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Page 1: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Vanuatu Data and Insights

29 July 2016

Page 2: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

TripAdvisor Today

o ve r

128,000+d e s t in a t io n s

e ve r y m in u t e

230u s e r c o n t r i b u t io n s

o ve r

o ve r

6.5M I L L I O N

b u s in e s s e s

l i s t e d

48 D o m a in s in

28 l a n g u a g e s

350 r e v ie w s & o p in io n s

M I L L I O N

103M I L L I O N

m e m b e r s

775,000va c a t io n r e n t a l s

h o t e ls , B & B &

s p e c ia l t y l o d g in g

1,000,000 +

M I L L I O N

r e s t a u r a n t s

655,000a t t r a c t io n s

340MILLION

Unique visitors

a month4

Source: comScore Media Metrix for TripAdvisor Sites, worldwide, February 2016; Source: TripAdvisor log files, Q1 2016

Page 3: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

122,246

115,027

68,682

53,784

40,039

36,116

22,099

18,731

16,090

16,068

15,195

14,845

14,189

14,078

13,941

13,879

12,270

10,916

9,674

9,622

9,478

9,284

9,036

7,806

7,665

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000

TripAdvisor Media Group

TripAdvisor

Booking.com

Ctrip.com International

Qunar

Expedia

Trivago Sites

Hotels.com

Skyscanner Sites

MSN Travel

Sohu Travel

Indian Railways

Agoda

Kayak.com

Airbnb

HomeAway

Elong Sites

Priceline

Ryanair

MakeMyTrip

Despegar Sites

Southwest Airlines Co.

eDreams

Travelocity

Hilton Hotels

TripAdvisor – WorldwideTAMG remains the largest travel player worldwide

TripAdvisor 17% of the Travel Market

TAMG 18% of the Travel Market

Source: comScore April 2016

Note: For comparison purposes data above reflects Desktop only

Page 4: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Awareness

Not planning…

but open to inspiration

Consideration

Starting

the process

Comparison

Short list of

hotels

Booking

Flight -> Hotel

Experience

Actively

on vacation

Advocate

Reviews,

Facebook,

WoM

Week -20+

“Not Yet Ready”

Week -16:

• 5 Destinations

• 0 Hotels

Week -12:

• 3 Destinations

• 6 Hotels

Week -4:

• 1 Destination

• 15 Hotels

Week 0

• Booked

Book Additional

Activities• Restaurants

• Attractions

• Tours, etc.

Already thinking

about next trip!

Travel Journey on TripAdvisor

Page 5: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

TripAdvisor as a source of inspiration and its level of influence

CQ12. Which of the following sources of information do you use to gather ideas and inspiration for your vacations? Please select all that apply.CQ13. To what extent does TripAdvisor influence you when you are gathering ideas and inspiration for your vacations? Please rate on a scale of 1 to 5

where 1 means ‘does not influence me at all’ and 5 means ‘influences me a great deal’.Base: All consumer respondents (50637) / All consumers who cited TripAdvisor as a source of influence (42738) 5

When used as a source of inspiration, TripAdvisor is seen as influential across all countries.

Influence (78%)Inspire (74%)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Au

stra

lia

Can

ada

Ire

lan

d

Un

ited

Kin

gdo

m (

UK

)

Isra

el

Un

ited

Sta

tes

(US)

Bra

zil

Ital

y

Spai

n

Swit

zerl

and

Arg

enti

na

Mex

ico

Po

rtu

gal

Au

stri

a

Fran

ce

Ge

rman

y

Gre

ece

Ind

ia

Jap

an

New

Ze

alan

d

Ru

ssia

Mal

aysi

a

Ind

on

esia

Ch

ina

Turk

ey

Sou

th A

fric

a

Thai

lan

d

Trip

Ad

viso

r

Inspiration

Influence

Page 6: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

TRIPADVISOR TRAVELLERS

Page 7: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

TripAdvisor – AustraliaTAMG and TripAdvisor hold the top two positions in the Australian travel market with

slightly more than 46% of the travel market.

TripAdvisor 46% of the Travel Market

Source: comScore April 2016

4,533

4,344

1,160

1,154

724

719

693

615

586

463

370

312

290

284

270

197

192

182

180

169

138

122

104

103

89

62

51

49

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000

TripAdvisor Media Group

TripAdvisor

Qantas

Booking.com

Jet Star

Expedia

Web Jet

Flight Centre Limited

Virgin Australia

Wotif.com

Hotels Combined

Lonely Planet

Hotels.com

Stayz

Agoda

Air Asia

Viator

Accor

The Emirates Group

Kayak.com

Avis Budget Group

Yahoo Travel

Air New Zealand

Airbnb

InterContinental Hotels Group

Tiger Airways

Starwood Hotels And Resorts

Skyscanner

Page 8: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

615

569

408

374

247

184

143

142

91

91

79

79

61

46

38

33

31

30

29

25

15

12

4

2

0

0

0

0

0

0

0 100 200 300 400 500 600 700

TripAdvisor Media Group

TripAdvisor

Stuff Travel

Air New Zealand

NZ Herald Travel News

Booking.com

Expedia

Jet Star

Web Jet

Air Asia

House of Travel

Flight Centre Limited

Qantas

Hotels.com

AA Travel

Kayak.com

Agoda

Viator

Lonely Planet

Booking Buddy

Hotwire

Virtual Tourist

Cheap Tickets.com

Trivago Sites

Avis Budget Group

Accor

Travel Pod

Yahoo Travel

Hotel Club

La Fourchette

TripAdvisor – New ZealandTAMG and TripAdvisor hold the top two positions in the New Zealand Travel Market

TripAdvisor 30% of the Travel Market

Source: comScore April 2016

Page 9: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

1%

4%

13% 14%

19%

32%

17%

2-17 18-24 25-34 35-44 45-54 50-64 65+

AGE

50% 50%MALE FEMALE

SEX

GEO

AUDIENCE PROFILE (AU)

SOURCE: NIELSEN AUDIENCE REPORT APR 2016 AND INTERNAL DATA

MONTHLY: APR 2016

NSW34%

VIC26%

QLD18%

WA14%

SA5%

ACT2%

TAS1%

NT0.3%

Page 10: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

AUDIENCE PROFILE (AU)MONTHLY: APR 2016

SOURCE: NIELSEN AUDIENCE REPORT APR 2016

1-264%

3-430%

5+6%

Household Size

Age: 2 - 1745%

Age: 2 - 1125%

Age: 12 - 1730%

Page 11: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

60% Of

TripAdvisor users have

a HHI of

$75k +

ANNUAL HOUSEHOLD INCOMEAUD

SOURCE: NIELSEN AUDIENCE REPORT APR 2016

$0 - $199994%

$20,000 -$34,999

6%

$35,000 - $49,9998%

$50,000 - $74,99922%

$75,000 - $99,99919%

$100,000 and over 41%

Page 12: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

ALL ABOUT VANUATU

Page 13: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Vanuatu Content

Getting richer content means moving

the interest to other travellers

o Accommodation (68)

o Things to Do (182)

o Restaurants (108)

o Reviews and Opinions (52,738)

o Forum (4,949)

Page 14: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Popular Destinations in Vanuatu

Page 15: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Vanuatu on Mobile

15

Page 16: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Top Forum Topics – Travellers Talking about Vanuatu

• Best Options for 1 day

• Car Rental

• Which Volcano to visit?

• Honeymoon

• Home Stays

• Family Holiday/ Child Friendly

Page 17: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Recent Forum Post

Page 18: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Bookable Attraction/ Tour Products

Page 19: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Global Interest in Vanuatu Content

o The number of the international sessions viewing Vanuatu content on TripAdvisor has

increased slightly in 2015 vs 2014

o Overall the traffic has increased by 4% YoY 2015 vs 2014.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2013 2014 2015 2016

Page 20: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top 20 Markets Viewing Vanuatu in 2016

o Australia is the largest international market

viewing Vanuatu destination, followed by New

Zealand and The US.

o Countries such as Turkey, Thailand and

Brazil had around 0.5% each of views of

Vanuatu content

*In terms of total TripAdvisor sessions in 2016

Source: TripAdvisor Internal Site Data

5.4%

94.6%

Vanuatu Content: Domestic vs. International

Domestic Users International Users

201655.3%

8.4%

7.3%

2.9%

2.3%

2.1%

2.0%

1.4%

1.4%

1.3%

0.9%

0.9%

0.9%

0.9%

0.8%

0.5%

0.5%

0.5%

0.4%

0.4%

Australia

New Zealand

United States

China

New Caledonia

Spain

United Kingdom

Canada

Germany

France

Russia

The Netherlands

Fiji

Italy

Japan

India

Indonesia

Turkey

Thailand

Brazil

Page 21: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Growth in Vanuatu Destination Views by Market

o Out of the top 20 countries

viewing Vanuatu, Germany,

Canada and Russia showed

strong increased views of

Vanuatu destinations in 2015

versus 2014

*In terms of total TripAdvisor sessions in 2015 versus 2014

Source: TripAdvisor Internal Site Data

-7.6%

-6.8%

+7.7%

-4.3%

+8.7%

-8.2%

+28.5%

+38.5%

+8.0%

+16.1%

+11.4%

+2.2%

+13.9%

-24.3%

-5.6%

-9.8%

-14.6%

-16.8%

+4.7%

+13.6%

Australia

New Zealand

United States

China

United Kingdom

New Caledonia

Canada

Germany

France

Russia

Italy

Japan

Spain

Turkey

India

Indonesia

Brazil

Thailand

The Netherlands

Switzerland

Page 22: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top 10 International Cities Viewing Vanuatu

*In terms of total TripAdvisor sessions in 2015

Source: TripAdvisor Internal Site Data

29.1%

16.8%

10.1%

8.0%

3.3%

1.9%

1.7%

1.1%

0.8%

0.8%

Sydney, Australia

Brisbane, Australia

Melbourne, Australia

Auckland Region, NewZealand

Perth, Australia

Christchurch, NewZealand

Wellington, New Zealand

London, United Kingdom

Hamilton, New Zealand

Hobart, Australia

% Top International Cities in Sessions

-23%

-16%

0%

22%

-15%

-6%

-11%

14%

-18%

-14%

Sydney, Australia

Brisbane, Australia

Melbourne, Australia

Auckland Region, New Zealand

Perth, Australia

Christchurch, New Zealand

Wellington, New Zealand

London, United Kingdom

Hamilton, New Zealand

Hobart, Australia

% Year Over Year Growth in Sessions

Page 23: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top 10 International Cities Clicking To Book UK

*In terms of total TripAdvisor sessions in 2015

Source: TripAdvisor Internal Site Data

32.2%

18.9%

10.7%

9.2%

3.5%

2.5%

2.2%

1.3%

0.9%

0.9%

Sydney, Australia

Brisbane, Australia

Melbourne, Australia

Auckland Region, NewZealand

Perth, Australia

Christchurch, New Zealand

Wellington, New Zealand

Moscow, Russia

Tauranga, New Zealand

Suva, Fiji

% Top International Cities Clicking to Book

-18%

-8%

9%

29%

-10%

11%

-2%

26%

40%

31%

Sydney, Australia

Brisbane, Australia

Melbourne, Australia

Auckland Region, New Zealand

Perth, Australia

Christchurch, New Zealand

Wellington, New Zealand

Moscow, Russia

Tauranga, New Zealand

Suva, Fiji

% Year Over Year Growth in Sessions

Page 24: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Top Countries Viewing Vanuatu on TripAdvisorAll International IPs

Jan

20

13

Feb

201

3M

ar 2

01

3A

pr

20

13M

ay 2

01

3Ju

n 2

01

3Ju

l 201

3A

ug

201

3Se

p 2

013

Oct

20

13N

ov

20

13D

ec 2

01

3Ja

n 2

01

4Fe

b 2

014

Mar

20

14

Ap

r 2

014

May

20

14

Jun

20

14

Jul 2

014

Au

g 20

14

Sep

201

4O

ct 2

014

No

v 2

014

Dec

20

14

Jan

20

15

Feb

201

5M

ar 2

01

5A

pr

20

15M

ay 2

01

5Ju

n 2

01

5Ju

l 201

5A

ug

201

5Se

p 2

015

Oct

20

15N

ov

20

15D

ec 2

01

5Ja

n 2

01

6Fe

b 2

016

Mar

20

16

Ap

r 2

016

May

20

16

Jun

20

16

Int’l Sessions Viewing Vanuatu Content

Australia

Canada

United Kingdom

United States

Germany

China

France

New Zealand

Russia

New Caledonia

Page 25: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Top Cities Viewing Vanuatu on TripAdvisorAll international IPs

Jan2013

Mar2013

May2013

Jul2013

Sep2013

Nov2013

Jan2014

Mar2014

May2014

Jul2014

Sep2014

Nov2014

Jan2015

Mar2015

May2015

Jul2015

Sep2015

Nov2015

Jan2016

Mar2016

May2016

Auckland Region, New Zealand

Melbourne, Australia

Sydney, Australia

Beijing, China

Brisbane, Australia

Perth, Australia

Canberra, Australia

Christchurch, New Zealand

Hamilton, New Zealand

Wellington, New Zealand

Page 26: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Market Share - South Pacific

Source: TripAdvisor Internal Site Data

2013

Rank Countries % share

1 French Polynesia 33%

2 Fiji 25%

3 Mariana Islands 16%

4 Cook Islands 6%

5 Vanuatu 6%

6 New Caledonia 3%

7 Samoa 2%

8 Palau 2%

9 Tonga 1%

10 Papua New Guinea 1%

Others 4%

2014

Rank Countries % share

1 French Polynesia 31%

2 Fiji 25%

3 Mariana Islands 16%

4 Cook Islands 7%

5 Vanuatu 6%

6 New Caledonia 4%

7 Samoa 3%

8 Palau 2%

9 Tonga 1%

10 Papua New Guinea 1%

others 4%

2015

Rank Countries % share

1 French Polynesia 32%

2 Fiji 26%

3 Mariana Islands 15%

4 Cook Islands 6%

5 Vanuatu 5%

6 New Caledonia 4%

7 Samoa 3%

8 Palau 2%

9 Papua New Guinea 1%

10 Tonga 1%

others 4%

2016

Rank Countries % share

1 French Polynesia 33%

2 Fiji 25%

3 Mariana Islands 15%

4 Cook Islands 6%

5 New Caledonia 5%

6 Vanuatu 5%

7 Samoa 3%

8 Palau 2%

9 Papua New Guinea 1%

10 Tonga 1%

others 4%

Page 27: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Vanuatu Market Share - Australia

o Vanuatu currently has 13% of the market share in the South Pacific

o New Caledonia and Cook Islands have gained market share since 2015

Country %

Fiji 54%

Vanuatu 13%

New Caledonia 8%

Cook Islands 8%

French Polynesia 8%

Samoa 4%

Papua New Guinea 2%

Tonga 2%

Grand Total 100%

Page 28: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Vanuatu Market Share – New Zealand

o Vanuatu currently has 6% of the market share in the South Pacific

o Cook Islands and Samoa have gained market share since 2015

Country %

Fiji 37%

Cook Islands 30%

Samoa 11%

French Polynesia 7%

Vanuatu 6%

Tonga 5%

New Caledonia 4%

Grand Total 100%

Page 29: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Top 10 Pacific Islands on TripAdvisorAll international IPs

Jan

201

3

Feb

201

3

Mar

201

3

Ap

r 20

13

May

20

13

Jun

20

13

Jul 2

013

Au

g 20

13

Sep

201

3

Oct

201

3

No

v 20

13

Dec

201

3

Jan

201

4

Feb

201

4

Mar

201

4

Ap

r 20

14

May

20

14

Jun

20

14

Jul 2

014

Au

g 20

14

Sep

201

4

Oct

201

4

No

v 20

14

Dec

201

4

Jan

201

5

Feb

201

5

Mar

201

5

Ap

r 20

15

May

20

15

Jun

20

15

Jul 2

015

Au

g 20

15

Sep

201

5

Oct

201

5

No

v 20

15

Dec

201

5

Jan

201

6

Feb

201

6

Mar

201

6

Ap

r 20

16

May

20

16

Jun

20

16

French Polynesia

Cook Islands

Fiji

Mariana Islands

Tonga

Vanuatu

Palau

Samoa

New Caledonia

Papua New Guinea

Page 30: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top Competitors – Australian Market

Source: TripAdvisor Internal Site Data

o The data below reflects the top 10 Countries and top 10 Cities viewed by AU users who also viewed

Vanuatu

o The country viewed most by AU users who also viewed Vanuatu content was Fiji, followed by New

Caledonia and Indonesia

o Likewise, the international city that was viewed the most by AU users who also viewed Vanuatu was

Noumea, followed by Denarau Island and Sigatoka.

Countries Int’l Cities

28%

12%

9%

8%

6%

6%

4%

3%

3%

2%

Fiji

New Caledonia

Indonesia

Thailand

United States

Cook Islands

French Polynesia

Samoa

New Zealand

Malaysia

7%

3%

3%

3%

3%

2%

2%

2%

2%

2%

Noumea, New Caledonia

Denarau Island, Fiji

Sigatoka, Fiji

Lifou, New Caledonia

Viti Levu, Fiji

Ile Des Pins, New Caledonia

Bali, Indonesia

Bora Bora, French Polynesia

Aitutaki, Cook Islands

Malolo Island, Fiji

Page 31: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top Competitors – New Zealand Market

Source: TripAdvisor Internal Site Data

o The data below reflects the top 10 Countries and top 10 Cities viewed by NZ users who also viewed

Vanuatu

o The country viewed most by NZ users who also viewed Vanuatu content was Fiji, followed by Cook

Islands and Australia.

o Likewise, the international city that was viewed the most by NZ users who also viewed Vanuatu was

Rarotonga, followed by Noumea and Apia.

Countries Int’l Cities

23%

14%

10%

8%

7%

6%

5%

4%

4%

4%

Fiji

Cook Islands

Australia

New Caledonia

Samoa

French Polynesia

United States

Tonga

Indonesia

Thailand

6%

5%

3%

3%

3%

3%

3%

3%

2%

2%

Rarotonga, Cook Islands

Noumea, New Caledonia

Apia, Samoa

Muri, Cook Islands

Viti Levu, Fiji

Upolu, Samoa

Denarau Island, Fiji

Arorangi, Cook Islands

Aitutaki, Cook Islands

Sigatoka, Fiji

Page 32: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top Competitors – US Market

Source: TripAdvisor Internal Site Data

o The data below reflects the top 10 Countries and top 10 Cities viewed by US users who also viewed

Vanuatu

o The country viewed most by US users who also viewed Vanuatu content was The UK, followed by Italy

and France.

o Likewise, the international city that was viewed the most by US users who also viewed Vanuatu was

Bora Bora, followed by Chichen Itza and Aitutaki.

Countries Int’l Cities

12%

9%

7%

5%

5%

4%

4%

4%

3%

2%

United Kingdom

Italy

France

Canada

Spain

Australia

Caribbean

Germany

Greece

Japan

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Bora Bora, French Polynesia

Chichen Itza, Mexico

Aitutaki, Cook Islands

Lalomanu, Samoa

Noumea, New Caledonia

Viti Levu, Fiji

Roca Vecchia, Italy

Puerto Ayora, Ecuador

Nadi, Fiji

Rarotonga, Cook Islands

Page 33: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Source: TripAdvisor internal session data

Where are TripAdvisor travelers looking in Vanuatu?

Port Vila64%

Luganville14%

Espiritu Santo8%

Tanna Island4%

Efate3%

Port Havannah2%

Aneityum Island

3%

Aore Island1%

Mele0%

Mystery Island1%

Page 34: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Travel Planning – Top Markets

Source: comScore Data Services

The below graph demonstrates the travel planning duration by each

market

1

11

21

31

41

51

61

71

81

91

101

111

NZ Traveller

Travel Date

Russian Traveller

US Traveller

34

ChineseTraveller

Australian Traveller

UK Traveller

Canadian Traveller

Page 35: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Average Travel Duration

Source: TripAdvisor Internal Site Data

*Top 10 International IPs35

o The below graph shows the duration of the trip and the number of days in advance

international users book their travel to Vanuatu

10.99

10.25

8.80

8.51

8.36

6.96

6.90

6.61

4.73

4.65

Germany

Russia

United Kingdom

France

Canada

Australia

United States

New Zealand

New Caledonia

China

Travel Duration

Page 36: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top 20 Markets Viewing Vanuatu On Mobile

o Of the top 20 countries, Thailand, China

and Spain have the highest share of

Vanuatu views from either a mobile device

or a tablet

o A full 64% of views of Vanuatu content

from Thailand come from mobile devices,

while 21% of all Vanuatu views on

TripAdvisor from Australia are on a

tablet.

* In terms of total TripAdvisor page views

Mobile Tablet Desktop

64%

63%

50%

45%

44%

38%

34%

41%

38%

40%

32%

36%

30%

23%

31%

27%

28%

17%

22%

11%

7%

3%

9%

13%

11%

16%

19%

12%

12%

7%

13%

9%

14%

21%

11%

15%

13%

19%

12%

16%

29%

35%

40%

42%

45%

46%

47%

47%

50%

53%

55%

56%

56%

56%

59%

59%

60%

64%

65%

73%

Thailand

China

Spain

The Netherlands

Russia

Sweden

United Kingdom

Italy

United States

Japan

Germany

Singapore

Belgium

Australia

Fiji

Canada

Switzerland

New Zealand

France

New Caledonia

Page 37: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

TRIPADVISOR PATH TO PURCHASE - AUSTRALIA

Page 38: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Pocruises.com.auPocruises.com

Booking.comTripadvisor.com.auPocruises.com.auViator.comCruisingexcursions.com

Booking.comToprooms.comHotels.co.ukTripadvisor.com.auQantas.comExpedia.co.ukKayak.co.uk

Singaporeair.comChangiairport.com.sgViewtrip.comRyanair.comWalksofitaly.comTripadvisor.com.auCruisingexcursions.com

Qantas.com.auJetstar.com

Europcar.com.auArguscarhire.comThrifty.co.ukHotelscombined.com.auAmoma.comTripadvisor.com.auAgoda.comPphotels.comJetstar.comHarrishotels.com

Wotif.comZuji.com.auPocruises.comTripadvisor.com.auEuropcar.com.auBooking.comTripadvisor.co.ukArguscarhire.comVisitbritain.comHotelscombined.com.auThisisdurham.comTripadvisor.com.au

“Top Things To Do In Bali”“Trip Advisor”

“Cheap Hotels Bridlington”“Cheap Hotels UK”“North Star Hotel Bridlington”“The Brunswick Hotel Bridlington”“The Mayville Guest House”“Bed Breakfast Bridlington”

“Coronation Street Tour”“Singapore Airlines”“Singapore Airport”“Ryan Air”“Colosseum Tour”

“Thrifty UK”“Eurocar”“Cruise Circle”“Cheap Hotels”“Flight Centre Hollywood Plaza”“Harris Resort”

“P&O.com”“Eurocar”“P&O”“National Holidays”“Alton Towers”“P&O UK”“Argus Car Hire”

A Typical Journey – Flight PurchaseFlight booking - Jetstar.com Purchase in 42 Days

First Activity

Jetstar.com

1st Purchase

“P&O Cruises” visit

Vis

its

Sear

che

s

Day -42 Day -30 Day -21 Post BookingDay -6 Post Booking

Source: comScore Data Services. DMO’s Highlighted in Blue

Booking Day

38

Page 39: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Spiritoftasmania.com.au

Booking.comTripadvisor.com.auSpiritoftasmania.com.au

Spiritoftasmania.com

Booking.comHotelscombined.com.auWotif.comAu.travel.yahoo.comHotelclub.comExpedia.com.auTripadvisor.com.auOrbitz.comVenere.comHotels.com

Qantas.com.auHotels.comVenere.comTripadvisor.com.auHotelscombined.com.auTripadvisor.com.auExpedia.com.auBooking.comTripadvisor.com.au

Wotif.comTripadvisor.com.auBooking.comBig4.com.auTripadvisor.com.au

Booking.comWotif.comTripadvisor.com.auHotelclub.comKalhaven.comDiscoveraustralia.com.auParkroyalhotels.comOrbitz.com

“Clipper Busses”“Australian ClipperBusses”“Cottage”“TT Line”

“TT Line” “Airport Caravan Park”“Accommodation In Mordialloc”

“MTT Bus Timetable”“Downs Motel Caravan Park”“Downs Holiday Park”“Park Motor Inn Serviced Apartments”“Accommodation Parkville”

“Toll Roads”“Motel North Melbourne”“What Toll Pass Do I Need In Melbourne”“Accommodation In Bairnsdale”

“Olde Hotel”“Hard Fort Race”“17 Broadwaters Parade Sandy Bay”“Walker Sandy Bay”

A Typical Journey – OTA PurchaseOTA Booking - Expedia.com.au Purchase in 32 Days

First Activity

Expedia.com.au

1st Purchase

“Spirit of Tasmania” visit

Vis

its

Sear

che

s

Day -32 Day -16 Day -8 Post BookingDay -1 Post Booking

Source: comScore Data Services. DMO’s Highlighted in Blue

Booking Day

39

Page 40: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Journey Summary

Source: comScore Data Services

By Airlines vs. OTAs vs. DMOs1

11

21

31

41

51

61

71

81

91

101

111

121

131

141

151

Airlines: Day 84

OTA’s: Day 84

DMO: Day 134Day 1:

User makes 1st search engine search

or 1st travel website visit

Day 104Day 90

Day 102Day 87

Day 151 Average

TripAdvisor

Visit

= Non-TripAdvisor

Average Purchase Day

OTA’s

Airlines

DMO’s

Average Day

of Purchase

Average Final

TripAdvisor Visit Day

40

Page 41: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

CHINA

Page 42: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Chinese tourists spent $215 billion abroad last year

Source: CNN International, March 2016

Page 43: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Key Facts:

source: Gfk

o ONLY 6% of the Chinese

population holds a passport and

it’s already world’s number one

source market.

o Rapid urbanization changing core

values & travel preferences -

resulting in a preference for

enjoyable, rich experiences.

o Destinations perceived to offer

unique historical and cultural

experiences are biggest winners

Page 44: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Key Facts:

source: Gfk

o Embrace the Chinese Millennials

era, you can only reach them on

their mobiles.

o Double digit FIT growth, 2nd and

3rd tier cities driving opportunities

o Chinese FIT travelers book

earlier, stay Longer. 15% of the

FIT travellers books 60-90 days

ahead in 2015

Page 45: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Chinese Buyers

Source: Juwai.com – Data Q4 2015

Page 46: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Top Destinations vs Top Spends

Page 47: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

The Trip Travellers

Page 48: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

The Trip Travellers

Page 49: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

CLOSING REMARKS

Page 50: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Customer Service: Singapore Customer Service Team9am-4pm SGT1-800-208-779

Jessica QuinlanSenior Sales Executive – Destination [email protected]

Page 51: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2

Questions?

Page 52: 29 July 2016 - Vanuatu · 29 July 2016. TripAdvisor Today over 128,000+ destinations every minute 230 user contributions ... APR 2016 SOURCE: NIELSEN AUDIENCE REPORT APR 2016 1-2