250+ attendees from brands, game developers, esports teams, tournament …€¦ · watch a live...

250+ Attendees from Brands, Game Developers, eSports Teams, Tournament Organizers, Media and More...

Participating Organizations:

SITE TOURS! Watch a live eSports tournament during our two available site tours at the eSports Conference - only for All Access Pass holders.

NEW! FOR 2016!

ESL - September 8th 150 places available. Hosted by Ralf Reichert, Managing Director, ESL

• Find Out Why Capital Investors Invest in eSports: Hear 4 leading venture capital investors explain why they invested in eSports brands, such as AlphaDraft and the new LCS eSports team Immortals.

• Meet Brands Interested in eSports: Gain insight into the opportunities eSports has for content marketing and engaging youth audiences, understanding the millennial culture, enhancing

the eSports experience and connecting brands together.

• Understand Where the Industry is in the Uphill Journey of Regulation: What is the latest update on team and player structures, eSport integrity issues and the big question of who should regulate eSports? And how?

• Discover the Opportunities in eSports and its (Growing) Tie-In to Traditional Sports:

How can traditional sports to engage with esports and what type of collaborations can we expect in the future?

• The Transition into Mainstream Broadcasting: By September we’ll have seen major steps by broadcasters to engage with the eSports eco-system and leverage the millennial audience. Join us in LA and network with media representatives at the forefront of these developments.

WE’VE DONE THE RESEARCH ON ESPORTS FOR YOU. Here are the Most Important Topics You’ll Need to Know About in the eSports Industry and What We’ll Discuss Onsite:

“The eSports Conference so far is the only conference that has been able to bring together all the influencers and intelligence of the industry in one location. It’s been truly an opportunity to get informed and get connected.”

– Wouter Sleijffers, FNATIC

SAVE MORE WHEN YOU BOOK A TEAM OF 3+!

Connecting eSports and Non-Endemic Decision-Makers to Drive the Commercial Adoption and Growth of eSports in Mainstream Businesses

Register Online at www.esports-conference.com or Email us at [email protected].

2016 Event Partners:

2016 Media Partners:

JUSTIN SHACKLETTE Principal Data Scientist Activision

RALF REICHERT Managing Director ESL

SAM MATHEWS Founder & Chairman Fnatic

NATE ECKMAN Chief Strategy & Brand Officer, Co-Founder Ultimate Media Ventures Lead Designer ULTesports

STEVE ARHANCET Co-Ceo and Owner Team Liquid

DAN CICCONE Managing Director rEvXP

ANDY SWANSON VP eSports & Events Twitch

CLINTON FOY Managing Director Crosscut Ventures

ALBERTO ‘CRUMBZ’ RENGIFO

Presented by:

September 6-8, 2016 Westin Bonaventure, Los Angeles, CA

Pre-Conference Workshop & NGE Site Tour: September 6

Main Conference: September 7-8

ESL Site Tour: September 8

Next Generation eSports - September 6th -30 places available. Hosted By Andy vander Woude, CEO, NGE

2nd Annual

SOLD OUT!

“The tools and resources your team provided were invaluable to personal and career growth. Not only from a networking perspective, but it really felt like a higher learning seminar covering fascinating material.” – Oscar Miranda, Wargaming.net


175+ ATTENDEESUnique Organization by Type• Game Developers / Publishers

• Tournament Organisers

• Streaming Platforms

• Accessories / Peripherals

• Advertising, PR & Media Agencies

• Analytics Platforms & Technology

• Legal Firms

• Disruptive Technology

• Payment Solutions

• Media Research

• Mobile Monetization

• Computer Hardware / Software

• Talent Management

Kisaco Research works with the early adopters and leaders of growth markets in

driving their respective industries forward and in providing the right knowledge, learning and social opportunities to stimulate business growth quickly and effectively.

Kisaco Research produces, designs and hosts B2B industry conferences and exhibitions. Our platforms are neutral, so that our attendees get the right information from the most relevant people.

Our level of research ensures the topics and products we offer are of utmost relevance and timeliness; our 30+ years of combined experience in the event industry means we have an unmatched level of strategic social engineering onsite.

Join our conferences to ensure you benefit from the high-quality knowledge, learning and networking opportunities. Find out more about our upcoming events by emailing [email protected].

WHO WILL YOU MEET?

ABOUT KISACO RESEARCH

Welcome to the 2nd Annual eSports Conference!

The eSports industry is set to generate global revenues of $500 million by the end 2016, an increase of 25% from the $400 million generated in 2015, and is likely reach an audience of close to 150 million people by the end of the year. The industry is now gaining the attention of mainstream broadcasters, non-endemic brands and investors.

After months of research, we are proud to present an expanded program designed to welcome eSports newcomers or refreshers, as well as to encourage more tailored conversations for eSports veterans – all in the beautiful, bustling gaming hub, Los Angeles.

Last year, we hosted 175+ executives from game developers, teams, streaming platforms, legal firms, technology firms and more for the first-ever B2B eSports Conference in San Francisco. With an incredibly talented speaker faculty and an engaged and relevant audience, the conversations and networking opportunities onsite were meaningful and impactful – in fact, many of our attendees have gone on to form collaborations and partnerships with each other.

Let’s continue this momentum for the September show in Los Angeles.

Network with some of the most prestigious names in the eSports industry and influencers who have seen it all (and then some). In 2016, we present 40+ speakers, including 15 CEOs, such as:

• Dan Ciccone, Managing Director, rEv XP

• Steve Arhancet, Co-Owner, Team Liquid

• Clinton Foy, Crosscut Ventures

• Andy Swanson, VP eSports & Events, Twitch

• Sam Mathews, Founder & Chairman, Fnatic

Gain a 360 view on the current state of the industry, including its potential and challenges, making new partnerships and connecting eSports stakeholders together with new media, traditional broadcasting and non-endemic brands.

We’ve mapped out the most critical pain points and salient topics you need to know about the eSports industry if you’re considering incorporating it into you program. Key Topics include:

1 Role of the Publisher

2 Growth and Business Opportunities

3 The Value of Original Content

4 Diversity in Gaming

5 eSports on Console

6 Key Legal Frameworks

7 Where to Invest in eSports

8 Big Media and eSports

Non-endemic brands are also jumping on board to leverage the potential audience of 1.4 billion eSports enthusiasts worldwide and explore the opportunities therein for content marketing and engaging youth audiences. So come along and meet those brands as well as the media agencies that represent them!

Register online at www.esports-conference.com or email us at [email protected] for more information. We hope you can join us in Los Angeles this September!

Calan Smith Conference Director Kisaco Research

PS. Save More Cash When You Book

a Team of 3+!

70% NEW TO ESPORTS / NON-ENDEMIC

“The event really brought together a very valuable and diversity collection of players in the eSports space. The viewpoints expressed were very insightful and helped to really represent the full richness of activity and interests in the ecosystem.” - Cliff Mercer, Jist.TV


2016 eSports Conference Speaker Faculty:

Ralf Reichert Managing Director

ESL

Carlos “Ocelote” Rodriguez

Founder and CEO G2 ESPORTS

Justin Shacklette Principal Data Scientist

ACTIVISION

Sam Mathews Founder & Chairman

FNATIC

Dan Ciccone Managing Director

REV XP

Kyle Stallock Senior Account Executive/

Senior Community Manager EDELMAN

Kristian Segerstrale COO & Executive Director SUPER EVIL MEGACORP

Steve Arhancet Co-Ceo and Owner

TEAM LIQUID

Clinton Foy Managing Director

CROSSCUT VENTURES

Bryce Blum Founding Partner

IME LAW

Andy Swanson VP eSports & Events

TWITCH

Jon Goldman Venture Partner

GREYCROFT VENTURE CAPITAL

Stephen ‘Snoopeh’ Ellis

Strategic Partnerships Manager, FACEBOOK

Robb Charini Senior Manager,

Competition Team UBISOFT

Yan Perng Associate

FOSTER PEPPER PLLC

Jared Wynne Editor

DAILY DOT

Frank A. DeGeorge Jr. Co-Founder & CEO YOUSTAKE, INC.

Alex Fletcher Founder & President ESPORTS GROUP

Victor Martyn CEO

GOSUGAMERS

Travis Gafford eSports YAHOO

Pieter van den Heuvel Team Lead eSports

NEWZOO

DARIO RACITI US Director Zero Code

OMD

Noah Winston CEO

IMMORTALS

Adam Welker Director of Interactive

Entertainment & eSports APA

Walter Wang Director of eSports

HTC


2016 eSports Conference Speaker Faculty:

Jeff Ifrah Founding Partner

IFRAH LAW

AJ “Desecration” Damiano

Founder and CEO POWERSPIKE

Ann Lai Independent eSports

Consultant

Morgan Romine Director of Initiatives

ANYKEY

Alberto ‘Crumbz’ Rengifo

Sebastian Läger Head of eSports GAMESHOW

Philip Wride CEO

HEERO

Tomber Su Executive Director HIGH SCHOOL STARLEAGUE

Stan Press Managing Director, Digital

and Gaming MAGID ADVISORS

Nate Eckman Chief Strategy & Brand

Officer, Co-Founder ULTIMATE MEDIA

VENTURES Lead Designer ULTESPORTS

Rick Ling CEO

INSTANT ESPORTS

Grant Farwell CEO

MATCHERINO

Daniel ‘Tafokints’ Lee

SMASH COMMUNITY

Angelo Ngai eSports Product Supervisor

SUPERDATA

Wim Stocks COO

EGAMES

Mike Vorhaus President

MAGID ADVISORS

Andy Vander Woude CEO NGE

“I greatly enjoyed meeting and networking with other eSports professionals and sharing ideas on where this new industry is going.”

– Steve Fowler, ArenaNet

Tuesday, September 6, 2016

Thursday, September 8, 2016

ESL Gaming Site TourHosted by Ralf Reichert – Managing Director/CEO – TURTLE ENTERTAINMENT

ESL Studios - 1212 Chestnut Street, Burbank, CA 91506ESL is the world’s largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esport’s ecosystem. With offices in Germany, Russia, France, Poland, Spain, China,

North America and partners in many other countries, it has a truly global footprint.

Timings: 6:00pm – 8:00pm and will include the following activities: · An site tour and high level overview of the ESL facilities · A sneak-peak of the live Halo Pro League broadcast · A cocktail hour and networking function

5:30pm Bus Pick Up from Westin Bonaventure

6:00PM- Buses Drop Off at Westin Bonaventure (Includes Cocktail Hour)8:00PM

8:30 Registration Open - Requires pre-show completed questionnaire. Please email for more details: [email protected].

9:00 Legal Frameworks Workshop: Doing Business (While Staying Compliant) within the Emerging eSports Industry

Next Generation eSports Site Tour Hosted by Andy Vander Woude, CEO, NEXT GENERATION ESPORTS

NGE Burbank Studios in Los Angeles, California

Next Generation Esports (NGE) is the premier independent esports production company. NGE elevates the next generation of competitive video game franchises through A-to-Z professional league operations, amateur tournaments, live events, and original content built for each game’s unique audience. NGE’s rapidly growing team of pro esports players, video game business executives, and industry-leading gaming content creators allows them to reach publishers, developers and brands to unify video game fans as spectators, competitors and community. Learn more at nge.io. (NGE was formerly named HitBox)

Timings: 2:00pm – 5:00pm and will include the following activities: · An site tour and high level overview of the NGE facilities · A broadcast simulation of a live event · An onsite eSports tournament that the attendees can participate in. · A cocktail hour and networking function

1:00pm Registration Open

1:15pm Bus Pick Up from Westin Bonaventure

2:00PM- Buses Drop Off at Westin Bonaventure (Includes Cocktail Hour)

You can pay handsomely for advice from the two most respected lawyers in iGaming today — or you can attend this intimate workshop. The choice is yours.

This three-hour interactive workshop, led by leading gaming attorneys and business advisors Jeff Ifrah and Bryce Blum, represents a unique opportunity for eSports company owners, executive and investors. The largest and longest-standing gaming companies in the world have benefitted from the strategic guidance of Jeff and Bryce, and for three hours, in an intimate setting, you can too.

Trial attorney Jeff Ifrah and business attorney Bryce Blum will lead participants through a detailed look at the top 6 areas of legal vulnerability for eSports companies, with practical advice on how to mitigate risk and increase the security and value of your company. To illustrate his advice and recommendations, Jeff draws on his nearly 20 years of experience advising the world’s biggest players in iGaming and internet poker. This workshop will be interesting, engaging, comprehensive and focused on the issues that risk the future of your company.

We predict that this workshop will conclude with every participant on the phone with their executive team, making changes that will mitigate the threat of future government investigations, litigation and class actions.

Top six legal threats covered include: · Real Money and Skin Betting · Cyber Security and DDOS

Attacks · League and Competition

Infrastructure

· Player Contracts and Broadcasting Rights

· Advertising and Endorsements

· Cross-border Issues

Jeff Ifrah is the founding partner of Washington, D.C.-based Ifrah Law. He represents many of the largest igaming companies and industry associations in the world at the intersection of interactive gaming and government regulation, including the online poker sites Amaya, PokerStars, and the Interactive Gaming Council. Jeff also serves as Special Internet Gaming Counsel for the Delaware State Lottery. Jeff, and the firm’s CrimeintheSuites.com and IfrahoniGaming.com blogs, serve as go-to sources for reporters on igaming issues. In 2012, Jeff was honored as one of Gaming Intelligence Magazine’s Hot 50 Winners in the Category of Law and Regulation. He is also consistently recognized by Chambers USA in the areas of White Collar Crime and Government Investigations and Gaming and Licensing.

Bryce Blum is a lawyer and avid gamer. Bryce is a co-founder of IME Law, where he maintains a full-time practice in esports law, representing teams, leagues, tournament organizers, influencers and other service providers in the esports industry, including representing six LCS teams. He counsels clients on entertainment, employment, intellectual property, business, and gaming law issues. Bryce writes for ESPN and is also the Director of Esports and In-House Counsel at Unikrn, the esports wagering platform.

12:00 Networking Lunch


FOR ALL ACCESS PASS HOLDERS

SOLD OUT

ALMOST SOLD OUT...

SOLD OUT

MORNING • 8:30-12:00pm

EVENING • 6:00-8:00pm

AFTERNOON • 2:00-5:00pm

With the All Access Pass, you are eligible to join any of these 3 additional events. RSVP for priority seats at [email protected].

4:00PM

http://crimeinthesuites.com

ifrahonigaming.com

http://bit.ly/2bM1mMJ

http://bit.ly/2bM1mMJ


08:30 Conference Day One Registration

09:20 Opening Remarks Co-Chairs:

Bryce Blum, Founding Partner, IME LAW

Stephen ‘Snoopeh’ Ellis, Strategic Partnerships Manager, FACEBOOK

09:30 Market Insight: Future Insights, Predictions and What to Look For

eSports has exploded into 2016 with ever increasing interest from companies outside of the eSports ecosystem. Peter Warman, CEO of Newzoo will provide unique insight and data on an industry that’s got everyone talking. Having grown significantly in the last 12 months eSports and has attracted interest from brands and broadcasters on a global scale. We look at what happened in 2016 and what we might see going forward for the eSports space in 2017 and beyond.

Pieter van den Heuvel, Team Lead eSports, NEWZOO

10:00 Tournament Organizer Insight: Lessons Learnt from Building the IEM

The IEM (Intel Extreme Masters) was first established In 2007, as a large scale, worldwide eSports event boasting participants from Europe, North America, and Asia. The League has now existed for ten seasons with the most recent tournament in Katowice, Poland attracting over 113,000 fans - an 8% increase on the previous year. With mammoth viewing figures and streaming in 26 languages across 14 platforms, ESL and Intel have forged an impressively successful partnership with the IEM series. In this talk, Ralf Reichert, Managing Director at ESL will discuss the strategic partnership with Intel and how both companies have used the IEM as a platform for reaching eSports audiences and as a foundation for gaming strategy.

Ralf Reichert, Managing Director, ESL

10:30 Morning Networking Break

11:00 Broadcasting Perspective: Games as a Spectator Medium

One of the most interesting aspects of the esports ecosystem is the broadcast side. We’re all aware of the 2010 conflict between Blizzard and the Korea e-sports Association (KeSPA) for the broadcast of StarCraft2 and controversy that can cause. However, recently other major names have taken strides to secure media stream broadcast of eSports games. Turner have started their eSports league for CS:GO and ESPN showed off a Heroes of the Storm tournament earlier this year. In this discussion we look at where eSports broadcasting is going and why traditional broadcasters are looking to lock eSports into their strategy. Does eSports even need television, for example? We aim to find out.

Presented by: Sebastian Läger, Head of eSports, GAMESHOW

11:40 Game Develop Case Study: What’s The Definition of Success in eSports?

Let’s look at the role of the eSports publisher. Should publishers look to bring the entire ecosystem in-house? What are the strengths and weaknesses of the Riot, Blizzard and Valve approaches? How do we feel these approaches impact the competitive integrity of each ecosystem? How do a publishers actions impact the longevity and sustainability of the esports ecosystem for a game? How do these models impact interactions between publishers and other parties in the ecosystem (organizers, teams, and players)? What issues can arise from over- or under-involvement of the publisher? Should the buck ultimately stop with publishers – Or, would it be beneficial for the ecosystem to have a neutral governing body that acts above the publisher? Is that even feasible?

If you were to run a publisher, which path would you take and why?

Hosted by: Bryce Blum, Founding Partner, IME LAW

*Invited* Sundance DiGiovanni - Co-Founder and Vice President, Brands & Content, MLG

Carlos “Ocelote” Rodriguez, Founder and CEO, G2 ESPORTS


CONFERENCE DAY ONE

Wednesday, September 7, 2016

WANT MORE ESPORTS CONTENT BEFORE THE SHOW?

Follow us on Twitter! @eSportseventCHECK OUT THESE ESPORTS MARKET REPORTS IN OUR RESOURCE CENTER

http://www.esports-conference.com/resource/esports-industry-report-newzoo-research/

http://www.esports-conference.com/wp-content/uploads/2016/01/eSportsUSAPostShow-Final-.jpg


CONFERENCE DAY ONE continued

Choose between Track A or B

Track A: New To Esports Track B: Mature

14:00 Getting Started in eSportsSo just how do you start an eSports company? In this talk, Rick Ling, CEO, Instant eSports will detail the experiences of taking a school side project into a VC funded company within eSports. Rick will outline the unique entrepreneurial ecosystem within eSports, what to bear in mind when working with various entities in the space (teams, publishers, streamers, etc), the outsider perception of eSports and the challenges of hiring within the gaming industry.

Hosted by Ann Lai, Independent eSports Consultant

Rick Ling, CEO, INSTANT ESPORTS

eSports Venue & Events Panel: Finding a new home for eSports: rock clubs, auditoriums, and arenasA great event always needs a great venue and eSports to date has always utilised excellent venues locations that have held massive crowds. However, more exciting prospects are on the horizon for future grand tournaments. In this talk our panellists will discuss how venues are scouted for great events and how eSports can thrive in other venues outside of traditional hotel ballrooms and convention centres.

Hosted by: Adam Welker, Director of Interactive Entertainment & eSports, APA

Andy Vander Woude, CEO, NGE

14:30 Panel Discussion: Grassroots Community Growth: From Shoutcasters to Entertainment Venues to Social Media ManagementIf you want to start on your path to becoming a name in the eSports industry, this panel aims to explore exactly how you do that. We’ll look at the grassroots growth of eSports and how established regional event organisers, shout-casters and social media managers made their first jump into the eSports industry and continue to inspire audiences and grow their brands.

· Running events, what stands out and how can large corps enable the community?

· Demographics, what type of people attend these community events?

· Best practices, do you have any interesting stories from working within the community?

· Expansion, how can developers enable community organizations to expand?

· Corporate interaction, have you ever worked with a developer, and where does the community aspect end and the professional aspect begin?

Hosted by Tomber Su, Executive Director, HIGH SCHOOL STARLEAGUE

Daniel ‘Tafokints’ Lee, SMASH COMMUNITY

Kevin He, President, TRITON GAMING

Caleb “CableSCES” Finn, CEO/Founder SOCAL ESPORTS

Panel Discussion: Brands & Marketing Perspective Part One: An introduction to brand activation and content marketing in eSportsAs part 1 of a 2 part panel series on brand engagement: We look first at the best examples and foundations of fan engagement in eSports.

Non-endemic brands are discovering eSports as a market where they can promote their brands and engage customers to buy their products. In this talk we’ll look at the new opportunities, emerging markets and ways to collaborate around brand activation as well as assess the opportunities for content marketing and engaging youth audiences. Topics of discussion also include understanding the culture, enhancing the eSports experience and connecting brands together.

Hosted by Stan Press, Managing Director, Digital and Gaming at MAGID ADVISORS

Philip Wride, CEO, HEERO

Alex Fletcher, Founder & President, ESPORTS GROUP

Ann Lai, Independent eSports Consultant

Nate Eckman, Chief Strategy & Brand Officer, Co-Founder, ULTIMATE MEDIA VENTURES, Lead Designer ULTESPORTS

15:00 Panel Discussion: Big Data in eSports: The emergence, patterns and behaviourIn this panel we look at how important Big Data has become in eSports. We’ll discuss the emergence of data in eSports and its place in the ecosystem as well as look at what the data is telling us.

· The demographics involved in eSports

· The habits of eSports fans

· What is the eSports fan and what is there tendencies?

· The applications of data in eSports

Hosted by Jared Wynne, Editor, DAILY DOT

Ari Evans, CEO, MAESTRO

Victor Martyn, CEO, GOSUGAMERS

Angelo Ngai, eSports Product Supervisor, SUPERDATA

Diversity in Gaming Panel Discussion:This talk address the important topics with Diversity in Gaming and what positive steps are being taken to change the current climate. We’re done with talk, let’s make something happen!

· Why is Diversity and gaming even an issue in 2016?

· Psychology. Why are women targeted and what can we do to break the cycle?

· Intel’s innovative approach recently at the IEM with the first all-women’s gaming league. How do we feel that is doing? How do feel about the results and who can provide us with the next steps?

Hosted by Robb Charini, Senior Manager, Competition Team, UBISOFT

Morgan Romine, Director of Initiatives, ANYKEY

Yan Perng, Attorney, FOSTER PEPPER PLLC

Wim Stocks, COO, EGAMES


15:30 Afternoon Networking Break

16:00 Panel Discussion: The State of Players in eSports

In eSports, nothing is more important than the players. These professionals are what provide the spectacle and the excitement that we all enjoy. In this discussion we’re delighted to have on stage some excellent professional player engagement, from both past and present tournament names, to discuss the current climate in eSports and what can done to better improve the experience for ‘the eSports player’.

Topics of conversation will include:

· How to effectively deal with community pressure

· Dealing with brands and sponsors as a pro player

· Early Retirement Age: How to prepare of the industry at large and what’s the next stage for players?

· What’s the ideal practice environment?

· Player Houses: Pros and Cons

· Player Health & Safety: Length of preparation for a tournament, physical and mental strain

Hosted by Travis Gafford, eSports, YAHOO

Alberto ‘Crumbz’ Rengifo

Stephen ‘Snoopeh’ Ellis, Strategic Partnerships Manager, FACEBOOK

Carlos “Ocelote” Rodriguez, Founder and CEO, G2 ESPORTS

16:40 Closing Keynote: The Truth Behind eSports - Challenges ahead and how to face them as a business

Twitch is one of the world’s leading social video platforms and communities for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 Million broadcasters. Twitch’s video platform is a centre of both live and on-demand distribution for the video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In this talk Andy Swanson, VP eSports & Events at Twitch will detail the truth behind eSports, the challenges ahead and how to face them as a business.

Andy Swanson, VP eSports & Events, TWITCH

17:10 Closing Summary by Chairman

17:20 Welcome Reception And Extended Meetings

CONFERENCE DAY ONE continued

2016 MEDIA PARTNERS

“The eSports Conference so far is the only conference that has been able to bring together all the influencers and intelligence of the industry in one location. It’s been truly an opportunity to get informed and get connected.”

– Wouter Sleijffers, FNATIC

WANT MORE ESPORTS CONTENT BEFORE THE SHOW?

Follow us on Twitter! @eSportsevent


09:00 Conference Day Two Registration

09:20 Opening Remarks Co-Chairs: Jeff Ifrah, Founding Partner, IFRAH LAW Ann Lai, INDEPENDENT ESPORTS CONSULTANT

9:30 Developer Keynote: Activision Blizzard The $2 million dollar Call of Duty Championships is over…but

what really happened? Take a tour through the game play data at the tournament and through the entire 2016 season. See new data analysis and data visualizations of team and player performance. Learn how Activision’s biggest ever eSports analytics effort was ultimately delivered to the fans.

Justin Shacklette, Principal Data Scientist, ACTIVISION BLIZZARD

10:00 Panel Discussion: eSports on Mobile

In this panel we explore the future for growth, what innovations are out there and what the state of the market is for eSports on Mobile. Super Evil have come leaps and bounds since our 2015 conference and we look forward to exploring how some of the issues have been addressed in the mobile eSports market.

Kristian Segerstrale, COO & Executive Director, SUPER EVIL MEGACORP

10:30 Team Managers Panel Discussion: Lessons Learned in Building a Global Brand, Managing Talent and Running a Business Organisation

Team owners are faced with numerous challenges when running the day to day operations of an eSports organisation. As well as focusing on the brands success one of the main drivers for owners and CEO’s is making the brand accessible to new stakeholders and sponsorships. The industry is still seen as a young industry and has recurring issues and fragmentations that pose difficulties. This discussion will look in depth at the current challenges specifically that team owners face including professionalization, player management and working with the community.

· ‘The Level of Professionalism’ in eSports

· Fan Perspective

· Lessons Learnt from the DOTA 2 Major in Shanghai - What can we take from that experience?

· Money and eSports - Is eSports taking in money too fast?

· Brand image and eSports - Should we be encouraging a specific type of game development?

· LoL vs CS:GO - Which title is easier for brands to engage with and why? Riot and Valve very different and does their separate models affect accessibly?

Hosted by Bryce Blum, Founding Partner, IME LAW

Sam Mathews, Founder & Chairman, FNATIC

Noah Winston, CEO, IMMORTALS

Steve Arhancet, Co-Ceo and Owner, TEAM LIQUID

11:00 Morning Networking Break

11:30 Legal Perspective: Lessons from the Gaming Industry - Emerging eSports Can Learn from Lessons (and Mistakes) of Gaming and iGaming Industries for Successful Gaming Expansion

Self-Regulation is Key

Fair Gaming Practices · Combat Fraudulent Behavior, Certification Standards, Block

Underage Gambling

Consumer Education · Responsible Gaming Education

Customer Satisfaction · Data Privacy, Information Security, Prompt Payments

Oversight · Affiliate Management, Bad Actors, Auditing/Compliance

Management

Proactive Lobbying for Legislation/Regulation is Necessary to Set the Industry’s Terms

Sports and Internet Gaming – The Regulatory Landscape Shift · iGaming Legislation in US has experienced a promising shift

· DFS · Sports betting · Online Poker · Dialogue for Federal Legislation

Key Aspects of Ideal Regulatory Framework · Enforcement of Criminal Behavior · Operator Certification · Taxation Policy · Consumer Education · Redress for Customer Grievances · Data Privacy · Industry Education · Affiliate Management

How? · Trade Association · Corporate Social Responsibility

Jeff Ifrah, Founding Partner, IFRAH LAW


CONFERENCE DAY TWO

Thursday, September 8, 2016


15:00 Afternoon Networking Break

15:30 Dragons Panel: Emerging Company Presentations - The Start Up Marketplace and The Future of eSports

In this session our esteemed venture capital panellists will detail the current climate of eSports investment and what recent trends and innovations are shaping the industry. Following this discussion four selected emerging companies will pitch their technologies to this ‘Dragons Panel’ in an effort to gain financial backing.

The Confirmed Presenting Companies are:

POWERSPIKE : Presented by Angelo J Damiano, CEO Powerspike

MATCHERINO: Presented by Grant Farwell, CEO at Matcherino

HEERO: Presented by Philip Wride, CEO, Heero

YOUSTAKE: Presented by Frank A. DeGeorge Jr., Co-Founder & CEO, YouStake, Inc.

Hosted by Alex Fletcher, Founder & President, ESPORTS GROUP

Clinton Foy, Managing Director, CROSSCUT VENTURES

Jon Goldman, Venture Partner, GREYCROFT VENTURE CAPITAL

Mike Vorhaus, President, MAGID ADVISORS

16:55 Closing Summary by Chairman

17:00 End of Conference (Buses pick up for ESL Gaming Site Tour for All Access Pass Holders at 5:15pm)

18:00 ESL Gaming Site Tour & Reception for All Access Pass Holders

CONFERENCE DAY Two continued

Choose between Track A or B

Track A: New To Esports Track B: Mature

14:00 Legal Perspective: What You Need to Know When Starting & What are the Key Legal Frameworks to Consider in eSportsIME Law maintains the first eSports focused legal practice in the world, with a client list that includes some of the most influential organizations and individuals in the industry. In this presentation Bryce Blum, Founding Partner at IME Law will detail what those looking to start out in eSports need to be aware of and what the key legal frameworks are that need to be considered. Bryce serves as general counsel for premiere Western eSports organizations with clients are at the forefront of the eSports industry. In addition, Bryce represents businesses and individuals that are woven into the fabric of the competitive ecosystem, publishing eSports titles, generating content, hosting competitions, and creating products that target gamers worldwide.

Bryce Blum, Founding partner, IME LAW

Panel Discussion: Brands & Marketing Perspective Part Two: A conversation with brands on eSports Fan EngagementeSports is considered the holy grail for engaging the next generation of eager sports fans but it’s important to understand how can brands participate authentically with one of the most millennial, interactive fan bases in sports. In this panel discussion, experienced brand activation executives will detail lessons learned from the eSports industry and give examples of how eSports can offer immersive experiences for brands.

We’ll look at the benefits of considering eSports for brand activation and what the best practices are for influencer campaigns & marketing strategies.

Hosted by: Stan Press, Managing Director, Digital and Gaming, MAGID ADVISORS

Michael Tubman, Sports and Competition Manager, BUFFALO WILD WINGS

Dan Ciccine, Managing Director REV XP

Dario Raciti, US Director, Zero Code, OMD

Kyle Stallock, Lead esports strategist (global), EDELMAN

14:30 Panel Discussion: The Value of Original Content in eSportsMany leading players in eSports develop original and exclusive content through an effort to add value to their gaming communities and enhance viewer experience while also balancing commercial interests. By focusing on original content as an exclusive offering companies are able to work closely with players, teams and sponsors to create experiences that viewers will enjoy. In this panel discussion we look at why big media names and leading esports teams have been locking original content production into their marketing and branding strategies and how they aim to keep those experiences sustainable.

Hosted by Travis Gafford, YAHOO ESPORTS

Steve Arhancet, Co-Ceo and Owner, TEAM LIQUID

Damian Estrada, Director of Video Production, TEAM LIQUID

Walter Wang, Director eSports, HTC

Panel Discussion: Big Media and eSportsBig Media are starting to take eSports seriously. Revenues for e-Sports in 2016 are predicted to rise by an impressive 25%, which is arguably better than most traditional sports, most of which have already been around for long periods of time. Some analysts are also linking the popularity of online video game-related content to eSports, something which big media are already in control of. Facebook, Yahoo, YouTube are all operating this space and have plans to leverage this millennial audience and demographic. In this panel we discuss the different approaches that each of the big media companies are taking and how that is set to impact the eSports ecosystem.

Hosted by Stan Press, Managing Director, Digital and Gaming at MAGID ADVISORS


IFRAH LAW • www.ifrahlaw.com

Ifrah Law, a Washington DC-based boutique litigation firm, has a pioneering practice in Internet gaming, having been an active participant in the industry since its inception. The firm is ranked in Chambers USA for Gaming & Licensing and White Collar Litigation and has been recognized as a leader in white collar litigation by Benchmark Litigation. Ifrah’s attorneys, led by founder Jeff Ifrah, frequently speak and write about Internet gaming in well-known venues nationally and internationally. The firm’s clients are leading players in online gaming including Amaya Gaming, Full Tilt Poker, iBus Media, Mondogoal, PokerStars, and the Delaware State Lottery. Founded in 2009, the firm specializes in digital media, iGaming, internet advertising, interactive games and sports, government contracts and healthcare. Its attorneys also author three noted blogs: www.ifrahonigaming, covering all aspects of online gaming, www.crimeinthesuites.com, an analysis of current issues in white collar defense, and www.ftcbeat.com, FTC and State AG News for Ecommerce.

PAYSAFE • www.paysafe.com

Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe makes transactions easy by enabling fast, convenient and secure ways to pay-before, pay-now and pay-later through its digital wallets, prepaid solution, payment processing and card issuing & acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With nearly two decades of experience, Paysafe is trusted by merchants, and by consumers in more than 200 countries and territories, to move and manage money via more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, paysafecard®, payolution® and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com

REZLI • www.rezli.com

Rezli’s mission is to bring everyone in the gaming industry together: gamers, developers, organizations and

educational institutions. We want to connect play with purpose. Rezli is a comprehensive content, media, and career building platform that empowers people of all ages to turn their passion for games into a career by building their digital resume/portfolio, sharing their stories, and networking with others with similar interests. For gamers, finding a long-term career that aligns with their interests can bring a mountain of uncertainty. While there are plenty of developing fields in technology, science, and gaming, the idea of a professional Halo player looking for networking and career opportunities through LinkedIn seems far-fetched. There is no single platform where you can share your talent with the world and allow others to see what you are made of. Rezli is here to change the gaming world.Join Rezli today and be part of the revolution that brings gamers together by connecting and networking with the right people in the industry you love.

HTC • www.htc.com

HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers’ hands, we have led the way in the evolution from palm PC to smartphone.The Pursuit of Brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. It pushes us everyday to re-imagine new ways to connect the world, our consumers, and their pursuits in ways never before thought possible.This Pursuit has brought HTC into the esports foray, where we have been a pioneer in creating unique and quality content to engage the different communities. Just like with tech, we aim to innovate in esports and break many barriers to foster growth within the industry.

FOSTER • www.foster.com

Foster Pepper is one of the leading US law firms in eSports. With more than 130 attorneys, we have a deep industry knowledge and a commitment to client service that allows us to provide the best legal and business solutions for our clients.With decades of experience representing traditional professional sports franchises and video game developers, our attorneys have experience in all genres of the fast-growing world of eSports. Foster Pepper has represented players, teams, leagues, and service providers and provide legal counsel on all related contract and legal compliance issues. We have experience drafting and negotiating deals ranging from player contracts, six-figure sponsorship agreements, league rules and franchise agreements, the sale of several eSports teams and we have resolved conflicts between some of the most prominent teams and players in eSports.

Beckmen Crystal Law is a partnership between Beckmen Law, PC and Stephen A. Crystal, solely focused on the

eSports and iGaming industry.This practice area is uniquely positioned to address the complex and dynamic needs of our eSports/iGaming clientele. Our eSports/iGaming practice offers the expertise necessary to provide full service legal counsel to owners, teams, leagues, individual players, advertising companies, sponsors, and others involved in eSports/iGaming-related transactions and disputes. We advise our clients regarding the risks of litigation or enforcement actions. We also help our clients understand what options are available to them to protect their legal interests, such as threatening or initiating litigation. Beckmen Crystal is immersed in this rapidly expanding industry, enabling us to be not only strategic advisors but also part of the culture of the eSports/iGaming industry.

The Ticket Fairy • www.theticketfairy.com The Ticket Fairy is a ticketing, rewards and audience intelligence platform. We allow eSports and gaming event organizers (we already work with TwitchCon and FACEIT) to increase revenues to the order of 15-30%,

by incentivizing their attendees to spread word of mouth once they’ve bought their own tickets, also helping to discover key influencers and potential ambassadors. Ticket buyers can check out with their Twitch, FACEIT or Facebook accounts, creating a rich set of demographic information, including attendees’ lifestyle preferences and music streaming history, helping to curate content and talent. The platform also mitigates secondary market scalping for high-demand events via a trusted, closed-loop resale system that matches buyers and sellers, enabling them to transfer tickets at face value.

2016 EVENT PARTNERS

Venue & Accommodations

Pricing Information

404 South Figueroa Street Los Angeles, California 90071 United States 1 (213) 624-1000

The Westin Bonaventure Hotel & Suites

We are pleased to share that eSports Conference attendees are eligible for a special group rate at the Westin Bonaventure Hotel & Suites.

Book a Team of 3 and Save an Additional 15% Off!

COMPANY TYPE ALL ACCESS PASS MAIN CONFERENCE ONLY

Games Publishers, Developers, Advertising Agencies $1,299 $999

All Other Organizations $1,799 $1,499

Professional and Active eSports Players VIP Tickets Available: Apply Today!

WITH EACH CONFERENCE TICKET, YOU’LL RECEIVE:

2-Day Main Conference 4 4

Daily Lunches & Refreshments 4 4

Complimentary eSports Articles and Content 4 4

Welcome Networking Reception 4 4

Access to 2016 Presentations Only 4 4

Access to 2015 & 2016 Videos and Presentations 4 ✗

Site Tour(s) / Workshop 4 ✗

Yes, please register me:

Attendee Information:

Name: _____________________________________________________________________________________________________________________________________________________

Company: _________________________________________________________________________________________________________________________________________________

Phone: ___________________________________________________________________ Email: ___________________________________________________________________________

Payment Information:

q Visa q MasterCard q American Express q Discover

Credit Card Number: ________________________________________________________________________ Expiration Date: _______/_______/_______ Security Code: _________

Card Holder’s Name: _________________________________________________________________________________________________________________________________________

Signature: _________________________________________________________________________________________________________________________________________________

Billing Address on Card: ______________________________________________________________________________________________________________________________________


BOOK A TEAM TO SAVE MORE!

Bring a Colleague… Save an Additional 10% Off

Book a Team of 3+ Save an Additional 15% Off

Book a Team of 5+ Save an Additional 20% Off

Payment Terms for the 2nd Annual eSports Conference:• All Prices are in USD• All Early Bird discount prices, including Group Discounts, must be paid in

full by deadlines provided above.• All discount offers cannot be combined with any other offer, except for

the Group Discount, which you can apply to any Early Bird Discount.• Please view our Cancellation Policy.

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250+ attendees from brands, game developers, esports teams, tournament …€¦ · watch a live...

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