28 January 2014, Parliament Portfolio Committee

Netball South Africa Netball South Africa & Way forward& Way forward

“Statistics show that women influence the purchase of, or buy 80% of consumer goods, and are starting new businesses at twice the rate of

their male counterparts – yet they are often an underrated and ignored market!”

Building a FoundationBuilding a Foundation

Building a clear Vision for NetballBuilding a clear Vision for Netball

Grow Develop Win Make Money

Clinics Women National Teams New Competitions structures

Coaching Strategic Alliances High Performance New events and brands

Umpires Relationships Talent ID Media partners

NSA Staff Communication mechanisms

Excellence Sustainability

Role Models / heroes

New Personalities Professional Sponsorships

Exposure of the sport

Administration (full time)

On and off field New income streams

Building towards a Sustainable SeasonBuilding towards a Sustainable Season

Building towards a new dynamic Netball South African season structure – that aims to have over 40 matches live plus various 26 minute magazine show on all aspects of Netball

Brand Jan Feb March April May June July Aug Sep Oct Nov Dec

International Incoming Tours

International Outgoing Tours

Netball Premier League

National Regional Championships

Fast Five Series

National Club Champs

National Youth Weeks, Clinics & Roadshows

Regional & Club matches

Regional Schoolmatches

55 matches , 30 live

Local leagues Local leagues

Local leagues Local leagues

±15 matches, all live + repeats

± 8 matches, live + repeats

Netball South Africa now has a comprehensive season structure that allows for better planning and for potential investors to showcase their brand from grass-roots level through to International.

Building a Clear Commercial StrategyBuilding a Clear Commercial Strategy

Core AreasCore Areas National Teams Amateur Netball

Naming RightsPartners Sponsor 1 Sponsor 2 Sponsor 3

“Official Partners”(3 in total)

2 3 1 3 1 2

“Brand Partners”(4 in total)

“Official Suppliers”(limited by category exclusivity)

P1 P2

P3 P4

P1 P2

P3 P4

P1 P2

P3 P4

Broadcast Partner / Government / Lottery

S1 S2 Etc S1 S2 Etc S1 S2 Etc

Pro Netball

This model allows Netball South Africa to segment its various areas of the sport into 3 distinctive categories: National Teams, Professional Netball and Amateur Netball. Therefore,

creating more commercial opportunities and areas for sponsors to choose from.

2013 Positives2013 Positives

CommercialCommercial• Renewal of the SPAR agreement for a further 4 years.

o Inclusion of the U21 and U19 National Teams into this sponsorshipo 50% Increase from the previous agreement

• Renewal of Tsogo Sun agreemento 30% Increase from previous agreement

• Signing of the SuperSport contracto 5 Year exclusive contract involving funding, marketing and live exposure

of netballo Agreements with foreign broadcasting agencies to showcase our home

Internationals and local competitions

• Signing of the Mitre contracto 7 Year contract involving all NSA ball needs plus financial components

• Signing of the Asics contract o 3 Year contract for National Teams Kit and Footwear

• Pumao 3 Year contract for all NPL Teams

Administration & OperationsAdministration & Operations• Various Tours & Tournaments

o U21 Tri-Nations in Pretoriao U21 World Cup in Glasgowo Senior Team’s African Championshipso Senior Team’s Test Series in Englando Senior Team’s home Tri-Nations in NMBo Senior Team’s upcoming Diamond Challengeo Senior Team’s upcoming Fast Five Series in New Zealando U19 & U21 National Champso SPAR Senior National Champs

• Strengthening of NSA’s position with Africa Netball o Key positions on Africa Netball Executive

• Improvement of NSA resources & partnershipso Appointment of a PR & Media Agencyo Conducting key research report and audit on netballo Running and improvement of our events

• Improvements of office and Communicationso National Road Shows and Meetingso Press releases, websites, data capturing, Executive portfolios

Marketing & PRMarketing & PR• “Everything Netball Show”

o 26 Min show about netball across all age groups and areas

• Live matcheso A total 12 Matches will have been broadcast live this year by SuperSport

(excluding Fast Series)o Highlights, repeats and overseas coverage of our matches and local contento Varsity Cup matches and new event

• Showcasing of the SPAR National Champs Finalo 26 Minute highlights of the final along with various repeats

• Various launches that gained television exposureo POWA Allianceo Various Sponsorship launches (SPAR, SuperSport)

• Senior Team’s Africa Champs awards• Certain players becoming brand ambassadors through some of

our sponsors• Certain players becoming presenters with SuperSport• Constant interaction with the media

Independent Audit on Netball (snippet)Independent Audit on Netball (snippet)Approximately 4,9 million Netball followers can be segmented as follows:

Approximately 1,9 million Adult and Junior Netball players in South Africa can be segmented as follows:

& The Negatives & The Negatives

General ChallengesGeneral Challenges

• Commercialo The ability to launch the NPL this yearo Additional income streams and support from both corporate SA and Governmento Slickness and improvement on running and managing our major events

• Administrationo Lack of key full-time staffing positions within NSA, mainly key positions such as

operations and financeo Still far away from being a fully fledged professionally run Federationo Improvement of planning and being able to stick to stringent budgetso Improvement of communications and PR to stakeholderso Proper Participation Agreements and Tendering processes for hosting major NSA Eventso Lack of core capabilities on LOC’s being able to host major events to the level we all wish

to meet

• National Teamso Lack of additional funding and resourceso Over budgeting as a result of poor planning

Way ForwardWay Forward

Keeping Focused on Our Vision!Keeping Focused on Our Vision!• World Class Federation (Win off the field)

o We have to adopt a more professional style of managing our federation as a business o Increase our full-time staff capabilities but seek the best people to do the jobo Adopt a whole new way of how we do business and present ourselves, going as far a new identity!

• Finances (Make Money)o We have seen over 200 national and international companies and brands this past year. We have to continue

doing so as the market has shown interest and it’s a matter of time until some major deals are concluded. o The above, however, depends largely on how we manage ourselves and our business so as to create a strong

perception that netball is a good alternative investment opportunity.

• National Teams (Win on the field)o Set realistic targets for being consistently in the top 3 rankings in the world, in all age groupso To achieve this we need a consistent season with strong local competitions such as the NPLo Comprehensive season structure to allow for proper planning, 2 to 3 years in advance.o Improve on our High performance programmes, resources and talent identification initiatives o Pitch for 2019 World Cup and use this as a key end result target in achieving all key milestones.

• Grow and Developo Expose Netball as much as we can to the market with the live television platform availableo Ensure our Regions and stakeholders follow the same goals and targets as NSAo Continue with the coaching of coaches and umpires at all levels to ensure the growth and development of

our sporto Build netball heroes and our national team so as to allow for young aspiring players to want to do the same

16

In order to be competitive on In order to be competitive on the field, we need to be even the field, we need to be even

more competitive off it!!more competitive off it!!

Building new exciting Brands Building new exciting Brands

National Regional EventsNational Regional Events

National Youth EventsNational Youth Events

World Cups

World Cups

CWG

CWG

Strategically – NPL Will be Our Strategically – NPL Will be Our Most Important Brand!Most Important Brand!

Creating new heroes for aspirational Creating new heroes for aspirational young girls across the country! young girls across the country!

Vibrant and Sexy – New Age Netball! Vibrant and Sexy – New Age Netball!

Eventing at matches will follow a similar theme, look and feel, especially for live broadcast: Branding, Music, MC and DJ, merchandise, cheer-leaders, crowd interaction, prizes and lucky draws!

Children from local schools will play a big part.

Presented in a whole new way! Presented in a whole new way!

Other Countries are doing it, so why cant we?Other Countries are doing it, so why cant we?

England are Promoting Netball as a Healthy & Beautiful Lifestyle, using their Star Players!

Sharelle McMahon, captain of the Australian netball team

Renae Hallinan, is the face of FIT Health Insurance.

Vibrant Marketing & Unified Messaging!Vibrant Marketing & Unified Messaging!

NPL SummaryNPL Summary

A New BeginningA New Beginning

Out with the Old……Out with the Old……

And in with the New!And in with the New!

Who is holding the key to your

success?

Who is holding the key to your

success?

Don’t ask what netball is doing

for you but rather what you

can for it!

Don’t ask what netball is doing

for you but rather what you

can for it!