28. JetBlue Airways

• 1. Background:

• As a small and low cost airline, JetBlue has been one of successful small airline companies. Its operating strategy significantly impacted the other airliners.

• Market expects higher offer price due to its past successful story.

2. Questions

• 1) What is IPO procedure?

• 2) What is your estimates for JetBlue’ s IPO price?

• - Dividend models

• - Total company valuation models

• - Multiple approaches

• 3) Do you want to offer high price or low price? Why?

3. Summary or conclusion