CoP Roles & Responsibilities

Listeners

CoP Members

Technical Champions

Admin Team

Technical Champions

CARE staff working on market engagement with particular

expertise and interest in making the CoP a work. They

promote the CoP in their sphere of influence and lead on

some learning areas.

Admin Team

CARE staff with an explicit responsibility for or interset in supporting cross-CARE learning

in this area. They commit to support CoP functional and

administrative tasks.

Some Specifics: Admin Team Proposed Role

Take the lead in organizing CoP activities and supporting the CoP’s overall progress and direction

Proposed Responsibilities Outline a 12-month activity plan based on priorities voiced by champions Facilitate the development of a market engagement learning agenda Engage champions to develop plans for moving the learning agenda forward Continue to build the CoP infrastructure / support use of various technologies Identify and help the CoP to access a range of

Proposed membership: Christian Pennotti (CUSA) Co-Chair Gianluca Nardi (CIUK) Co-Chair Tess Bayombong (CARE C) Tim Bishop (ARMU) Vianney Sauvage or Fabienne Pouyadou (CARE F) 2-3 CO or RMU representatives (need volunteers)

Some Specifics: Technical Champions

Proposed RoleWork as an extension of the Admin team, helping to bring ideas to reality

through personal commitment and engagement of their networks

Proposed ResponsibilitiesServe as ‘early-adopters’ of CoP initiatives to create demonstration effectPromote the CoP among target audience to help engage new members Channel ideas and feedback to the Admin teamSome champions take on leadership around a particular theme or learning

agenda task

Proposed membership: Anyone that is willing and able to take on those roles, starting with

anyone that has attended either of these two meetings.

Some Specifics: CoP MembersProposed Role

Engage in both specific CoP tasks to support the learning agenda and more loosely as a contributor and learner in the network

Proposed ResponsibilitiesIntroduce yourself to the network (Admin team will coordinate how this

happens) Articulate what it is you want to learn and what skills and knowledge you can

bring to the network Commit to spending at least 1 hour per month participating in network

activities Some members will work on specific learning agenda tasks on a voluntary basis.

Proposed membership: Any CARE staff member interested in this topic area who has relevant expertise

and knowledge to bring the network and is willing to accept the responsibilities outlined above.

Agenda


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5

Admin Team Next Steps

Collaborate to draft and commit to12-month activity plan

Share plan with CoP champions via email for comment and finalize

Simultaneously advance on ‘hot’ opportunities to continue to build momentum for the CoP…

(Yup, you’ve got to wait till the next slide to learn what’s hot )

Agenda


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5

Ideas for Getting Started

1. Listen and Learn• Internally from other CoPs, each other and target members• Externally from other CoPs, peer organizations, partners

2. Engage and activate champions• Define actionable priorities• Figure out translation issues• Share responsibility to pursue these

3. Promote CoP among target members • Reach beyond usual suspects. Get field and junior staff engaged• Use concrete opportunities for exchange as ‘hooks’

4. Continue to take an organic approach / follow the energy

#5 Organic Learning Agenda in Action

Food Security Ethiopia - PSNP Plus Bangladesh – Shouhardo Uganda - SCORE

Women’s Empowerment Bangladesh - SDVC GAAP Bolivia - Value Chain / Chuquisaca Mali, TZ, Malawi, India – Pathways Program

BoP Service Models Zambia – Agrodealers Ghana, India - RSP Peru – Technical Assist. Providers

Corporate Partnerships Bangladesh - Walmart Ghana – Cadbury, Kraft, Cargill Sri Lanka – Ethical Tea Partnership

Building blocks of a learning agenda that is

already active within CARE on issues related to

market engagement.

Hot Opportunities Building on the organic learning agenda, a few initiativesemerge that we can use as ‘hooks,’ to start building thenetwork: • Launching the CARE Monitoring and Evaluation Guide for VC

Programs. Christian organizing a bi-weekly series of webinars to introduce this starting in February. Goal is to increase % of CARE staff applying good M&E practices in Market Engagement Programming.

• Defining Common Indicators for Market Engagement across CARE. Gianluca willing to spearhead a task force on this topic. Goal is to build off of current thinking to define a core set of reasonable indicators that we can all track to compare performance and articulate national, regional and global impact.

Hot Opportunities • Pulling together the Next Market Engagement Newsletter. Due to

be released toward the end of Feb, this would be a good opportunity for someone to take up, getting input from across CARE (rather than centrally generating what is covered and so much of the content).

Along side this, we’ll need a process in place to define a CoP learning agenda and address some of the logistics, particularly translation.

Are there other “Hot Opportunities,” people feel should be capitalized on right now?

What are your thoughts, ideas and comments?

2nd champions meeting beta version

Education

committo cop membership

organizing cop activities

admin team membership4

adopters of cop initiatives

admin team proposed

admin teamsome champions

market admin teamengagement

sead chat appox