curriculumvitae

peter heath public relations director

personal information

Phone +64-9-4074695

+64-21-456353 (mob)

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

Citizenship Dual British/Zimbabwean

NZ Permanent Residence visa

Associations Member, PRINZ

Member, CIPR (UK)

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personal information

Phone +64-9-4074695

+64-21-456353 (mob)

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

Citizenship Dual British/Zimbabwean

NZ Permanent Residence visa

Associations Member, PRINZ

Member, CIPR (UK)

01

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

skills, strengths, personal qualities Entrepreneurial communication professional operating at a senior level. Driven self-starter motivated by delivery and service excellence. commercial acumen Grew own business from start-up Consistent fee growth: > 20 percent a year for five consecutive years Proven success in new business development and organic account expansion Large public relations consultancy background

relationship management Track record of developing and nurturing enduring senior-level client relationships

award-winning customer liaison and account management ethos retained European clients despite emigration to New Zealand worked with NYSE-listed Sabre Holdings for more than a decade ran a portfolio of six accounts at Countrywide Porter Novelli - with a combined annual fee

income of over GBP1 million – for over two years without loss Strong media relationships resulting from proactivity, personal approach and service mentality Built a team of six consultants to service TextWrite’s growth Managed a team of 10 while at Countrywide Porter Novelli

long-term communication planning and delivery Devises, manages and implements national and multinational communication programmes Has developed and delivered effective communication programmes for a wide range of large

organisations across a wide range of sectors Strong focus on communication ‘beyond the media’ - proven record of using alternative

communication channels to achieve message delivery and perception / behaviour change Award-winning use of measurement and evaluation to help protect business and grow fee income

wide-ranging experience Particular experience in B2B, crisis comms, issue management, internal comms and social media Multinational outlook; builds and motivates multi-cultural, results-oriented teams Good understanding of commercial, technical and political communication challenges in the

agricultural, automotive, environmental, financial, forestry, industrial, manufacturing, medical, mining, pharmaceutical, retail, technology, telecommunications and travel sectors

Accomplished writer at corporate, technical and consumer levels Experienced trainer; media training and presentation and writing training for clients and employees

personal qualities Adaptable, competent and dependable extrovert Straight-forward, ‘no-nonsense’ consulting and managerial style Well-developed interpersonal and communication skills

employment history August ‘09 to date TextWrite Ltd, NZ

Full-service Public Relations Consultancy Managing Director

Re-located business from UK to New Zealand Retained three European clients (proving client relationship, retention

and account management skills) Built (from scratch, and within eight months) a small NZ client base Built a local team and network of suppliers Member of PRINZ working group on evaluation

Simultaneously considering suitable positions elsewhere

May ‘01 to July ’09 TextWrite Ltd, UK

Full-service Public Relations Consultancy Managing Director

Grew from a start-up to a viable business with consistent fee growth of more than 20 percent a year for five consecutive years

Grew client base from one to five in the first 18 months, supported by a team of dedicated freelance consultants

Role involved new business development, team building and management, strategic planning and development, facilities and infrastructural development

Feb ‘96 to May ‘01 Countrywide Porter Novelli, UK Public Relations Consultancy Oct ’98 Senior Consultant Feb ’96 Consultant

Developed and managed B2B, consumer and environmental issues management communication programmes across the manufacturing, retail, travel and technology sectors, and for a government department

Managed a team of 10 Serviced a portfolio of six accounts with combined fee of > £1m annually Client service and liaison Organic and new business growth Financial management and planning Staff development and performance Developed and ran internal training programmes Headed the company’s social committee

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Textwrite Ltd

Apr ‘95 to Feb ‘96 The Communication Group, UK

Public Relations Consultancy

Account Manager

• Client service and liaison

• Programme development and management

• Programme implementation

Nov ‘92 to Apr ‘95 Pielle Consulting, UK

Public Relations Consultancy

Nov ‘93 Account Manager

Apr ‘93 Senior Account Executive

Nov ‘92 Account Executive

• managed a team of three

• client service and liaison

• programme development, implementation and management

June ‘91 to Nov ‘92 Travelling - Australia, New Zealand, South East Asia

Jan ’87 to June ’91 Spectrum, Zimbabwe

Public Relations Consultancy

Jan ‘89 Senior Account Executive

Jan ‘88 Account Executive

Jan ‘87 Trainee

client historyCurrent:

Aon New Zealand Blueprint Partners Carlson Wagonlit Travel

Dow Chemical Company Far North Search and Rescue Marley New Zealand

Northport Pead PR

Previous:

Barclays Bank British Airways Canadian Pulp and Paper Assoc.

Farmers Union (Zim) Doctors.net.uk Dept. of Trade and Industry (UK)

DX ECVM GetThere

Grenada Board of Tourism IMI Norgren InTouch Marketing

JKX Oil and Gas Lucas Aftermarket Sabre Airline Solutions

Sabre Holdings Sabre Travel Network Scotch Whisky Association

Tala PR The Holst Group Travelink

Travelocity Zim Export Promotion Zimbabwe Sun Hotels

education and references

1987 University of Zimbabwe First year of a three-year BA Comms degree at the University of Zimbabwe. Course abandoned due to political disruption

1981-1986 Plumtree School, Zimbabwe

3 x A-Levels (University of Cambridge Examining Board)

“A seasoned and highly creative communication professional with keen intellect and quick wit. He delivers solid results time and time again” – Jennifer Hudson, client

“One of a rare breed who delivers exactly what he says he will. You'd have to travel a long way to find a more consummate communication professional” – Andrew Baud, client

“Peter is a guy you’d always want on your team. He’s passionate about delivering results and will bust a gut to do so. He has a deep understanding of how the media works and what makes a good story and his track record is second to none. He’s a man of integrity, drive and enthusiasm, a communication professional of the highest order.” – Jonathan Hemus, former director, Porter Novelli

“One of the most efficient and effective PR people I know of. He’s either ready with a quote when I call, or will source the right person for me to speak to – usually immediately. But what sets him apart is his proactivity. With him I get more than just a soundbite or ‘a spokesman said’. I get the background, the context and a meaningful quote. Unusual in PR and extremely welcome” – Adam Coulter, journalist

“His passion for his work, his delivery and his respect for the people he works with are qualities I’ve had difficulty finding elsewhere. Peter builds strong relationships wherever he turns” – Sarah Holden, client

“I recommend Peter as a 'thinking' PR man and excellent writer. He really understands how PR works. Use him if you have a need, you won't be disappointed. I enjoyed working with him and rate him. One of the good guys!” – Neil Backwith, former CEO, Porter Novelli

“Energetic, confident and doggedly determined. But mostly absolutely committed and passionate about delivering excellence. He struggles with anything that's just 'OK' and wants to ensure that every bit of work stretches the boundaries to achieve the best results all round” – Michele Wheatley, colleague

“Empathy’s his strength. He makes an effort to understand a client’s business properly and his style, both in the counsel he gives and the material he delivers, is feisty and effective” – Richard Adams, client

“He works hard to get journos the info they need, explains the intricacies where necessary, and will provide an informed steer when official comment is unavailable. Working with Peter is the closest I’ve come to working with an in-house PR team that isn’t actually in-house” – Linda Fox, journalist

“An extraordinary guide” – Dawnne Unger, client

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