And almost 80% of users in a recent survey said they prefer to connect to

brands through Facebook

DEALERSHIP

41% of customers are likely to communicate a bad vehicle or brand experience on social

28% said they saw a post that caused them to add a dealer to their consideration set

Customers are increasingly turning to social media to inform and support their vehicle purchase journey...

Are you part of the conversation?

38% of people intending to purchase a new vehicle will use social media for research

27% of all time spent online is on Facebook and other social networks

Learn more at www.outsell.com/social

76.3% of customers are in�uenced by online reviews

1. Experian Marketing Services, April 16th, 2013. 2. Edison Research and Arbitron, May 29th, 2011. 3. Digital Air Strike and Cars.com, May 16th, 2012. 4-6. Dealer.com, December 11th, 2012. Some images by freepik.com

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