PRESS RELEASE FOR IMMEDIATE RELEASE

27A INTRODUCES NEW MAKEUP BRAND,

INGA, WITH A COLLECTION OF MATTE LIPSTICKS

SINGAPORE, DECEMBER 2016 – Singapore-based makeup and image consultant group, 27A debuts makeup label, INGA, with a capsule collection of lipsticks. Launching first at www.ingacosmetics.com from 1st December onwards, the range carries a spectrum of ten matte lipsticks that are specifically formulated to complement the Asian skin tones and to withstand humidity in tropical climates. Created by established Singaporean makeup artist Marie Soh, the founder was spurred to create her own line of makeup due to the dilemma of finding quality products that are suitable for clients under warm and humid weather conditions. Taking on a catchy and feminine Finnish name that represents beautiful, INGA is conceptualized based on a scheme of elegance and sleekness that follows through from product to packaging. Expertly formulated and screened for the best results through cruelty-free tests, the brand is built on the foundations of quality ingredients, lasting coverage, and day-long comfort.

Debuting as the brand’s first collection of products, the new array of lip sticks promises to deliver just what it was set out for. Designed for optimum coverage across the day for women of all walks of life, the lipsticks boast a matte formula that is moisturizing, easy and smooth on the lips. Priced at SGD29.00, makeup and lip colour lovers can choose from an array of tinted blends from the natural pastel nudes to luscious and darker shades, all with names that mean beautiful across different languages. “As a makeup artist that has been around for five years, I cannot emphasize how much makeup means to me,” says Marie Soh, Founder of 27A and INGA. “Being able to create my own line of products from scratch is a challenging, enlightening but truly enjoyable process. My team and I have worked so hard for this, I am tremendously happy with the results and I cannot wait for the world pucker up their lips with our lipsticks!”, she adds. For more information on each lipstick colour, please kindly refer to the link below: www.ingacosmetics.com To download product images: https://www.dropbox.com/sh/ln9eul34kk6fihg/AACeSz85trDXk3c_LDdKHaE_a/Products?dl=0 To download campaign images: https://www.dropbox.com/sh/ln9eul34kk6fihg/AAB3KsL0uOctugvvmXuyIXICa/Set?dl=0 FOR ENQUIRIES, PLEASE CONTACT 27A AT:

Marie Soh Director +65 9368 4640 Marie@27a.co