250 north canon drive meeting date: subject: core real

SRLY

City of Beverly HillsPlanning Division

455 N. Rexford Drive Beverly Hills, CA 90210TEL. (310) 285-1141 FAX. (310) 858-5966

Architectural Commission Report

Meeting Date:

Project Agent:

Recommendation:

Wednesday, July 18, 2018

250 NORTH CANON DRIVECore Real Estate Group (PLI 820299)Request for approval of business identification signage for Core RealEstate Group. Pursuant to the provisions set forth in the CaliforniaEnvironmental Quality Act (CEQA), the Architectural Commission will alsoconsider adoption of a Categorical Exemption for this project.

Jose Rodriguez — Wesco Signs

Conduct a public hearing to discuss the project details and provide theapplicant with an approval.

REPORT SUMMARYThe applicant is requesting review and approval for business identification signage for CoreReal Estate Group located at 250 North Canon Drive. The project includes the installation ofsignage on the street-facing elevation and the interior building face. The signage consists ofinternally-illuminated halo-lit reverse channel lettering—pin mounted to the façade.

Business Identification Signs

Location I Size Quantity I Illumination

Facade 27.9 SF 1 Halo-Lit

Interior building2.5 SF 1 Non-Illuminatedface

Pursuant to Beverly Hills Municipal Code (BHMC) §10-4-604, the maximum sign area for aground floor business with street frontage is calculated at a ratio of 2 square feet for each onefoot of linear street frontage. Based on a street frontage of approximately 50’-O”, the maximumproposed sign area for this tenant is 100 square feet. In addition, a ground floor business mayhave an additional sign consisting of 5 square feet for each fifty feet of street frontage. As such,the proposed business identification signage on the façade and on the interior building face iswithin the maximum standards set forth in the BHMC.

URBAN DESIGN ANALYSISThe proposal is for halo-illuminated wall signage with individual channel letters for this officeuser on North Canon Drive. The signage proposed is appropriately scaled, well integrated with

Attachment(s):A. Detailed Design Description and Materials (Applicant Prepared)B. Project Design PlansC. DRAFT Approval Resolution

Report Author and contact Information:Fernando Solis, Associate Planner

(310) 285-1107fsolisbeverIyhills.org

Subject:

NORTH CANON DRIVE

Material

Painted Aluminum

Painted Aluminum

TOTAL SIGN AREA: 27.9 SF (1 SIGN) + 2.5 SF

Architectural Commission Report250 North Canon Drive (Core Real Estate Group)

July 18, 2018

the building facades, and responds aesthetically to the building and requirements for companybranding. Final details and specifications shall be provided to ensure that all conduits andtransformers are concealed appropriately and not visible from the public right-of-way.

ZONING CODE COMPLIANCEApplications for architectural review are preliminarily evaluated for compliance with the zoningcode. Applicants are encouraged and have the option of requesting a comprehensive reviewseparate and apart from this application. Formal compliance review will occur when a buildingpermit application is filed (plan check). The applicant has been advised that changes duringplan check may require revisions and subsequent approval from the Architectural Commissionor staff, as appropriate.

ENVIRONMENTAL ASSESSMENTThe subject project is exempt from the California Environmental Quality Act (CEQA — PublicResources Code §21000 — 21178), pursuant to Section 15061(b)(3) of the State CEQAGuidelines in that the project includes the review of building design, colors and materials to thefaçade of the building, front yard landscaping or minor low-scaled accessory structures, such asfences or walls. It can be seen with certainty that there is no possibility that the subject activitycould result in a significant effect on the environment. The project has also been reviewed andfound not be a historic resource. The existing improvements to be demolished or altered werenot designed by an architect or builder identified on the City’s Master Architect list and the siteand improvements are not listed on the City’s historic resource inventory

PUBLIC OUTREACH AND NOTIFICATIONPublic outreach and notification were not required for this project.

Required ActualType of Notice Required Period Actual PeriodDate Date

Newspaper Notice n/a n/a n/a n/a

Mailed Notice n/a n/a n/a n/a

Property Posting n/a n/a n/a n/a

Agenda Posting 72 Hours 6 Days 7/15/2018 7/12/2018

Website 72 Hours 6 Days 7/15/2018 7/12/2018

C


July 18, 2018

Attachment ADetailed Design Description

and Materials (applicant prepared)

C

City of Beverly Hills — Architectural Review Application of 12

A Indicate in the chart below all applicable signage details:

Type of Sign Quantity Dimensions Square Ft Maximum Area Permitted by Code

B List the specific materials and finishes for all of the architectural features proposed in the project(List N/A, not applicable, for features that do not apply.):

FACADE (List all material for all portions visible from the street)Material:

Texture/Finish:

Color / Transparency:

WINDOWS/DOORS (Include frame, trim, glass, metal, etc.)Material:

Texture /Finish:


ROOFMaterial:

Texture/Finish:


COLUMNSMaterial:

Texture/Finish:


BALCONIES & RAILINGSMaterial:

Texture/Finish:

Color! Transparency:

OUTDOOR DINING ELEMENTS (List all material for all outdoor dining elements.)Material:

Texture /Finish:


LA

SECTION 3— PROJECT DETAILS AND MATERIALS fcontinues on next page)

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SECTION 3 — PROJECT DETAILS AND MATERIALS (continued from previous page)AWNINGS, CANOPIES

Materiat:

Texture/Finish:


DOWNSPOUTS / GUTTERSMaterial:

Texture/Finish:


BUSINESS ID SIGN(S)Material:

Texture/Finish:


BUILDING ID SIGN(S)Material:

Texture/Finish:


EXTERIOR LIGHTINGMaterial:

Texture /Finish:


PAVED SURFACESMaterial:

Texture /Finish:


Texture /Finish:


C

o CL6rL- iOjj/Ti’- E1’%Ju Ii

FREESTANDING WALLS AND FENCESMaterial:

Texture /Finish:

Color/ Transparency:

OTHER DESIGN ELEMENTSMaterial:

Describe the proposed landscape theme, if applicable. Explain how the proposed landscapingcomplements the proposed style of architecture:

_______________

_________


SECTION 4— DESIGN ANALYSIS AND FINDINGS (for Commission level applications only)A Clearly identify how your project adheres to each of the required findings of the Architectural

Review Commission:

1. Describe how the proposed building or structure is in conformity with good taste and gooddesign and, in general, contributes to the image of Beverly Hills as a place of beauty,spaciousness, balance, taste, fitness, broad vistas and high quality.

____________

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2. Describe how the proposed building or structure indicates the manner in which the structure isreasonably protected against external and internal noise, vibrations, and other factors whichmay tend to make the environment less desirable.

_____________

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3. Describe how the proposed building or structure is not, in its exterior design and appearance,of inferior quality such as to cause the nature of the local environment to materiallydepreciate in appearance and value.

_________

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4. Describe how the proposed building or structure is in harmony with the proposeddevelopments on land in the general area, with the general plan for Beverly Hills, and with anyprecise plans adopted pursuant to the general plan.

_______________________

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__________________

5. Describe how the proposed development is in conformity with the standards of the municipalcode and other applicable laws insofar as the location and appearance of the buildings andstructures are involved.

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July 18, 2018

Attachment BProject Design Plans

COREREAL ESTATE GROUP

250 N. Canon Dr.Beverly Hills, CA 90210

FM -85

sy.: 07-02-18

Set parses: Abdtt0t

Ceor*’.Nrr Jon, H

oetgn.r F4AOHM.

AsNotod

WESCO SIGNSaccepts no esfxit bibty fortypograpblcat errors. opnIiot

mistakes or recorrecirrfttmmalion no airy prtoc.t

crestmrtfett to print orprodscboo

Its tOe Client respooniblily toproofread and approoe aft Hoofcopy before the production of

ariwinir.

cUST0MERAPPR0VAL

EXISTING CONDITION:SIGNAGE TO BE REMOVED

NOTE:FIELD VERIFY ALL DIMENSIONS PRIOR TO MANUFACTURING.

50’-O Bldg . Frontage

2130 19”

WIle 0S I 33 N S •

2413 Ask,, ShesIninems, CA 95555

310 715.2152/319,76L4012FOe 315.5359545

54) CD

+1 CDE’3

Lu.’

COlE REAL ESTATE GROUP IaLU

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0

Co+1

f! tf

I.

Scale:3/76” =1-0”Front Elevation: Internally-Illuminated Halo-Lit Reverse Channel Logo & Letters

C—--

I

namars,. Oar

LANDLORD APPROVAL

PROPERTY OF:

CONCEPTUAL DRAWING ONLYDimersorsamappmnoroteA

sermon, scant lcd rordibers.Colors senor car as clos, as

pdrtirg oil elton: afaays teflonwritten spoufloatiors

ALL RIGHT RESERVEDThis design ha, boRn smsbd feryou Ic norr,ntdn with a prptsrf

briog Veered In, you. It may rotbe shoor to anyone outside tour

o,garlaatdrardooyrotbsmptndrwsd nary enarrelelthout

poor serosni,

Daroyrqpflasbse 17ff 43

tNooRO,aorNs,,54r DSST

SO,s.4i 01 of: 08ThIS DRAWING IS FOR CONCEPTION PURPOSES ONLY. 000 TO CONSTRUCTION CONSTRAINTS SIZES AND OR LATOLIs fDA’ CHANGE SLiGHTLY.

Qty: One (7)Sign Area: 27.87 Sq. Ft.

P088: 3lI.5555391714.78576003IO796.2062/312768 4012



FM -R5

,, 87.02-f 8

Ab&’31

AnNe.

RU.

.AsNoted

WESCO SIGNS0010 0000pOflVtV.LyfOt

IyPnqlapflletl000, spe11w,q

miotakesoonior,e.lnfoao’ionypr<.nt1

co,nntIIetI 10 Pont Otproduchon

Its the Client’ responoibbly toproofread and approue alt finalcopy bat,ne the prod0000n of

artwork.

CUSTOMER API’ROVAL

S88!SE 869

LANDLORD APPROVAL

21-3”

CORE REAL ESTATEInternally-Illuminated Halo-Lit Reverse Channel Loo & Letters OPi: One (1)

UI! SC 0SIGN S

GROUP

Blockingas Needed

Scale: 1/2” = 1’ - 0” Sign Area: 27.87 Sq. Ft.

FLAT CUT OUT LOGO SPECIFICATIONSLogo: .080” Thick, Routed Aluminum, Paint Face & Edges to Match PMS 1 235C Yellow or

Match Client Color Specs.Installation: Flush-Mount to Wall (Behind Letters) with Appropriate Mechanical Attachment.

REVERSE CHANNEL LETTER SPECIFICATIONSg): .3/16” Clear PolyCarbonate.Faces: .080” Thick, Aluminum, Paint Black (Satin Finish).Returns: 3” Deep, Aluminum, Paint Black (Satin Finish).Illumination: LED, White with Remote Power Supplies.Installation: Pin-Mount with 1 ½” Spacers to Wall with

Appropriate Mechanical Attachment.

**MOUNTING METHOD:lUse appropriate method following wall inspection)

Toggle bolts wI hollow core- plywood backingExpansion lag bolts & shields WI solid concreteThru boll - all thread fasteners WI wood blocking

AaaoclscaLcDseorfeTSTS BELL dOtS,WPNORDME MASNEDPS EEC 640-4.

SLTOBES.ECI9CAaYSflOINPGPER N.E.C. 250

GNS01569NE 5096992 PG NED 250-60, -82-54-55

AS PG N.E.C. 25040 &NEC 000-7

Building Fascia

.063 Aluminum Returns

—-— Aluminum Face11= Satin Finish Paint

.080” FCOAluminum Logo

3/16” ClearPolycarbonate Back

Power SupplyHousing

Electronic PowerSupply Ifk

/fj Listed Disconnect

Switch

Output 1 2V dcPrimary ElectricalSource

Flexible Conduit1/2” Minimum

LEDituminafon

1/2” Spacers

I. ® 1tST[D

Section Detail:Halo-Illuminated Reverse Channel Letters & FCO Logo

Not to Scale

PROPERTY OF:

CONCEPTUAL DRAWING ONLYOt,rt,SAPS 200 appt000natS 9,r6y dtSn5B duN to OS07w000r

0,66601 field oondltle,sCdo,ssl,eao 88 6550059

plA0 oil aOoe. aheays folios0011:0576507060005

ALL RIGHT RESERVED.This dssigr has bssn 5056107 tooyou V ASn,setino cOO a pofsot

halog planned Enyoo. bay no,ha sheen IS anyone 051509 yoon

organloatAn, and Say nob ho,BPlOdSOed itt alty earnS, eASel

Oet40N0arNen 17x143

W0,00,00007lbSi 00900

5000: 25 sI: 08

__________________

This DRAWING IS EON CONCEPTION PURPOSES ONlY. ouo TO CONSTRUCTION CONSTRAINTS, 51355 AND OR LAYOUTS MAY CHANGE SLIGHTLY.

NOTE:FIELD VERIFY ALL DIMENSIONS PRIOR TO MANUFACTURING.

29.89”

W.ETC 0SIGNS

13.20”

IWllE_._ Non-Illuminated ECU Logo & Letters

0

13”

REALESTATEGROUP ....

thy: One (7)

1FIRF REALESTATEGROUP

ScaIe:71/2” =7,-U’,

Is,I—

Sign Area: 2.49 Sq.Ft.

SPECIFICATIONSLogo & Letters: 3/8” Thick, FCO Acrylic,

Paint Logo Face & Edges to Match PMS 1 235C or Client Color Specs.Paint Letter Face & Edges Satin Black.

Installation: Pin-Mount Flushed to Wall with Appropriate Mechanical Attachment.

15’

HLON&HyLAr

2413A,RA*, 11001. T.oooo, CA 01505Phoo. 310.50055301 764.705 7640

0Io.764,2002/01o.76L 4012too 310.5041545



FM .R5

O7O218

S&ooposo,,: Ab&1,h

Css,064040r. loseR

D64Ign., FoNooM.

ASN40d

WESCO SIGNSaccopis no rosycoobVt’j fortypoqtayhicolorors.syeIl:ng

,n,stakosorincorrocttIny yroynci

proVuot:otIt ‘Cijent,’ reottoonbitiy toprootreoti 400 apttooo ott Cootcopy Enf,,re ho prottocttott of

CUSTOMER APPROVAL

05—

LANDLORD APPROVAL

PROPERTY OF:

000CEPTUALORAWING ONLYOtpptostsrolo&ROY tERrgOdttRt003ltStloOIOrr

roost Sold soodifldtro.COols sr,o.’,r oloso

portirs oil tIo, otosoys follyososYtter epebdootoro

ALL RIGHT RESERVEDTots dosigr has boor n,ootod to,YOU 615300051610 cith plofoot

belrg p540023 0,,, yoo. It moy totbo ohoor to ORYCRO 21010615 poto

DRA,,gN,oeboo 170143

WOROtSORN,,5000t 00000

Shoot 06 sO 04

64”

Elevation: Non-Illuminated FCO Lone & LettersScale:3I4” = 1’-O”

EXISTING CONDITIONS:SIGNAGE TO BE REMOVED

thy: One (1LSign Area: 3.83 Sq. Ft.

THIS DRAWING IS FOR CONCEPTION PURPOSES ONLY. DUE TO C005TRUCYIOM COHSIRAINRS,SIZES 400 OR EAVONTS MAY CR01108 $U8HTLY.

_______

Architectural Commission Report

_______

250 North Canon Drive (Core Real Estate Group)July 18 2018

Attachment CDRAFT Approval Resolution

RESOLUTION NO. AC XX-l 8

RESOLUTION OF THE ARCHITECTURAL COMMISSION OF THECITY OF BEVERLY HILLS CONDITIONALLY APPROVING ANARCHITECTURAL REVIEW PERMIT OF BUSINESSIDENTIFiCATION SIGNAGE FOR THE PROPERTY LOCATED AT250 NORTH CANON DRIVE (PL1820299).

The Architectural Commission of the City of Beverly Hills hereby finds, resolves and determines

as follows:

Section 1. Jose Hernandez, Wesco Signs, agent. on behalf of the property owner, New

Investment Corporation, and the tenant, Core Real Estate Group, (Collectively the Applicant”), has

applied for architectural approval of business identification signage for the property located at 250 North

Canon Drive.

Section 2. Beverly Hills Municipal Code Article 30, Chapter 3 of Title 10, authorizes the

Architectural Commission the authority to approve, approve with conditions, or deny design-related

aspects of projects located in the city’s commercial and multi-family districts, slLbject to findings set forth

in Beverly Hills Municipal Code Section 10-3-30 10.

Section 3. Consistent with Beverly Kills Municipal Code Section 10-3-30 10, this resolution

documents the official action of the Architectural Commission with respect to the project.

Section 4. The subject project has been reviewed pursuant to the provisions set forth in the

California Environmental Quality Act (CEQA — Public Resource Code Sections 21000, et seq.), the State

CEQA Guidelines (California Code of Regulations, Title 14, Sections 15000 et seq.), and the city’s local

CEQA Guidelines. The subject project is exempt from the California Environmental Quality Act (CEQA

— Public Resources Code §21000 — 21178), pursuant to Section 15061(b)(3) of the State CEQA

GtLidelines in that the project inclcides the review of building design, colors and materials to the façade of

the bitilding, front yard landscaping or minor low-scaled accessory structures, such as fences or walls. It

Pagelof5 ACXX-l8

can be seen with certainty that there is no possibility that the subject activity could result in a significant

effect on the environment.

Section 5. The Architectural Commission conditcted a duly noticed public hearing on July

18, 201 8 at which time oral and dociLmentary evidence was received concerning the application.

Section 6. Based upon the evidence presented at the hearings, including the staff report(s),

oral and written testimony, the Architectural Commission hereby makes the following findings:

A. The plan for the proposed building or structure is in conformity with good taste and good

design and, in general, contributes to the image of Beverly Hills as a place of beauty, spaciousness,

balance, taste, fitness, broad vistas, and high quality. Specifically, the project incorporates an appropriate

balance of color, high quality materials and appropriate architectural design principles to reinforce the

city’s urban form and promote the image of Beverly Hills.

B. The plan for the proposed building or structure indicates the manner in which the

structure is reasonably protected against external and internal noise, vibrations, and other factors which

may tend to make the environmental tess desirable. The proposed project is proposed to be constructed

using contemporary building materials and practices, and, as conditioned, compliant with all applicable

building codes, including standards that protect against unwanted noise and vibrations.

C. Proposed building or structure is not, in its exterior design and appearance, of inferior

quality such as to cause the nature of the local environment to materially depreciate in appearance and

value. Specifically, the commission has reviewed the design and construction materials proposed for the

project, which incorporates contemporary building material of known quality and durability. Moreover,

the project design is appropriate to the building and surrounding improvements and is well matched to the

selected materials.

Page 2 of 5 AC XX-t8

D. As conditioned, the proposed building or structure is in harmony with the proposed

developments on land in the general area, with the general pLan for Beverly Hills, and with any precise

plans adopted pursuant to the general plan. The proposed project complies with the applicable goals and

policies set forth in the general plan, and, as conditioned, designed in a manner that complies with local

ordinances. The overall design is consistent with and appropriate to other improvements in the general

vicinity.

F. The proposed development is in conformity with the standards of this code and other

applicable laws insofar as the location and appearance of the buildings and structures are involved. As

conditioned, the project will be designed in compliance with all applicable regulations.

F. The proposed development is designed in a manner that protects and preserves those

exterior elements of the building which the Planning Commission found contributed to the determination

of the project as a “character contributing building” in accordance with section 10-2-707 of this title. The

proposed project does not include a request and has not been determined by the Planning Commission to

be a project that qualifies as a “character contributing building” tinder section 10-2-707. Therefore, this

finding is not applicable to the subject project.

Section 7. Based on the foregoing, the Architectural Commission hereby grants the request

defined in this resolution subject to the following conditions:

Project-Specific Conditions

No Project Specific Conditions

Standard Conditions

1. Revised Plan Submittal. For all projects that are approved with project-specific conditions, a revised

plan set that has fully incorporated all such conditions shall be submitted to the project planner, both

in hard copy format and in electronic format, prior to submitting for the building permit plan check

process.

Page 3 of 5 AC XX-18

2. Architectural Approval. Project approval is for the design-related aspects of the project only. No

approval is implied or granted with regard to applicable city zoning or technical codes, which may

require review and approval from other city commissions or officials.

3. Compliance with Municipal Code. Prior to issuance of a biLilding permit, the applicant shall

demonstrate compliance with all applicable provisions of the city’s municipal code and applicable

conditions imposed by any discretionary review approval.

4. Compliance with Special Conditions. Any special conditions that require approval by the Director

of Community Development, or designee, shall be submitted to the staff liaison to the commission

within fourteen (14) days of approval or prior to submittal of the plan check review application,

whichever is greater.

5. Project Rendering. Prior to issuance of a building permit, the applicant shall incorporate into the

building permit set of plans, an updated color rendering of all building facades. The quality and detail

of the rendering shall be subject to approval from the Director of Community Development, or

designee, and shall include sufficient design information to evaluate project compliance during

construction.

6. Approval Resolution. A copy of the signed resoltttion of approval shall be scanned onto the cover

sheet(s) of the bitilding permit set of plans.

7. Substantial Compliance with Approved Plans. The Director of Community Development, or

designee, shall determnine if changes to the approved project are in substantial compliance with the

commission’s action. This determination shalt be subject to applicable fees and charges. A substantial

modification to the approved project requires approval from the Architectural Commission.

Page4of5 ACXX-18

8. Validity of Permits. The rights granted by this approval shall remain valid for three (3) years from

the date of approval, unless extended pursuant to Beverly Hills Municipal Code Section 10-3-207.

Section 8. The Secretary of the Architectural Commission shall certify to the passage,

approval, and adoption of this resoltition, and shall cause this resolution and its certification to be entered

in the administrative record maintained by the Community Development Department.

Section 9. Decisions of the ArchitecttLral Commission may be appealed to the City Council

within fourteen (14) days of the final action by filling a written appeal and paying appropriate fees with

the City of Beverly Hills City Clerk.

Approved as to Form and Content: Adopted: July 18, 2018

Mark Odell, Urban Designer Sheri Hirschfeld, ChairCommunity Development Department Architectural Commission

Page5of5 ACXX-18

250 north canon drive meeting date: subject: core real

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