2dialog - predictive analytics in social business
TRANSCRIPT
PREDICTIVE ANALYTICS IN SOCIAL BUSINESS Theo Reichgelt – 2DiALOG
#SitecoreWinterCamp
Before we begin
• Any questions can be asked via the chat pane in the control panel at the right hand side of your screen.
• Questions will be answered at the end of the webinar
• You’ll receive the sheets presented within 48 hours after the webinar
TODAY’S PRESENTER Theo Reichgelt – Country manager 2DiALOG
Blogger Frankwatching.com & 2DiALOG.nl [email protected]
@theoreichgelt
#SitecoreWinterCamp
SOCIAL BUSINESS STRATEGY & TECHNOLOGY
www.2DiALOG.nl
Agenda
• Introduction • Collect data • Analyse data
• Predict behavior • Summary • Q&A
The online generation
WHAT ARE PREDICTIVE ANALYTICS? The next step in social media
Sample use cases
• Locate consumers with purchase intent • Locate unsatisfied consumers and customers to: – Raise conversion
– Raise brand loyalty
• Create brand ambassadors (“wow” moment) • Empower product development
3 STEPS TOWARDS ACTIONABLE ANALYTICS Collect data, analyze data, predict behavior
STEP 1: COLLECT DATA
How?
• Manual searches on social networks, blogs, consumer websites, review sites, etc.
• Deeper and wider searches with a social listening tool.
Webinar example
• People getting married • Twitter and Instagram search • Analyze data
• Predict behavior • Act
Sample searches
• Search on hashtags #shesaidyes #isaidyes #engaged #married
• Search on phrases “getting married” • Search within a geographic location or
language
• Deepen search for other interests • Search on sentiment
The Query
Unfiltered data
STEP 2: ANALYSE DATA
Data filtered on: Positive sentiment Travel interest
STEP 3: PREDICT BEHAVIOR
Connecting the dots to create actionable analyses
Predict and act, examples
• Travel agent – Social action: engage!
– Website: show targeted information
• Flu epedemic
SUMMARY
Summary
• Large amount of data available • Collect it, analyze it, predict and act • Combine data – Social, website, business systems
• Create “wow” moments and brand ambassadors
MORE INFORMATION? WWW.2DIALOG.NL Follow us: @2DIALOGNL
2DiALOG.nl/blog