PARTNERSHIP PROPOSAL

The Queensland Tourism Awards

recognise and celebrate outstanding

tourism operators throughout Queensland.

This is your opportunity to be a key partner

in this important industry event.

Queensland Tourism Industry Council

Annual Queensland Tourism Awards

Gala Ceremony

To be held

Friday 11 November 2016

Brisbane Convention & Exhibition Centre

CONTACT:

Gemma Haskings

Queensland Tourism Industry Council

(07) 3236 1445

awards@qtic.com.au

@TheQTIC Queensland Tourism Awards Partnership Proposal | 3

The Queensland Tourism Awards are hosted and

presented by the Queensland Tourism Industry Council

(QTIC), the state’s peak industry body for tourism.

For 31 years, the Queensland Tourism Awards have

recognised the outstanding achievements of the state’s

tourism industry, including individuals, businesses

(industry operators) and events.

The Awards are a submission and inspection based

program and provide the opportunity to publicly

acknowledge and showcase Queensland’s fi nest tourism

operators.

The Awards cover 29 categories ranging from attractions,

events, tour and transport, accommodation, restaurants,

culture, ecotourism, marketing and recognition for

individuals.

The Queensland Tourism Awards aim to:

• Publicly recognise and reward excellence throughout

the Queensland tourism industry

• Support improved planning, development and internal

analysis for tourism businesses

“The annual Queensland Tourism Awards provides the perfect

opportunity for the industry to come together and celebrate collective

success. QAL has enjoyed a nine-year association with the Queensland Tourism Awards as the presenting partner, and we continue to be

inspired by the vast array of tourism businesses throughout the state. We congratulate all winners and entrants

from the past 31 years on their outstanding contributions to

the Queensland tourism industry.”

~ ~ Chris Mills, CEO

Queensland Airports Limited

ABOUT THE AWARDS

@TheQTIC Queensland Tourism Awards Partnership Proposal | 4

• Promote a benchmark for industry best practice

• Reinforce the value and contribution of

Queensland’s $23 billion tourism industry

• Emphasise consumer confi dence and industry

pride for Queensland’s tourism products and

regions

• Encourage the continual raising of standards

among Queensland tourism operators through

accreditation and certifi cation

• Provide an annual platform of celebration for the

industry through networking opportunities for

industry, supporters and sponsors

• Offer an opportunity for successful entrants to

progress to the Australian Tourism Awards and

compete against other states at a national level.

“Sarina Sugar Shed has been entering the Queensland Tourism Awards (QTA) for the past seven years. We were extremely excited and honoured to win 2015 Gold

Award for Excellence in Food Tourism and Gold for Distilleries, Wineries and Breweries. Our volunteers

were also rewarded with a Bronze Award in the Most Outstanding

Contribution by a Volunteer Group.

Winning these awards gave our Council staff, volunteers

and community well deserved recognition and is a great boost as we commence 2016 with new

ideas, high spirits and expectations. Winning these awards has already raised our profi le and signifi cantly increased visitation and we have

been promoting our Award wins in all our marketing.

We commend the Queensland Tourism Awards and encourage tourism industry businesses to

actively participate.”

~ Glenys Mansfi eld, Co-ordinator, Sarina Sugar Shed

The Queensland Tourism Industry Council (QTIC) is the

peak industry body for tourism in Queensland, acting

as “The Voice of Tourism”. QTIC is a private sector,

membership-based organisation representing the

interests of the tourism and hospitality industry across

Queensland.

QTIC has proudly hosted and managed the

Queensland Tourism Awards since 2010.

In addition to coordinating and hosting the QTA Gala

Ceremony, QTIC also coordinates the annual Awards

judging process and is one of the state owners of the

National Tourism Awards.

AWARDS MANAGEMENT

ABOUT THE AWARDS cont.AB

@TheQTIC Queensland Tourism Awards Partnership Proposal | 5

In 2016, entrants in business categories of the

Queensland Tourism Awards are required to be

certifi ed or accredited through a recognised program.

Accreditation benefi ts tourism operators by offering a

competitive advantage, providing industry recognition of

business commitment to quality products and services,

and improved business process and planning.

QTIC, as host of the Queensland Tourism Awards,

is fi rmly committed to continually lifting standards in

the Queensland tourism industry and is proud to be

managing the Australian Tourism Accreditation Program

in Queensland.

All entrants are required to be accredited upon

nomination, with the exception of entrants in the

following categories:

• Major Festivals & Events

• Festivals & Events

• Specialised Tourism Services

• The Richard Power Award for Destination Marketing

• Outstanding Contribution by a Volunteer or Volunteer

Group

• Young Achievers Award

• The Marie Watson-Blake Award for Outstanding

Contribution by and Individual

QTIC provides advice and support to industry operators

to become accredited and certifi ed.

GALA CEREMONY

ACCREDITATION AND CERTIFICATION

The Queensland Tourism Awards Gala Ceremony

is recognised as the largest and most prestigious

event for Queensland’s collective tourism industry.

Each year, the QTA Gala Ceremony brings together

900 guests to celebrate and acknowledge the

outstanding achievements of peers and colleagues.

The Gala Ceremony provides an opportunity to

network with Federal and State Ministers, Board

members from QTIC and Tourism and Events

Queensland, as well as owners, senior managers

and key decision makers from the state’s leading

tourism associations and enterprises.

The 2016 Gala Ceremony will be held on Friday

11 November at the Brisbane Convention &

Exhibition Centre.

Judges in 2015

@TheQTIC Queensland Tourism Awards Partnership Proposal | 6

Entries received in 2015

Guests at 2015 Gala Ceremony

Categories in 2015

18

30

157

843

KEY FACTS ON THE 2015 AWARDS

23BILLION

Value of Queensland

Tourism Industry

241,000Number of Queenslanders directly

and indirectly employed by tourism

theqtic @bindisueirwin is the winner of the young achievers Award at the 2015 Queensland Tourism Awards, category sponsored by @HOSTPLUS. This award recognises an individual, less than 32 years of age, working in the tourism industry and their contribution to the development of a vibrant and professional tourism industry. Congratulations to Bindi and we wish to also commend each of the young industry professionals who were nominated for this category. You are the future of the Queensland Tourism Industry! #QTA15 #TeamCrikey @AustraliaZoolizcantor Congrats @bindisueirwin and you’re doing us proud on #dwts !! xxmirimarcruises Congratulations @bindisueirwin well deserved #QTA2015

theqtic

32 likes

WHAT DOES SOCIAL MEDIA SAY?

@TheQTIC Queensland Tourism Awards Partnership Proposal | 7

Sponsorship with the Queensland Tourism

Awards enables your organisation and brand to

demonstrate its commitment to, and connection

with, Queensland’s $23 billion tourism industry.

In addition, sponsors also show their support of

continued improvement of product quality and

standards within the tourism industry.

Varying levels of sponsorship and an extensive

promotional program deliver wide-spread

exposure for your organisation and brand

across a range of mediums associated with the

Queensland Tourism Awards.

Sponsors and partners of the Queensland

Tourism Awards are offered:

• Opportunities to expand relationships,

collaborate and broaden existing networks

with industry and business leaders;

• Showcase opportunities for your brand,

products and services to targeted and

infl uential audiences;

• Recognition for your organisation and its

support of the continual improvement of

tourism quality in Queensland;

• Brand development and promotional

opportunities within industry networks , and

traditional and digital media;

• Social media exposure through QTIC and QTA

digital channels and partnership engagement;

• Alignment of your business with excellence

through the industry’s leading Awards

Program.

WHY SPONSOR THE AWARDS?

“Hostplus is proud to sponsor the Queensland Tourism Awards. As the industry super fund for Australian hospitality, tourism, recreation and sport we seek every opportunity to support

service providers and our members across their industries.

The Queensland Tourism Awards celebrate the very essence of Australian tourism, recognising

the outstanding contributions and fostering continued growth.”

~ David Elia, Chief Executive Offi cer,HOSTPLUS

@TheQTIC Queensland Tourism Awards Partnership Proposal | 8

The Queensland Tourism Awards partnership program offers fi ve levels of corporate sponsorship.

Sponsors and partners of the Queensland Tourism Awards are provided the following benefi ts:

SPONSOR BENEFITS PLATINUM & NAMINGSPONSOR

GOLDSPONSOR

SILVERSPONSOR

BRONZESPONSOR

CATEGORYSPONSOR

Company logo displayed on Queensland Tourism

Awards website with a direct link to your website

Preferential seating at the Gala Ceremony in the

VIP area at the front of the room

Invitation for two people to attend the

Pre-Awards VIP Sponsor drinks

Company name mentioned during the event

Company logo featured on screen at event

Company logo featured on the looped sponsors

reel, played several times throughout the event

Logo featured in the printed Ceremony Awards Program

Company name featured in Ceremony Awards Program

Sponsors certifi cate to recognise the level and

year of support

Opportunity for ‘on the fl oor’ cross to company

spokesperson at the event (if feasible)

Complimentary tickets to attend the Awards Ceremony 22 10 5 2 2

Number of Awards categories aligned to your company 3 2 1 1 1

Sponsors recognised and featured in relevant content on

QTA & QTIC social media channels (Facebook, Instagram,

Twitter, LinkedIn and YouTube)

Advertisement in the printed Ceremony Awards

Program provided to each guestDouble Page

SpreadFull Page Half Page

TOTAL INVESTMENT$70,000 + GST

$20,000+ GST

$10,000+ GST

$5,000+ GST

$2,000+ GST

In addition to the items listed above, the Platinum sponsor also receive a number of negotiated exclusive benefi ts.

LEVELS OF INVESTMENT

@TheQTIC Queensland Tourism Awards Partnership Proposal | 9

Please note that sponsorship of some award categories have already been assigned to existing sponsors. Categories

marked * are available for sponsorship

CATEGORY NAME CURRENT SPONSOR

1 Major Tourist Attractions QUEENSLAND AIRPORTS LIMITED

2 Tourist Attractions RACQ

3 Major Festivals & Events XXXX

4 Festivals & Events *

5 The Steve Irwin Award for Ecotourism *

6 Cultural Tourism *

7 Aboriginal & Torres Strait Islander Tourism QANTAS

8 Specialised Tourism Services *

9 Visitor Information Services *

10 Business Event Venues *

11 Major Tour & Transport Operators QUEENSLAND AIRPORTS LIMITED

12 Tour & Transport Operators *

13 Adventure Tourism EY

14 The Richard Power Award for Destination Marketing *

15 Tourism Restaurants & Catering Services *

16 Tourism Wineries, Distilleries & Breweries *

17 Caravan and Holiday Parks *

18 Hosted Accomodation

19 Unique Accommodation *

20 Self Contained Accommodation *

21 Standard Accommodation *

22 Deluxe Accommodation *

23 Luxury Accommodation *

24 New Tourism Business QUEENSLAND AIRPORTS LIMITED

25 Excellence in Food Tourism *

26 People’s Choice Award *

27 Young Achievers Award HOSTPLUS

28 Outstanding Contribution by a Volunteer or Volunteer Group *

29 The Marie Watson-Blake Award for Outstanding Contribution by an individual

QANTAS

AWARD CATEGORIES

@TheQTIC Queensland Tourism Awards Partnership Proposal | 10

2015 SPONSORS

PLATINUM SPONSOR AWARDS PARTNER

SILVER SPONSORS

BRONZE SPONSORS

BEVERAGE SPONSOR EVENT PRODUCER

ENTERTAINMENT SPONSOR GOLD SPONSORS

CONTACT:

Gemma Haskings

Queensland Tourism Industry Council

(07) 3236 1445 • awards@qtic.com.au