25 quotes to inspire your video marketing
TRANSCRIPT
“Video allows us to tell the great stories of our customers,
rather than our own.”
- Bo DietrickVideo Producer
ExactTarget@bo_tweetrick
“YOU’VE PROBABLY GOT A DEVICE ON YOU THAT CAN SHOOT DECENT VIDEO, SO WHAT’S STOPPING YOU? CAPTURE
AND SHARE SOME MOMENTS.”
“YOU’VE PROBABLY GOT A DEVICE ON YOU THAT CAN SHOOT DECENT VIDEO, SO WHAT’S STOPPING YOU? CAPTURE
AND SHARE SOME MOMENTS.”
- STEVE GARFIELDVIDEO BLOGGER
AUTHOR OF GET SEEN @STEVEGARFIELD
- STEVE GARFIELDVIDEO BLOGGER
AUTHOR OF GET SEEN @STEVEGARFIELD
To be successful and grow your business and revenues, you must match the way you market your products with the way your
prospects learn about and shop for your products.
- Brian HalliganCo-Author of Inbound Marketing
CEO at Hubspot@bhalligan
“GREAT MARKETING
STARTS WITH GREAT
STORIES. BE UNIQUE,
INSPIRE, AND CONNECT.”
- ANN HANDLEY
CHIEF CONTENT OFFICER,
MARKETING PROFS
@MARKETINGPROFS
“You never really learn much from hearing yourself talk.”
- George Clooney
“Your customers aren’t in it to be engaged,
- Mathew Sweezey
Head of Thought Leadership for B2B Marketing
Salesforce.com�
@msweezey
“Using video to connect with a prospect is so much more than a cold call. It humanizes
the selling process.”
- Jill RowleySocial Selling Evangelist
@jill_rowley
“Institutions that once had to go through media to deliver information
are now themselves media.”
- Andrew NachisonFounder
We Media@anachison
“Content isthe reasonsearch began in the first place.”
- Lee OddenCEO
TopRank Online Marketing@leeodden
“Online video is the Swiss army knife of internet marketing. It really can be used all over the
customer lifecycle, whether it’s customer service, marketing,
or even recruitment.”
- Mark RobertsonFounderReelSEO
@markrrobertson
“Comedy can cut through all the noise…it connects with people so they listen.”“Comedy can cut through all the noise…it connects with people so they listen.”
- Tim WasherComedy Writer/Executiv Producer
Rich Media MarketingCisco�@timwasher
- Tim WasherComedy Writer/Executiv Producer
Rich Media MarketingCisco�@timwasher
“Marketing is no longer about the stuff that you make, but the stories you tell.”
- Seth Godin@thisissethsbloG
“increasingly, the mass marketing is turning into a mass of niches.”
- CHRIS ANDERSONAUTHOR OF THE LONG TAIL
@CHR1SA
“Once you have your questions and stories, map them to the buying process – just as your
prospect will experience them.”
- Ardath AlbeeAuthor of eMarketing Strategies for the Complex Sale
@ardath421
“No one ever succeeds without the help of others.”
- Jay AbrahamFounder & CEO
Abraham Group@RealJayAbraham
“What makes content engaging is relevancy. You need to connect the contact information with the content information.”
- Gail GoodmanCEO
Constant Contact@Gail_Goodman
“Your viewers have to walk away feeling like they took more away from
you than you took from them.”
- Scott AlexanderDirector of Digital Brand Marketing
Oakley@sc00ter5
“People expect a request for them to take some
action … Yet still, B2Bs avoid CTAs like they
carry the bubonic plague or something.”
- Neil Patel
Co-founder
CrazyEgg & KISSMetrics
@neilpatel
“THE PLAY BUTTONMOST COMPELLINGIS THE
CALL TO ACTION
ON THE WEB.”- Michael Litt
CEO and Co-founder Vidyard
@michaellitt
“Everyone has preconceived notions about what people think of the brand. Bring in new perspectives to challenge
these notions all the time.”
- Justin LomaxManaging Producer
Square@justinlomax
“Measurement is like laundry.It piles up the longer you wait to do it.”
- Amber NaslundSVP Marketing
Sysomos@ambercadabra
“CREATE VIDEOS WITH A DISTINCT PURPOSE. ANTICIPATE YOUR IDEAL CONSUMER’S NEEDS AND CREATE
CONTENT TO ADDRESS THOSE NEEDS.”
- BRIAN ROTSZTEINSEO EXPERT
@BRIANROTSZTEIN
“Give the time and the energy to let amazing creatives do creative work.”
-Paull YoungFormer Director of Digital
Charity Water@paullyoung
“Top of funnel content must be intellectually divorced
from your product but emotionally wed to it.”
- Joe ChernovVP of Content
Hubspot@jchernov
“If you’re not failing every now and again, it’s a sign you’re not doing anything
very innovative.”
- Woody Allen
Want More Video Marketing Inspiration?Want More Video Marketing Inspiration?
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