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Attachment 1

R16-193

BACKGROUND REPORT

Since 1994, Stafford County and the City of Fredericksburg have leveraged resources to enhance tourism growth in the region. Spotsylvania County became a partner in 1999. In 2005, the three localities entered into a more formal relationship, the Regional Tourism Marketing Program Agreement (Agreement), to set forth shared responsibilities and cooperatively market the region’s tourism products. The purpose of this collaboration is to increase travel-related employment, taxable sales, and related economic benefits in each of the participating localities. As set forth in the proposed Agreement (Attachment 3), the counties of Spotsylvania and Stafford, and the City of Fredericksburg, continue contributing staff, in-kind services, and direct financial support to the comprehensive regional tourism effort. This includes bi-monthly meetings to review progress on implementing the marketing plan for the region, encouraging a more regional focus for the website, as well as any financial decisions needing to be made by the Partnership.

As in past years, the Agreement is for a three-year period. The annual financial contribution, per locality, is $175,000. The three-year commitment allows for the continued development, refinement, and implementation of long-range marketing strategies. The joint marketing effort will continue to be conducted under the “Fredericksburg Timeless” brand while putting an emphasis on the region as a whole.

Another service provided under the Agreement is the Partnership’s contract with Smith Travel. Their contract is valued at $3,250 per year and is paid from the Partnership’s normal budget. Smith Travel provides the jurisdictions with monthly visitation reports and the current report. (See Attachment 4).

Since the most recent Agreement was executed in 2013, “Fredericksburg Timeless” has continued to offer high quality products that enhance the visitor experience. The three localities combine to produce a first-rate visitor’s guide, successful print and electronic advertising, a robust regional website (www.VisitFred.com), regional events, and group tourism offerings. A related service provided under the Agreement is support for social media and blog services. Two copies of recent blogs can be found in Attachment 5.

The Agreement also includes an annual update to tourism and government officials. The last update was done in June of 2015, and the Partnership also recently began preparing a financial overview document. (See Attachment 6).

This joint collaborative effort provides cost-effective marketing outreach, benefits employers, residents, and visitors throughout the region. Staff at each locality fully support proceeding with this successful partnership and both the City Council and Spotsylvania Board of Supervisors have renewed the Agreement recently.

Staff recommends approval of proposed Resolution R16-193, which authorizes the County Administrator to execute the renewal of the Regional Tourism Marketing Program Agreement.

R16-193

PROPOSED

BOARD OF SUPERVISORS COUNTY OF STAFFORD STAFFORD, VIRGINIA

RESOLUTION

At a regular meeting of the Stafford County Board of Supervisors (the Board) held in the Board Chambers, George L. Gordon, Jr., Government Center, Stafford, Virginia, on the 6th day of July, 2016: ---------------------------------------------------------------------------------------------------------- MEMBERS: VOTE: Robert “Bob” Thomas, Jr., Chairman Laura A. Sellers, Vice Chairman Meg Bohmke Jack R. Cavalier Wendy E. Maurer Paul V. Milde, III Gary F. Snellings ---------------------------------------------------------------------------------------------------------- On motion of , seconded by , which carried by a vote of , the following was adopted:

A RESOLUTION TO AUTHORIZE THE COUNTY ADMINISTRATOR TO EXECUTE THE RENEWAL OF THE REGIONAL TOURISM MARKETING AGREEMENT

WHEREAS, Stafford County has participated in the regional tourism partnership since 1994; and WHEREAS, the partnership has enhanced the County’s ability to leverage resources to promote tourism in the region; and WHEREAS, the Stafford County Tourism Fund has supported the annual contribution of $171,000 using lodging tax revenue which must be reinvested in tourism marketing programs under Virginia law; and WHEREAS, these funds and the cooperative marketing efforts of the region’s localities are used to increase travel-related employment, taxable sales, and related economic benefits in each participating locality; and WHEREAS, the Board finds that the partnership promotes the welfare of the County, its citizens, and businesses;

R16-193 Page 2 NOW, THEREFORE, BE IT RESOLVED by the Stafford County Board of Supervisors on this the 6th day of July, 2016, that it be and hereby does authorize the County Administrator to execute the Regional Tourism Marketing Agreement and allocates the already-budgeted and appropriated FY2017 funds in the amount of One Hundred Seventy-five Thousand Dollars ($175,000) of tourism revenue be paid to the Greater Fredericksburg Regional Tourism Partnership for the three-year Agreement, pending approval of annual appropriation of funds. AJR:bhj

Attachment 3

− 1 −

Regional Tourism Marketing Agreement

THIS TOURISM MARKETING AGREEMENT, made and entered into this _________

day of _______________ 2016, by and between THE CITY OF FREDERICKSBURG,

VIRGINIA, a municipal corporation (hereinafter referred to as the “City”); THE COUNTY OF

SPOTSYLVANIA, VIRGINIA, (hereinafter referred to as “Spotsylvania”); and THE COUNTY OF

STAFFORD, VIRGINIA, (hereinafter referred to as “Stafford”), each such County being a political

subdivision of the Commonwealth of Virginia.

The City, Spotsylvania, and Stafford created the Greater Fredericksburg Tourism Partnership

(GFTP) to enhance tourism growth in the City, Spotsylvania, and Stafford. The City, Spotsylvania, and

Stafford hereby agree that this arrangement is to share resources and responsibilities to cooperatively

market the region’s tourism product through this written tourism Marketing Agreement.

The City, Spotsylvania, and Stafford agree to the following:

1. The purpose of the regional tourism marketing program is to increase travel-related

taxable sales in each of the three related participating localities.

2. The goals for this regional tourism marketing program are as follows:

To increase room demand in the region as measured by the information provided by

Smith Travel Research, which conducts polling of corporate hotel franchises to establish

national levels and trends in hotel performance. Smith Travel Research figures are used

Attachment 3

− 2 −

nationally by hotel developers, marketers and administrators because of the accuracy

and standardization of reporting.

To increase the annual hotel and meals tax receipts across the region.

To support and enhance group tour visitation throughout the region.

To monitor investment and measures of success for the region and participating

localities will be developed using industry standards, available tax and lodgings reports,

visitation levels and other measurements to be determined.

To create additional opportunities for the development of multi-day packages for

visitors.

To attract and promote new tourism related amenities throughout the region and

facilitate visitor services to be prepared to promote these new visitor offerings.

To utilize electronic and social media outlets, and the variety of promotional campaigns

available to promote tourism packages and overnight stays.

3. The target market of this regional marketing program consists of leisure travelers

(millennials, families, couples, and empty-nesters), business travelers, and the niche markets of heritage

tourism travel, more particularly, Civil War enthusiasts, golfers, culinary, wine, beer, and spirit travelers,

and shoppers of various types. Each of the traditional and niche market audiences being targeted

through the regional cooperative is located along the Eastern seaboard and possesses a household

income in excess of $80,000 seeking a two- to three-night trip. The regional marketing program also

focuses on group tour audiences seeking multi-day group visits to the area.

4. The City, Spotsylvania, and Stafford will partner together with continual investment and

in-kind services in order to accomplish the stated goals and fulfill the recognized purpose. The City will

serve as the Fiscal Agent for the GFTP. Existing and future Visitor Centers located in the City,

Attachment 3

− 3 −

Spotsylvania, and Stafford will maintain displays, provide regional visitor information, and perform

other necessary functions as needed to promote the regional tourism effort.

5. The City, Spotsylvania, and Stafford agree that the Timeless brand should be exclusively

used in joint marketing projects, travel and trade shows and other marketing efforts including logo wear,

giveaways, booth, activity and event titling, and all other aspects of public presentation of the region.

6. Private sector involvement will be encouraged, pulling representatives from current

tourism-related organizations and local businesses. The Timeless brand would remain as the primary

brand for the region as a whole. Additional strategic targeted marketing campaigns complementary to

the Timeless brand may be developed. Target markets and marketing campaigns will be determined by

the agreement of at least two of the three participating localities. Additional marketing materials may

be developed in conjunction with any new target marketing campaign.

7. Payments, subject to the annual appropriation and availability of funds, will be made in

full on an annual basis by July 31 of each fiscal year. The appropriations made by the City, Spotsylvania,

and Stafford will be made equal. The City, Spotsylvania, and Stafford agree to pay $171,000 each fiscal

year. The Agreement will run consecutively for 3 years. This will allow for the development and

implementation of long-range initiatives.

8. A budget committee shall be convened that consists of a staff representative from each

locality to review financial decisions on behalf of the GFTP.

9. A blog and related social media shall be in place to keep up with current marketing

trends and will be contracted separately at an additional cost to each locality of $4,000 annually.

10. During the term of this Agreement, the GFTP shall be governed by a representative

from each jurisdiction, duly empowered by each locality’s Chief Administrative Officer to act in a

decision-making capacity on behalf of the respective locality. All decisions shall be weighed as beneficial

to each locality and the region based upon the goals set forth in Section #2. If consensus cannot be

Attachment 3

− 4 −

reached, each locality will have one vote to determine the outcome of any decision. The City,

Spotsylvania, and Stafford all confirm their good faith commitment to appropriate the foregoing

contributions to the regional marketing program in future fiscal years within the term of this agreement.

Should any jurisdiction choose to withdraw from the Agreement prematurely, the departing localities

will be responsible for the reimbursement of the cost of changes to marketing materials, including the

regional tourism website, printed materials, promotional materials, and other items depicting locality

names or images, and programs up to $50,000. Localities seeking to re-join the GFTP will pay direct

costs not to exceed $50,000 for revising the regional tourism website, printed materials, promotional

materials, and other items depicting locality names or images, and programs.

11. Each jurisdiction will work together with all contractual vendors to devise, create, and

provide an annual marketing plan for the regional tourism program. The creation of the plan will

include an initial work session to develop goals and specific program tactics, budget and program

responsibilities. This annual regional tourism marketing plan will be available to the regional businesses

and tourism industry.

12. In September, the GFTP will prepare and deliver an annual tourism update and

marketing effectiveness report to members of the tourism industry, the business community, local

media, and various governmental officials.

13. The City, Spotsylvania, and Stafford acknowledge that the execution of the Tourism

Marketing Agreement will cease at the end of Fiscal Year 2019 (June 30, 2019). Should the City,

Spotsylvania, and Stafford seek to continue operating under the terms of this Tourism Marketing

Agreement, or with any changes, beyond Fiscal Year 2019, a new Agreement will be drafted and

presented to each party between the months of January and April, 2019.

Attachment 3

− 5 −

WITNESS the following signatures:

SPOTSYLVANIA COUNTY

BY: ______________________________________________ Printed Name: ______________________________________ Title: ______________________________________________

STAFFORD COUNTY

BY: ______________________________________________ Printed Name: ______________________________________ Title: ______________________________________________

CITY OF FREDERICKSBURG

BY: ______________________________________________ Printed Name: ______________________________________ Title: ______________________________________________

Tab 2 - Multi-Segment Currency: USD - US DollarCity of Fredericksburg

For the month of: April 2016

Percent Change from April 2015 Percent Change from YTD 2015

2016 2015 2016 2015 2016 2015 Occ ADR RevPARRoom Rev

Room Avail

Room Sold 2016 2015 2016 2015 2016 2015 Occ ADR RevPAR

Room Rev

Room Avail

Room Sold Census Sample Census Sample

Fredericksburg City, VA 71.6 68.5 88.29 83.52 63.20 57.24 4.4 5.7 10.4 8.9 -1.4 3.0 59.1 57.4 83.00 79.66 49.05 45.72 3.0 4.2 7.3 5.8 -1.4 1.6 14 10 1377 1194Stafford County, VA 73.4 65.5 75.03 73.01 55.05 47.79 12.1 2.8 15.2 15.2 0.0 12.1 61.2 55.8 72.89 70.61 44.60 39.41 9.6 3.2 13.2 13.2 0.0 9.6 26 24 2202 2104Spotsylvania County, VA 71.7 67.7 76.51 70.63 54.85 47.84 5.8 8.3 14.7 11.6 -2.7 3.0 61.0 59.2 72.37 67.11 44.13 39.75 2.9 7.8 11.0 8.0 -2.7 0.2 19 15 1628 1283Charlottesville, VA 78.8 78.3 134.17 127.11 105.78 99.59 0.6 5.6 6.2 14.7 8.0 8.7 67.2 63.8 113.93 111.61 76.52 71.25 5.2 2.1 7.4 12.9 5.1 10.6 34 29 3719 3396Alexandria, VA 82.3 85.3 148.94 148.54 122.57 126.70 -3.5 0.3 -3.3 -1.3 2.1 -1.5 67.1 66.4 133.60 133.19 89.68 88.41 1.1 0.3 1.4 2.1 0.7 1.8 56 48 8358 7903Frederick/Rockville, MD 74.4 74.5 110.01 109.29 81.84 81.44 -0.2 0.7 0.5 2.5 2.0 1.9 59.6 60.7 102.30 104.49 61.01 63.45 -1.8 -2.1 -3.8 0.2 4.2 2.3 60 56 8089 8000Staunton/Harrisonburg, VA 72.1 66.0 88.66 83.42 63.89 55.05 9.2 6.3 16.1 15.9 -0.2 9.0 57.1 52.2 82.96 79.11 47.35 41.33 9.2 4.9 14.5 14.4 -0.1 9.1 57 42 4344 3689Worcester County, MD 52.7 49.0 100.33 98.90 52.91 48.42 7.7 1.4 9.3 10.5 1.1 8.9 41.2 37.5 92.81 90.06 38.26 33.76 10.0 3.1 13.3 14.3 0.9 10.9 74 28 7753 3910Adams County, PA 61.6 57.9 104.91 100.74 64.60 58.35 6.3 4.1 10.7 10.9 0.2 6.5 43.2 40.6 89.04 86.68 38.44 35.17 6.4 2.7 9.3 9.4 0.1 6.5 31 17 2222 1602Richmond, VA 69.0 65.5 90.69 87.04 62.59 57.03 5.3 4.2 9.8 11.8 1.8 7.3 61.6 59.6 88.77 84.50 54.71 50.32 3.5 5.1 8.7 9.5 0.7 4.2 229 167 22295 18303Baltimore-Columbia-Towson, MD 74.9 71.2 119.09 115.01 89.16 81.88 5.2 3.5 8.9 10.2 1.2 6.5 63.5 62.6 108.24 106.56 68.70 66.73 1.4 1.6 2.9 4.4 1.4 2.8 271 219 33504 31001Anne Arundel County, MD 80.5 77.5 103.96 102.76 83.72 79.63 3.9 1.2 5.1 5.1 -0.0 3.9 68.7 68.2 96.75 96.10 66.51 65.57 0.8 0.7 1.4 1.9 0.4 1.2 81 71 10663 9909Williamsburg, VA 51.8 55.3 116.42 120.04 60.29 66.36 -6.3 -3.0 -9.1 -10.7 -1.7 -7.9 38.1 36.0 112.64 111.53 42.89 40.16 5.8 1.0 6.8 5.0 -1.7 4.0 70 53 8161 7035

A blank row indicates insufficient data. Source 2016 STR, Inc.

Participation

Occ %

Current Month - April 2016 vs April 2015

DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents.

RevPARADROcc %

Year to Date - April 2016 vs April 2015

RoomsRevPAR PropertiesADR

6/20/2016 See Belmont through the eyes of contemporary artists ­ Fredericksburg Virginia

http://www.visitfred.com/blog/see­belmont­through­eyes­of­contemporary­artists 1/2

SEE BELMONT THROUGH THE EYES OF CONTEMPORARY ARTISTS

BLOG   STORIES OF FREDERICKSBURGFri, 2016­01­15 11:41

In 1915, artists Gari and Corinne Melchers traveled from New York to look at aproperty just across the Rappahannock River from Fredericksburg.

They fell in love with the Georgian house and rolling landscape spilling down towardthe river bank, and Belmont became the rural retreat that would inspire and enchantthem for the rest of their lives.

More than 100 years later, Belmont remains a popular destination and subject forartists. A selection of works depicting Belmont from artists from around the regionwill be on display Jan. 23 through April 17 at “Belmont Portrayed,” a juried exhibitionof artwork depicting the Belmont buildings, grounds and gardens.

The show is Belmont’s first­ever exhibition of the work of contemporary artists, andit’s meant to help mark the 40th anniversary of Belmont’s opening to the public as amuseum and educational center.

Corinne Melchers deeded Belmont to the Commonwealth of Virginia after her deathin 1955. Her hope was that it would remain open to the public as a memorial to herhusband’s work and as a park for the public’s enjoyment.

After years of bureaucratic maneuvering and restorations, the estate opened inOctober 1975 (read more about here) and in the following decades, Belmont hasrestored its gardens with the help of the Garden Club of Virginia, restored Melchers’studio and added an exhibition space, added event space for weddings andbusiness events and created a network of trails leading around the property anddown to the river.

6/20/2016 See Belmont through the eyes of contemporary artists ­ Fredericksburg Virginia

http://www.visitfred.com/blog/see­belmont­through­eyes­of­contemporary­artists 2/2

Belmont today can be enjoyed on many levels, from Preschool Palette classes forlittle ones, to hikes around the property to touring the home and galleries.

“With everything we do, in the back of our minds we are asking, ‘Would Corinne andGari like this?’” said Director David Berreth.

Berreth said that part of the purpose of Belmont Portrayed is to connect area artistswith the property, which over the years has been a popular setting for plein airpainting by groups and individuals.

Entries in the show come from artists in Fredericksburg, as well as Richmond,Charlottesville, Fairfax, Keswick, King George and beyond.

“A lot of artists portrayed different views where you wouldn’t know it was Belmontunless it was pointed out to you,” Berreth said. “I’ve been very happy with the qualityof the work.”

The show is included in the price of admission to Belmont, and each visitor will beable to cast a vote for the People’s Choice award, with the top four entries receivingcash prizes.

“I’m looking at this as not only a recognition of the good artwork that’s been done onthe grounds here, but also as a way to open us up to the arts community,” Berrethsaid.

 

6/20/2016 5 places to SUP in the Fredericksburg region ­ Fredericksburg Virginia

http://www.visitfred.com/blog/5­places­to­sup­fredericksburg­region 1/2

5 PLACES TO SUP IN THE FREDERICKSBURG REGION

BLOG   STORIES OF FREDERICKSBURGWed, 2016­04­13 14:03

Photo credit: Tim Snyder/FXBG SUP

Looking for a new way to experience the outdoors this spring and summer? Imaginegliding along the surface of a beautiful waterway, seeing new things and getting anexcellent total­body workout all at the same time.

Standup paddle boarding, or SUP as it’s known, is catching on as a fun way to do allof these things. The Fredericksburg region has a wealth of exceptional waterwaysready­made for exploring via SUP.

Call Me Fred caught up with River Rock Outfitter, which rents SUP boards in bothDowntown Fredericksburg and at Stafford’s Hope Springs Marina, and offers SUPcourses and fitness classes, and Shawn Young, whose FXBG SUP was one of theearliest providers of SUP lessons in the region, to offer ideas on where to take yourSUP board in Fredericksburg, VA.

Young is taking a break from his SUP business this season, but in addition to RiverRock, SUP boards can be rented at the Virginia Outdoor Center on theRappahannock River and Wake Anna Surf & Ski on Lake Anna.  

From a paddleboard, you can look down and see turtles, fish and other wildlife, or upand see bald eagles, the arches of a railroad bridge or a red­tailed hawk. Youngrecalls one trip he led for a business traveler from Honolulu, a devoted SUPenthusiast who didn’t want to miss his regular workout.

Young took him out for a trip on Stafford’s Abel Reservoir.

“This is a guy who paddles over coral reefs looking down through crystal clearturquoise water every day. That’s his normal, and he comes out here and he’s just like, man that was so cool, I’ve never done anything like that before,” Young said. “Ithink in the lakes and rivers here we’ve got something really special.”

Here are 5 places to SUP in the Fredericksburg region. Remember to wear a lifevest, never paddle alone, and consider taking a course like the American CanoeAssociation classes offered through River Rock to make your paddle a safe one.

6/20/2016 5 places to SUP in the Fredericksburg region ­ Fredericksburg Virginia

http://www.visitfred.com/blog/5­places­to­sup­fredericksburg­region 2/2

1.    City Dock Park – Shawn Young says: “You’ll find plenty of parking,decent put­in and take­out, and lots to see in the area. You can goupstream for views of the city from the river, or downstream for a morenatural setting. It’s the best of both worlds. Watch out for fishing linescrossing the boat ramps, as well as shallow water and submerged treestumps that are rare but can be encountered. (There’s a big one right bythe train bridge.) Also check the tide and current before going. Thewebapp that I made works well for that and can be saved right onto anyphone. http://fxbgsup.com/app/.”

2.    Old Mill Park to Little Falls. Shawn Young says: “This is a one­waydownstream trip about 5 miles in distance. You could take out at CityDock Park, which would be considerably shorter at about 1.5 miles.Either way, you will need to have a car or ride waiting at the take­outspot. Watch out for big submerged rocks in the water near Old Mill Park,and for shallow water in places up to City Dock Park. Bring water, asnack, and sun protection if it’s hot weather. Also watch for boat trafficbelow the Route 3 bridge.”

3.    Mott’s Run Reservoir. Shawn Young says: “This is a peaceful placewith lots to explore. There’s a great put­in and take­out area, andrestroom facilities and vending machines on site. It’s a good place topicnic and paddle board for families. You will need to pay a launch fee.”

4.    Abel Reservoir. Shawn Young says: “This is a great place to get outand enjoy the scenery. I have seen a lot of wildlife here, including eagles,hawks, deer, beavers, turtles, fish, wild turkeys, and ospreys. There arealso cliffs along the way, which makes for a nice photo location. The lakeis 2.5 miles long, so a round­trip to the end and back is 5 miles, whichmakes for a good outing. Be careful at the parking lot at dusk and afterdark, as it’s pretty secluded.”

5.    Hope SpringsMarina ­ RiverRock’s April Petersonsays: “The marina islocated on aprotected section ofAquia Creek at themouth ofthe PotomacRiver in StaffordCounty. Stay close tothe marina to practiceyour skills or venture out for a distance tour. This is big water with a lot ofarea to stretch out and explore. You can travel up the creek to enjoy aneco­tour with lily pads, an abundance of wildlife, and beautiful tree­linedshores. Travel down the creek toward the Potomac and receive a morechallenging paddle with choppier water and more flowing currents. Entryand exits are easy on the Marina's sandy beaches.  Rentals andinstruction are available through River Rock Outfitter, May­October, orbring your own gear and simply pay a parking fee.   

Here are some other places to explore: Little Falls Boat Ramp, Lake Mooney(opening in 2016), Crow’s Nest Natural Area Preserve, Hunting Run Reservoir, LakeAnna State Park.

Want more water­based fun? Explore the Potomac River in Stafford County or checkout 5 reasons to fly fish in the Fredericksburg region.

The Fredericksburg Regional Tourism Partnership:

Purpose, Function and Budget

The goal of the Fredericksburg Regional Tourism Partnership is to increase travel-related taxable

sales to our three localities—Stafford, Spotsylvania and Fredericksburg.

Revenue streams from lodging, restaurant, retail, admissions, gasoline sales, personal property, and

real estate taxes benefit each locality and help keep other tax rates low. The partnership seeks to gain more

visitors spending more money; use existing resources for higher benefit; add tourism “product” and

encouraging private sector investment. Joint tourism marketing has proven to be an efficient use of budget

and resources, maximizing benefit from staff, sales, advertising, marketing, interactive media, printing and

postage. Visitors flow freely throughout the region without recognition of jurisdictional lines and a concerted

presentation of resources is widely considered a best practice and used in many other regions.

The tourism partnership had its genesis in the 1980’s when Stafford and Fredericksburg jointly

produced a visitor guide. Spotsylvania joined in production of a visitor guide the following year and the

program has over time expanded to include advertising, advertising response, brochure distribution, public

relations, travel media familiarization trips, group tourism and additional marketing initiatives such as golf

packaging, the Trail to Freedom, Grapes and Grains (which promotes local wineries, breweries and a distillery)

and social media.

Currently Stafford takes leadership in coordinating the golf program and the Grapes and Grains

initiative; Spotsylvania coordinates advertising response and brochure distribution; and Fredericksburg

provides management to the partnership’s contracted advertising agency, the partnership budget and group

sales. Stafford and Fredericksburg both provide assistance to social media programming. The partners confer

with the advertising and public relations agency in regular teleconferences and hold regular planning meetings

to discuss program results and future goals and initiatives.

Each locality disburses $171,000 to the annual FRTP budget for a total of $513,000 in tourism

marketing funds; $363,000 is allocated to consumer marketing; $150,000 is allocated to group tourism

marketing. Expenditures within these categories break out as follows:

Category Consumer Groups/Conventions

Professional Services - (BCF – for account and design services, web maintenance, SEO efforts etc, FPIS and Highway Information Media – for brochure distribution, Frontline Exhibits, Smith Travel Research and independent graphic designers)

$150,000 $30,000

Printing & Binding - (Visitor Guide and Group mailings) $38,000 $1,000 Postage $15,000 $1,000 Advertising (electronic and print media placements) $160,000 $68,000 Convention and Education (conference registrations and travel expenses)

$0.00 $35,600

Visitor Accommodations (hosting tour operators, group leaders, military reunion and meeting planners)

$0.00 $4,000

Dues and Memberships $0.00 $7,000 Promotional Materials $0.00 $3,400 Total $363,000 $150,000