2d dynamic content ao community conference
DESCRIPTION
A page of static, unchanging, content can be made more engaging if it can also display dynamic content, such as a totaliser or updated target. Warren Puckett, Director of new media agency Provokateur will look at the types of data that can be used to engage supporters and encourage them to take action. How can this dynamic content be pulled from an Advocacy Online account using our new XML data services? How can this data be rendered on the page using javascript widgets or flash?TRANSCRIPT
Using XML Data Services to better engage your users
Generating Dynamic Content
Warren Puckett
Tuesday, 28 September 2010
Overview
Warren Puckett
• Introduction
• What is an xml data service
• Examples of live data use
• How to access the AO Data service
• How do you use the data
• Questions
Tuesday, 28 September 2010
Introduction
Warren Puckett
Tuesday, 28 September 2010
What is an xml data service?
Warren Puckett
Tuesday, 28 September 2010
Examples
Warren Puckett
Tuesday, 28 September 2010
38 Degrees
Multiple uses of xml data to give a sense of activity and currency
http://www.38degrees.org.uk
Tuesday, 28 September 2010
Channel 16
Aggregate of multiple xml streams into a single counter on a map
http://www.ch16.org/
Tuesday, 28 September 2010
Advocacy OnlineXML Data Service
Warren Puckett
Tuesday, 28 September 2010
I Stand For Children
Two flash based counters which indicate the current number of Candidates and Supporters
http://istandforchildren.com/
Tuesday, 28 September 2010
Macmillan Cancer Research
Constituency and MP Count pulled live from AO data service
http://www.macmillan.org.uk/
Tuesday, 28 September 2010
Housing Crisis
Simple data count in html
http://housingcrisis.org.uk/
Tuesday, 28 September 2010
What do you need?
Warren Puckett
Tuesday, 28 September 2010
1) An Advocacy Online Account
Warren Puckett
Tuesday, 28 September 2010
2) A Public Token
Warren Puckett
Tuesday, 28 September 2010
3) XML Developer’s Guide
Warren Puckett
Tuesday, 28 September 2010
Building the query
Warren Puckett
Tuesday, 28 September 2010
Building the query
Warren Puckett
http://e-activist.com/ea-dataservice/data.service?service=xxxx&campaignId=xxxx&token=xxxx
Tuesday, 28 September 2010
Service
Warren Puckett
http://e-activist.com/ea-dataservice/data.service?service=xxxx&campaignId=xxxx&token=xxxx
Tuesday, 28 September 2010
Token
Warren Puckett
http://e-activist.com/ea-dataservice/data.service?service=xxxx&campaignId=xxxx&token=xxxx
Tuesday, 28 September 2010
Parameter(s)
Warren Puckett
http://e-activist.com/ea-dataservice/data.service?service=xxxx¶meter=xxxx&token=xxxx
Tuesday, 28 September 2010
Demonstration
Warren Puckett
http://e-activist.com/ea-dataservice/data.service?service=EaEmailAOTargetContact&campaignId=4642&token=e96d2864-7d4b-4cef-b5e9-3f30930e6efd
Tuesday, 28 September 2010
Demonstration Data Query (RAW)
Warren Puckett
Tuesday, 28 September 2010
Working with the data
Warren Puckett
Tuesday, 28 September 2010
Visualisation
Warren Puckett
• html via iframe
• Flash widgets
• Javascript widgets
Tuesday, 28 September 2010
Results
Warren Puckett
• Better response rate
• Increased sense of urgency
• More satisfaction
Tuesday, 28 September 2010
Tools
Warren Puckett
Tuesday, 28 September 2010
Yahoo Pipes
Great “mixing board” for unifying and filtering data
http://pipes.yahoo.com
Tuesday, 28 September 2010
Google Visualization Tools
Toolkit that helps make it easy to visualise data in many different ways
http://code.google.com/apis/visualization/
Tuesday, 28 September 2010
Thank you! Any Questions?
?
Tuesday, 28 September 2010