25 steps to video search domination
Post on 18-Oct-2014
2.139 views
DESCRIPTION
25 tips to optimize your online videos for the search engines. Also known as video search engine optimization or VSEO. Given at Pubcon Las Vegas 2010.TRANSCRIPT
![Page 1: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/1.jpg)
25 Steps to Video Search Domination
![Page 2: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/2.jpg)
Who Cares?
![Page 3: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/3.jpg)
Up, Up, Up
![Page 4: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/4.jpg)
Search, Watch, Act
• 38% of online users find video via search
• Search is the #1 referrer to web videos
ComScore, TubeMogul 9/2010
![Page 5: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/5.jpg)
Forrester Research: The Easiest Way to a First-‐Page Ranking on Google, January 2009
A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of
search results.
![Page 6: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/6.jpg)
![Page 7: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/7.jpg)
1. Create Compelling Content
Merry Xmas from BMW Sears Shop Your Way Commercial
![Page 8: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/8.jpg)
2. Save Your Money
![Page 9: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/9.jpg)
3. Go Short
19.4%Abandon a(er 10 seconds
44.1%Abandon a(er 60 seconds
h?p://www.nyDmes.com/2010/10/11/business/11drill.html?_r=2&partner=rss&emc=rss
![Page 10: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/10.jpg)
4. Create Thumbnails That Get Attention
Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
![Page 11: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/11.jpg)
5. Optimize Your Titles
![Page 12: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/12.jpg)
6. And Your Descriptions
![Page 13: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/13.jpg)
7. Nail the End Slate
![Page 14: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/14.jpg)
8. Make an O!er
![Page 15: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/15.jpg)
9. Make it Easy to Share
* Sharethrough data
Videos with social media options get 20% more traffic*
![Page 16: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/16.jpg)
10. Add Video to Your Site
• Video is a natural link builder and back links help build ranking
• Control associated page text to opNmize SEO• Use Facebook share and RDFa microformats to idenNfy
video content for search engines• Use Google Site Maps or mRSS for opNmizaNon and
discovery in Google
![Page 17: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/17.jpg)
11. Get the Basics Right
• Titles• Descrip6ons• Keywords• Tags• File names• Surrounding copy, 6tles, links• Valid video site maps, complete aCribute
defini6on
![Page 18: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/18.jpg)
12. Add Transcripts
![Page 19: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/19.jpg)
13. Put Video On Pages That Convert
![Page 20: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/20.jpg)
14. Use Video Sitemaps
h"p://bit.ly/reel-‐sitemapsh"p://www.google.com/videositemaps/
![Page 21: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/21.jpg)
15. Put it on Facebook
http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Online_Video_Rankings
![Page 22: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/22.jpg)
16. And Everywhere Else
![Page 23: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/23.jpg)
17. Tweet It
![Page 24: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/24.jpg)
18. Keep ‘em Watching
![Page 25: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/25.jpg)
19. Get Subscribers
![Page 26: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/26.jpg)
20. Comment, Comment, Comment
![Page 27: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/27.jpg)
21. Track and Learn
![Page 28: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/28.jpg)
22. Be What People Are Looking For
![Page 29: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/29.jpg)
23. Maximize Benefits of Sharing
![Page 30: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/30.jpg)
24. Drive Views with Promoted Videos
![Page 31: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/31.jpg)
25. Put it All Together
Great Content
SEO Fundamentals
Build Audience
Evolve
![Page 32: 25 Steps to Video Search Domination](https://reader034.vdocuments.us/reader034/viewer/2022052617/5441f0a1b1af9f720a8b458f/html5/thumbnails/32.jpg)
Find Me
• Pmorganbrown.com
• @morganb
• If you want an early-‐access invite to ScoreBig find me a\erwards :)